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B12 Logo

Building a brighter
future of work.

About

We love people. We love their creativity, their quirkiness and the alchemy of their collaborations. 

We also love technology and the mountains it can move. 

But as the roles of humans and technology become increasingly intertwined, the very real economic and social impacts must be considered as career paths and mastery become moving targets. As a company, we are building products and solutions to help shape the future of this new way of working, a future that celebrates and rewards the talents of creatives, of thinkers, of experts - a future with soul. 

At our core is Orchestra, a human-assisted AI work platform that orchestrates people and technology in a way that’s proven to be helpful and effective for both teams and clients. We’ve open sourced Orchestra so that others can tinker with the technology and find new ways it can be used to elevate the contributions of people to work.

We cannot predict the future, but we can help create a better one through thoughtful technology and a genuine consideration of our works’ greater social context and impact. To that end, we’ve also aligned with people and organizations who share our enthusiasm for what’s possible and our belief that what we do and how we do it matters.

Beyond focusing on profit, we believe that the products and experiences we design should be considerate of their greater social context and impact. To stay true to these values we are aligned with the following initiatives:

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Research from B12 Team Members
Daniela Retelny, et al.
Daniel Haas, Jason Ansel, Lydia Gu, and Adam Marcus