Guerilla marketing ideas you need to try out in 2020

New to guerilla marketing? Check out these helpful resources for Here's what you need to know to get started with this technique.

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Guerilla marketing ideas you need to try out in 2020

Resources

Key quotes:

  • "It is a marketing campaign that uses unconventional methods and attention-grabbing techniques."
  • "When it comes to promoting mobile games, guerrilla marketing is still an underutilized method."
  • "If you’re thinking about using guerrilla marketing techniques to promote your mobile game, read these tips first."
  • "As with any campaign, you need to know who you want to target with mobile game guerrilla marketing."
  • "Do you want people to download your mobile game? When coming up with a mobile game guerrilla marketing strategy, think outside the box."
  • "The most effective guerrilla marketing campaigns are the ones that are interactive and require the participation of the audience."
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Key quotes:

  • "Some famous examples in recent years: But the poster children of guerrilla marketing usually involve huge budgets and expansive resources not typically available to lean ecommerce businesses."
  • "We helped get them up and running and using it.” Tinder’s early marketing strategy is very elaborate (and controversial), but the basic idea is that they personally invited friends to download the app, then visited the best “party colleges” and got attractive, influential figures on board, and the app took off."
  • "They left a trail of stickers behind them — in the best campus bars, in the most exclusive nightclubs.” (Source: TechCrunch) Blogger outreach campaigns are an effective way to take guerrilla tactics online, and reach your target customers in their own communities."
  • "The video echoed Old Spice’s popular ads and left many companies scrambling to try to recreate the success of Dollar Shave Club."
  • "In The Ultimate Sales Machine, Chet Holmes introduced the idea of the Dream 100: 100 influential people you need to reach out to and build a relationship with in order to make your company successful."
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Key quotes:

  • "Guerilla Marketing is a method when a company owners use unconventional methods to convey a message or create brand and product awareness."
  • "This is a method where business owners ask people to create positive environment for their product or services on different platforms."
  • "According to its name, viral marketing is a method of making your content, brand, services or product viral in digital and physical marketplace."
  • "It requires a great amount of time and an extra ordinary brain to create digital content and physical marketing idea."
  • "Similarly, if you create graphics or digital event which makes people share your content, then your goal is achieved."
  • "This method is based on events where business owners create a need of their product."
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Key quotes:

  • "At the beginning of April, we hosted a Beanstack User Group Town Hall Meeting to discuss Summer Reading 2020 in light of COVID-19."
  • "Thanks to the 600+ librarians and staff members that joined us to discuss how to forge ahead in these uncertain times."
  • "There were lots of great insights shared during the Town Hall Meeting and we’ve selected a few of them to share, in hopes that they might be helpful as you’re planning for Summer Reading 2020."
  • "One of the big topics discussed at our Town Hall was marketing your Summer Reading Program."
  • "We’ve previously shared some ideas around digital marketing, but we also heard some great ideas from librarians."
  • "These ideas aren’t strictly digital marketing, but are meant the complement a virtual summer reading program — see the roundup below."
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Key quotes:

  • "As part of my daily Quora value giving practise, I came across a question centered around Guerilla Marketing… For those unaware, my name is Kyrill Krystallis."
  • "I am the founder of a Growth Hacking Agency which goes by the name of Inside Insight and have recently decided to spend 45 minutes daily answering questions on Quora & Reddit to my UTMOST ability."
  • "Now the question was: “Does guerilla marketing work? What are some you can’t sell with guerilla marketing?” I responded: Guerilla Marketing as whole basically implies marketing without any major costs involved, hence avoiding any costly ads, sponsorships or paid promotions."
  • "I guess another contemporary term for it would be that of Growth Hacking :) It works, there’s no doubt about it."
  • "But it requires a little more wit with regards to where to post, how to post, and how to create that virality necessary to substitute or outdo the efficacy of paid ads, sponsorships, etc."
  • "Products worst marketed through “Guerilla Marketing” would be high end products, like a high end watch, car, as those require a brand that’s trustworthy… Kyrill Krystallis Growth Hacker www.insideinsight.at Written by Written by."
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