Great pop-up resources to inspire your on-page advertising

Key quotes:

• "ModernCopywriter.com — a great place to see the great work copywriters, designers and art directors do every day for every industry you can think of."
• "TheInspiration.com — a site focused on inspiring others through all forms of art like music, film, photography, fine art or advertising."
• "This site is a great resource to see the thinking behind classic advertising before the days of apps and pop-up ads."
• "Despite that, these sites are a great place to see industry trends, analyze creative thinking and see how bar has been raised for great work."
• "It’s a great way to see the trends from the last few years and everything that advertising can do besides line the bottom of trashcans and birdcages."
• "CommArts.com — an annual worldwide contest that publishes some of the best advertising, design, typography and photography in the world."

Key quotes:

• "By Suzanne Scacca The pop-up has an interesting (and somewhat risqué) origin."
• "Were you aware of this? The creator of the original pop-up ad, Ethan Zuckerman, explained how it came into being: Specifically, we came up with it when a major car company freaked out that they’d bought a banner ad on a page that celebrated anal intercourse."

Key quotes:

• "Here are 69 highly effective lead magnet ideas and examples to grow your email list."
• "Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc."
• "Or instead, you could ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business who used these 10 strategies to improve their customer service."
• "Another great example is this popular lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal."
• "If your users need to deal with numbers, why not create a calculator and gate it as a lead magnet."
• "Let’s take a look at some educational lead magnet examples… Gated content is simply a blog post, or part of a blog post, that is hidden behind an email optin form."

Key quotes:

• "They also included a visible discount to convince the most reluctant users to subscribe."
• "No, it associates the subscription with a direct benefit for the user, the offer (actually this one of the techniques recommended to create good call-to-actions) Hidrate Spark has included all the good elements of an irresistible exit popup: Basic Outfitters have added a catchy headline to their creation, a quick reminder of the benefits of subscribing (including a power word, “surprising”) and an attractive visual."
• "Combine a stunning visual representing the luxury universe and a good offer (50 beauty tips) and you get MC’s popup."
• "Displaying this wheel of fortune on exit, JJ is sure to engage its visitors and capture their email address in no time."
• "Simple, yet effective, displaying a big coupon on the cart page when the visitors are about to leave is one sure way to convince them to proceed to the payment."
• "Displaying a time-limited offer ranks among the most convincing ways to convert a visitor now."

Key quotes:

• "Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation."
• "The problem with most pop-ups is they get in the way of the visitor’s experience on a website, rather than enhance it."
• "To boost engagement with your pop-up as well as enhance the experience that someone has on your site, be sure to offer something that is both valuable and relevant to them, given the page that they’re on."
• "In this scenario, you could use a time-based pop-up that appears when a visitor has been on the page for a specific number of seconds."
• "In order to do that make sure your copy is specific, actionable, and human: In an effort to improve mobile user experience, Google recently announced that they were going to start penalizing websites that use what they call “obtrusive interstitials” — in other words, pop-ups that mess with the user experience."