How Instagram influencers create rates for their posts

Key quotes:

• "This post will talk about 5 such effective ways of boosting your conversion rates with the help of micro-influencers."
• "When you’re working with micro-influencers, a great strategy is to share unique discount codes or affiliate links."
• "When your micro-influencers share discount codes or affiliate links with their followers — it gives them some more encouragement and motivation to buy."
• "One of the best ways to boost your conversion rates is by asking micro-influencers to review your products and share them."
• "So, share your product samples or access to your services and ask your micro-influencers to review them."
• "So, ask your micro-influencers to create videos on how to use your products."

Key quotes:

• "It is always worth noting other factors that can further impact cost: Usage Rights: Is the brand looking to repurpose the influencer content? When pricing out Instagram I look at the profile of the talent/influencer, numbers of followers, engagement rate, conversion, seasonality, what is the brand category and who the actual followers are."
• "Usage and exclusivity exponentially increase the rate for posts as well, as it locks the talent out from working with other brands."
• "Going forward, the game is all about proving why brands should continue to work with you.” — Emily Roberts Finally, we rounded things out by hearing from popular lifestyle influencer Camille Styles, Owner of Camille Styles."
• "We price our social campaigns at a premium, which allows us to work with a small number of brands that we genuinely love, and it provides us with the resources to continue creating the highest quality content across all of our channels."

Transcript: Let's say half a percent of people convert that means 1 in every 200 that means you get 5000 purchases times out by let's say $30.00 per purchase that's 150 grand from one shout out per se goes viral hey guys what's up in this video I'll be showing guys Instagram filter ads that work so a lot of people have been asking me how to go ahead and create good Instagram ads for Instagram influencers because everyone is doing it wrong so I'll be showing us in this video how to do it correctly in 2019 and 2020 before we get started let's announce last videos witness 4,000 dollars worth of courses or consulting calls the winners here if you want to qualify all you have to do is leave an awesome comment tag your Instagram like the video go ahead and screenshot that send it to me on Instagram and I'll be picking at following winner every single video as simple as that but let's get right into the video so IT influencer ads that work here's your typical Instagram influencer page a lot of people like to advertise of leadpages fan pages etc so there's leaves daddy... See more →

Key quotes:

• "Although we’re nowhere close to making pricing for an Instagram post a predictable science yet, there are objective and comparable metrics you can evaluate that will give you a better estimate of potential traffic or sales to be driven by an Instagram account’s promotion."
• "A simple and effective way to assess an Instagram’s potential value is to use the following formula: An Instagram’s Potential Value = Engagement Rate + Follower Growth Rate + Follower Demographic and Lifestyle match — Sponsored Post Promotion Rate Here’s how it works: The most efficient and relatively objective way to evaluate an Instagram account’s potential value is by measuring its engagement."
• "How to apply the data: Everything else held constant, you should evaluate the likely return on your investment based on the engagement rate of the account and how it’s price compares to the price of other accounts in a similar follower range."

Transcript: What is up ninjas! Everyone's heardabout Instagram influencers but if you Want to know exactly how I made $30,000in just one week only using Instagram Influencers to advertise for my Shopifystore then stay tuned because we're Gonna build some crazy stuff about howto find the best influences in the world How to negotiate their prices to rockbottom and a secret that I personally Use it's going to completely change theInstagram influencer game so don't go Anywhere Yeah and I think sup min does todaywe're gonna talk about how I use Instagram influencer marketing alonewith no Facebook no Google no other type Of advertising to make over $30,000 injust one week and this video is gonna be Completely full of hacks right there'snot going to be any fluff like all the Other Instagram influence or videos thatI've seen out there we're gonna talk about real implementable actionablestrategies that you can use today to find Instagram influencers in your ownniche so make sure you don't go anywhere because we're gonna be dropping absolutebombs throughout this whole video but before we get into actionable steps thatwe can actually use right now to find Instagram influencers that are going tobe super profitable let's take... See more →

Key quotes:

