Everything you need to know about measuring brand awareness

Key quotes:

• "Here’s the thing, all of these names — Band-aid, Google, Xerox — are brand names that have such high brand awareness that they have actually replaced the generic terms and now represent the industry they are a part of."
• "This is what brand awareness does; it gets people to associate certain products, actions, or words with a brand and, if done right, replace generic terms for the niche that the brand functions in, like it did for Google, Xerox , Band-aid, and other big brands."
• "Another thing to remember is that Facebook product advertisements may sound like a good brand building technique but it will only get your audience to focus on your product instead of your brand and lack impact beyond the sale."
• "Instead, here are 4 long-term ways that will help you establish a strong brand awareness."
• "So the easiest way to build trust among your audience for your brand is to not be a brand at all."
• "Telling a story about your brand humanizes it which makes it easier for your consumers to trust you."

Key quotes:

• "‍ If you know that your brand is targeting the right audience and increasing your sales, you might be wondering why you should focus any effort on tracking its health."
• "The main takeaway is that all of the smaller metrics that come together to show you brand awareness-think social media mentions, website traffic, and online reviews-can also add up to highlight your brand health."
• "To get an idea of how many of your target audience would genuinely think to use your company, you need to take a look at brand consideration."
• "If you find that there’s a strong consideration, then it’s a sign of good brand health."
• "Think of it this way; if your target audience doesn’t have a very good perception of your company, then there’s not much chance in them choosing it over your competitors."
• "Being able to track all of the above brand metrics is all well and good, but there’s one thing missing: knowing exactly how many people are actually buying from you."

Key quotes:

• "Tactics for Measuring Brand Awareness Surveys There are several methods to leverage surveys to get an indication of your brand awareness."
• "You can conduct a survey by email, website or telephone, and either ask existing customers how they heard of you or ask a random selection of people if they are familiar with your brand."
• "Asking existing customers will give you an insight into how people hear about the brand, while asking a selection of people will give an indication o how well-known the brand is."
• "To get insights on levels of awareness, monitor specific web traffic."
• "When you look at web traffic in Google Analytics, the direct channel tracks the number of people who typed your URL into their address bar or clicked a direct link to your website."
• "Monitoring this over time will give you an indication of how widely spread is your brand awareness."

Transcript: Okay if you want to increase brand awareness and get more people knowing what you do understanding your brand knowing your story then this is going to be a great interview for you Jeff Tiffany is the number one international best-selling author of growth hacking strategic grow your connections from zero to 10k and 365 days he's a marketing strategist CEO of M nu e learning u & M nu digital which is mindy annapolis digital marketing agency and just coaches businesses to a higher revenue lead generation strategies joint venture creation unique proposition isolation and implementations he uses over 100 dynamic business strategies to cross math massive growth in your company sales so thanks for being on with us today got a lot of tips do you want to jump right in and we can get started sure okay so what is you know brand awareness and how first of all how do you define brand awareness what do you think are the most important thing is to focus on basically just the ability of people to recognize who you are what you're you know you know across all platforms are possible creating a unified image so that when... See more →

Key quotes:

• "Today, we will share with you the best ways you can measure brand awareness accurately."
• "It’s also a great brand to use to track your own brand awareness."
• "You will be able to easily search for any mention of your brand as well as how many shares and impressions your own social posts have gained."
• "It’s also essential to note impressions — just because someone hasn’t shared a tweet or Facebook post about your brand, doesn’t mean that they haven’t become aware of it."
• "It has one more tool that you can use to get a good understanding of how to measure brand awareness — its search console."
• "However, did you know that your blog can also provide you with some other very important insights regarding your brand awareness? You should be able to see how people are interacting with the various content in your blog, such as the kind of content that’s downloaded, which call to actions are being followed, and which topics provide you with the best-performing posts."

Key quotes:

• "Measuring brand awareness can be challenging, as you can’t always directly attribute an increase or decrease to a specific reason."
• "Brand Awareness Metrics The best brand awareness metrics give you an indication of attention your brand generates and how familiar your audience is with the brand."
• "There are a two primary marketing metrics that help you measure brand awareness: impressions and reach."
• "Impressions: This is the number of times a piece of content is displayed."
• "While it doesn’t include an engagement component, it doesn’t need to for assessing brand awareness."
• "Reach indicates the potential size of your audience, since not every follower will be interested to see your content."

Transcript: So what’s the difference between thesebags of coffee? They all pretty much look the same, don't they? It’s all about brand awareness, and whetheror not your customers can tell the difference between one bag of coffee from another. So, check out the video for a few more tips on brand awareness! Hey, it’s Chia from Brand24 and today Iwant to talk about brand awareness and how to measure it. So, first of all, what exactly do we mean when we say ‘brand awareness’? Well, brand awareness is based on how well your customers or your clients are able to recall and recognize your brand. So, for example, let's say you make a shopping list before you head to the store, and you write down a very specific brand of shampoo (maybe you like Pantene, Herbal Essences or Aussie) and you can say that THIS brand (the one that you just wrote down) has really good brand recall, because you’re able to remember — or RECALL — that particular brand, right off the bat. There is a second aspect to this, though:let’s say that you get to the store, but you forget your list and you can’t rememberwhich brand you wrote... See more →