2021 strategies to increase your law firm's conversion rate

Key quotes:

• "In an interview at IMPACT, HubSpot founder puts it like this: “The best way to win consumer attention is by creating a truly inbound experience that is less interruptive, more relevant, and more helpful than anything they’ve experienced before.” So why does educational content marketing work so well? As a SaaS business, video can significantly boost your overall content marketing strategy in many ways; it can help you drive traffic, build a relationship with your audience and boost its engagement, increase the ROI of your content marketing, accelerate lead generation, and enhance customer loyalty."
• "Let’s take a look at some of the best interactive content ideas for your SaaS business: Quizzes are a great way to engage your customers, test their knowledge, and learn more about their interests and needs."
• "By creating, and effectively promoting, high-quality content podcasts you can raise brand awareness, demonstrate your credibility, engage your customers, and generate leads."
• "You can also get featured as a guest on other podcasts that your target customers listen to and help educate them on topics related to your SaaS business."

Key quotes:

• "Evaluating the cost of social media marketing services is a lot trickier than most folks think for plenty of reasons: there aren’t many established benchmarks, a lot of companies aren’t very public with their pricing like SAAS, and there is so much variance in this industry to come up with a single conclusive answer."
• "— social media marketing agencies incur certain costs in order to produce effective results as detailed below: In order to understand Social Media Marketing pricing, you need to understand the core principles that any marketing unit needs to dominate for the best chances of success: A strong social media marketing strategy takes into account what you want to achieve, and details the timeframe, and resources available/required to get there."
• "Some special pricing mechanisms can be applied in certain conditions such as where an account has over 50,000 followers (we’ll need to dedicate a full-time account manager to oversee all your socials and engage with fans) or if we’ll be taking up managing your YouTube (standalone fee of $2,500) — video is an expensive and intensely time-consuming activity."

Key quotes:

• "The way it is getting easier for brands to take their products online and how consumers choose to make more purchases digitally, this number is all set to grow over the years."
• "The difference between the two is usually just the online customer journey they offer to their consumers."
• "Right from the look and feel of the store, how easy it is to find products, what the product descriptions look like, and more, every little detail starts to matter."
• "In this article, we’re sharing tactics that are used by global brands across the store to ensure a great online customer journey."
• "So while the brand thought their store was well optimized to offer a seamless online customer journey, the truth looked something like this: These ads don’t aim at stealing data from your store."
• "It only proves that how bettering the online customer journey increases conversions and sales for web and mobile stores."

Key quotes:

• "That’s why, in this post, we’ve gathered together the most critical eCommerce trends to expect in 2020."
• "This eCommerce trend is an older one, but expect it to be especially important this year."
• "Potential customers don’t want to have to navigate off Instagram to buy an item they saw there."
• "Naturally, the client wouldn’t be able to feel the item, but a well-developed app could let them see what it would look like, almost as if the customer was right there in a store."
• "You may also like: Brands and Instagram: What the Visual Platform Provides in Comparison to Other Social Media Platforms Ikea and Amazon have also used AR to allow clients to see what furniture will look like in their space."
• "If you sell drones, for example, why not create a VR experience for a consumer."

Key quotes:

• "However, the most impactful sustainability messages go beyond commitments and pledge to integrate with media and experiences to help keep consumers informed, aware, and involved, and deepen the emotional connection between the brand, the environment and the consumer."
• "To that end, there are some key areas and best practice examples that brands can leverage to create opportunities that deepen consumer connections while providing authenticity and accountability around their sustainability values."
• "Kering, the owner of luxury fashion brands like Gucci and Alexander McQueen, has proactively created an Environmental Profit & Loss (EP&L) Account that measures carbon emissions, water consumption, air and water pollution, land use, and waste production along their supply chains for full transparency to all their stakeholders."
• "An effective way for brands to showcase their commitment to sustainability is by offering participatory experiences that allow consumers to get directly involved in the issues that they care about."
• "This tie in with Adidas apps, products, and sustainability goals increase consumer awareness of their initiatives while inviting them to be part of the solution."