Google Optimize alternatives you need to try for A/B testing

Key quotes:

• "The best way to make the right decision among the dozens of different scenarios created in the mobile product development process is “to test” and leave the decision to the real users."
• "Let us not forget that “Assumption is one of the greatest sins.” A/B testing is the most effective way to observe users’ behaviour with two different versions of the same screen or in-app experience and allows you to test your mobile products like a science project."
• "Like any marketing activity, in a good A/B testing strategy, it is critical that you collect all inputs about your customers, users, products and competitors, create a good analysis and design the testing process."
• "For example, suppose you offer 2 different alternatives to your users to measure the conversion rate on a page where you collect e-mails."
• "You need to get the full result of the tests on the guidance of your target to avoiding waste of time & budget."
• "If regular users of your product encounter a different experience each time, it may cause you to lose them after a while."

Key quotes:

• "Optimizely is a popular experimentation platform that enables you to conduct tests to improve customer experience with your website and apps."
• "HANDPICKED RELATED CONTENT: This is a multi-functional, all-in-one tool that is a good Optimizely alternative for a lot of things and then some more."
• "You can use its powerful set of features to optimize your website, apps, etc."
• "Overall, it has a suite of features that work together to provide a complete package to meet all your personalization, targeting, and optimization needs."
• "You can test ideas, optimize your landing pages, understand what web design elements work best, and a lot more."
• "HANDPICKED RELATED CONTENT: This is one of the best Optimizely alternatives for testing and improving your ad campaigns."

Key quotes:

• "For the past years, we have used several A/B testing solutions, including a very well-known one called VWO (Visual Website Optimizer) which has served us well."
• "Google Optimize is very easy to use and integrates really well with other Google products such as Google Tag Manager and Google Analytics."
• "We used Google Tag Manager to install Google Optimize in all our products, following the official guide."
• "The most important for setting Google Optimize with Ember.js (or any other single-page application framework) is the Activation event."
• "This configures Google Optimize’s experiment to only run when the optimize.activate custom event is found."
• "Now it’s time to implement our google-optimize service in our Ember.js application that will use Google Optimize to enable A/B testing."

Key quotes:

• "The application has two screens and looks like this: The first thing to do is configure Google Analytics so you can track your goals and test which o f the options has a higher conversion rate."
• "To collect experiment data, link your Optimize account to your Analytics account."
• "Be sure to use the Category, Action and Label configured in the Analytics goal."
• "We can now publish and run the application and make sure the events are being properly tracked."
• "Open the application in a browser and check the real-time reports in Google Analytics."
• "It’s time to go back to Google Optimize and create the experiment."

Key quotes:

• "AB testing is a classic way to try to optimise the conversion rate on a (web) application : once you have a clear idea of where you “lose” users in your conversion funnel, you may want to try alternative scenarios (modified versions of your content/forms for example) to see if they perform better than the current version."
• "No development usually means plugging once for all a javascript framework in the web pages, and this javascript does its magic to retrieve dynamically the experiment configuration (that was defined in a separate tool) and modify on the fly the page that is presented to the user, depending on which test scenario (A/B) she was elected to view."