• "Follower count does have some effect on the overall price of an Instagram influencer post or campaign."
• "For example, Instagram star and beauty blogger Huda Kattan doesn’t charge half a million dollars per post like Selena Gomez or a Kardashian."
• "Some former contestants have between one and two million followers, and can easily earn as much as $50,000 for just one Instagram post, as Racked notes."
• "For example, “Yoga Girl,” aka Rachel Brathen, has 2.1 million followers, and charges at least $25,000 per post, according to Forbes."
• "Lyzabeth Lopez, another fitness Instagrammer, has two million followers, but charges just $3,000-$5,000 per post, according to Forbes."
• "Sam Ushiro, the Instagrammer who once charged just $30 per post, worked her way up to a base rate of $1,500, according to Refinery29."

Transcript: Hi everyone I mean is ADA director of partnerships at sidewalker daily and today we're going to talk about a question that comes to me time and time again how much to charge for a sponsored post on Instagram now this is something it's a really hot topic because as you may know I work on the brand side so I work with PR agencies and tourism boards and hotels on there influencer marketing but I also work with bloggers and influencers and content creators to help them set up sustainable businesses online so I know a lot of my students are you know struggling to find out how much should they charge for a sponsored post the first place I always say to start is to ensure you actually have influence and this is super important I just did a video on how to test your influence so I'm gonna link to that below so make sure you watch that so you can even see if you're ready to start earning money on Instagram and if you feel that you are then there's different ways to look at it if you're providing your client reusable assets that they can... See more →

Transcript: Hey guys, it's Alex Tooby here from alextooby.comand today we're going to talk about what we always talk about Instagram, but more specificallyI want to talk about shoppable Instagram feeds. So you may have heard of this or maybe youhaven't, but basically Instagram is now allowing us to tag products in our Instagram postswhere our users can actually click on them and go straight to our website to buy. So obviously this is a great addition as it'sgoing to really cut down that gap between someone being a visitor or a follower andturning them into a customer. So I'm loving this feature. I think it's great. Uh, specifically if you sell products, um,unfortunately you cannot tag a service at this time. Um, so this is strictly for physical goods,but if you do sell a physical good, this is something that you certainly want to haveimplemented on your account. So today I'm going to basically teach youhow to do that. So it's not too hard to set up, but thereare a couple of hoops that we need to jump through. So before we get going, some things that youneed to know is that if you are outside of the United States,... See more →

Key quotes:

• "Below is a guideline for an influencer with 10,000 followers: Less than 2% = Low engagement rate."
• "If you watched my video on how to increase your follower count, you would have seen that engaging on niche hashtags with personalized comments and a strong call-to-action to follow you, is one of the best ways to grow an authentic audience that values the content you create for them."
• "Follow those you aspire to be like and start mimicking the content they create, right down to what’s in the backgrounds of their photos and what Instagram filters they use."
• "This way, you’ll allow yourself an hour or two to gain likes and comments, before hitting your peak engagement window where you can then ride the Instagram algorithm."
• "When the only people commenting on a post are other influencers, it’s clear that they’re active in engagement pods."
• "They’ll also be time consuming as you’ll often have to like and comment on dozens of posts each day."

Transcript: Hey my name is Matthew Sabia in this videoI’m going to be showing you guys how to get Instagram Influencers to promote yourwebsite or products completely free. Okay so we all know that using social mediainfluencers to drive attention to your product or service is one of he fastest, most effectiveand even to this day one of the most cost effective ways of driving sales into yourbusiness. But here’s the thing. If you guys are just starting out like I wasat one point I totally get where you’re coming from. That $500-$1000 or whatever it may be to getSommer Ray to promote your new fitness product in a post on her page is kind of a big upfrontcost. So what I’ll be teaching you guys in thisvideo is how to leverage hundreds if not thousands of what I’m calling “micro-influencers”to promote your products for free. What you’re going to be doing is reachingout to smaller Instagram influencers with five to ten thousand followers and offeringthem in exchange for posting about your products and putting a link in their bio, a commissionfor every time they sell one of your products through their link or sign up for your service. Now believe... See more →