"If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file."
"Avoid: Use unique descriptions for each page Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator)."
"Avoid: Use Data Highlighter If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter which is a free tool integrated in Search Console that supports a subset of content types."
"Avoid: Use text for navigation Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site."
"For instance, this report gives recommendations for choosing good set preview colors and also shares our golden rules for approving icons for our marketplace."
"Check out the full list here: Search keywords with no results Another interesting data piece to look at are the searches with few results, ordered by the number of searches between March 1st, 2018 and March 1st, 2019."
"We start by looking at supply and demand data for Q2, then we continue with identifying more general opportunities in the Iconfinder marketplace and we finish by answering two questions that are relevant to icon designers: firstly, what are the best practices for icon set previews and secondly, what are the criteria that Iconfinder follows when approving icons."
"We touch upon the topic of colors for icon set previews and we also present the criteria Iconfinder follows when deciding which icons make it into our marketplace."
"Background colors look good if they make the icons stand out, as in the case of the two sets below."
"Building an effective Internal linking structure eases the job of search engine crawlers to better index the pages which ultimately results in higher ranking."
"Similar to redirect tag, the canonical tag should be used cautiously on the website, otherwise, crawlers will pick the wrong URL as the original URL and lesser unique content will be indexed While Implementing this tag, always avoid occurrences of the following cases: canonical to 404 pages, canonical to redirect page, canonical to a page which has lower importance on-site (lower PageRank), canonical tag chain and canonical tag loop."
"It is the anchor text that Google uses to assign relevance to your page content and make users click."
"Googlebot uses these tags and meta descriptions to match the content of a page with what people are looking for while crawling and indexing."
"Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs."
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"As far as Christmas is the tense period of all sorts of product sales, online merchants should be ready to face and manage the store traffic, nurture visitors, engage customers, increase sales, and go global via multilingual services."
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