Creating a simple sitemap for insurance agency websites

Key quotes:

• "Now, mind you – this isn’t my only SEO activity for HookAgency.com, but it is my biggest one, and my main one this year besides super useful ‘hubs’ of information on my site like my ‘Google Likes It’ video series to make technical SEO easier, my ‘ConstructionWise’ video series to make construction marketing easier, and big write ups like ’14 Proven Methods for Construction Company Marketing.’ … The first step is to stop spending money on things that aren’t providing clear ROI."
• "… I think if I worked inside of a larger company (instead of as a full-time freelance web designer ) my #1 way to become indispensible would be to try to create a media company inside that company."

Key quotes:

• "In short: The information architecture (IA) defines the overarching structure and relationship between all areas of a site (or multiple sites) and informs the sitemap; the sitemap lists all the (labelled) pages in entirety and shows hierarchy, structure and often page goals and content/functionality that happens to be on that particular page; and finally, the navigation guides users via links to all areas of a website."
• "All of these entities can operate or exist individually, but it’s the job of the IA to show how they can/should interact with each other, how content can be shared and how people will navigate from one entity to the other, i.e."
• "The sitemap artefact usually lists all the pages that will exist within the new solution, ideally with assigned page goals and content/functionality that will be placed on the pages."
• "A website usually consists of these common navigational areas: While the sitemap shows one particular page only once at the defined location, the navigation can offer alternative pathways to that page (e.g."

Transcript: You now before you take on the task of creating your content and working with author at aspect its bested if you sit down and have a little planning session and we recommend that the way you plan your author at aspect site is to sit down and look and plan out your site map so figure out where you want your content to go how you're going to store that content inside of a threat what books are going to be associated and come up with that you'll also want to look if you want to specify any variables that you want to apply to topics to help out with the enhanced search because that information in variables will need to be assigned to topics prior to publishing then look at your variable invariant assignments for your filtering groups so what filters are needed are we going to use variable or variance to accomplish that and what are they going to be called you also want to look if you're using Active Directory at the different filters and which Active Directory groups and which filters are going to be needed for those groups so again if you have an... See more →

Key quotes:

• "If you run a small website, you don’t need expert SEO services to build proper information architecture."
• "Focus on the language they use and note the best expressions that fit your website."
• "Then create THREE groups of these expressions concerning: Now you can use Google Keyword Planner (or other tools) to play with these words."
• "You may also localize other kinds of pages, which are neither designed to sell nor inform."
• "Transactional pages exist to complete the main goal of your website and deserve special attention."
• "Categorization is an extremely important step in building your website’s structure."

Key quotes:

• "There are a number of basic ways for you to start to get the word out: [siren_download_link title=”DISCOVER HOW THIS LIFE INSURANCE BROKER ACHIEVED 32% GROWTH IN POLICIES ISSUED IN JUST 24 MONTHS.” link=”http://www.sirenltd.com/life-insurance-case-study.php"] Ever changing technology can make a website feel old and outdated."
• "There are however some things you could do to make sure that the user experience on your website is pleasant, helpful and more useful without costing you an arm and a leg."
• "Your site should: Here’s a good example of a site encompassing all of the above: [siren_download_link title=”FREE GUIDE: 20 UNIQUE, EASY WAYS TO ACQUIRE LIFE INSURANCE LEADS.” link=”http://www.sirenltd.com/guide-life-insurance-leads.php"] Clearly marked call-to-actions with an action word (like the one above), helps a website user to more easily navigate a site."
• "If anyone’s in need of life insurance, there’s a high chance that they will use a search engine, so it’s vital that your site is picked up by them."
• "You need to produce unique content which includes “how to” lists, tutorials and infographics that will allow search engines to crawl your site more often."

Key quotes:

• "Hello Cleber! So nice of you to reach out :) I don't think there are many of us but I guess there will be more of us in the future."
• "Just reach out on facebook/instagram if you have any questions :) I now work for a remote global company full time called SafetyWing (building a safetynet for nomad travellers/workers with insurance, pension, etc)."
• "Since last time we have upgraded solar panels and will probably add a huge lithium bank."
• "Recommend having enough power and maybe do those upgrades before starting the journey :)."