"Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not."
"The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals."
"These are the 2 examples of conversions Macro-Conversions Micro-Conversions The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies )."
"The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things."
"To increase user experience and lead to conversions, you can; In other ways, ornament your webpage immensely, so that the visitor would be willing to see other pages on your website as well as to take the desired action."
"To have a converting product page, you can; Pricing page of a website is usually the make or break pain point for many visitors, so applying CRO with clear descriptions of products and some testimonial comments would beneficial in the way of boosting conversion rate."
"To boost conversion rates, you need to collect information about how your visitors behave, who your customers are, and how your CRO performance is."
"You should determine the most fundamental elements affecting your conversion rate directly and regularly apply A/B test to them — website design, page design, questions on a form or questionnaire, images, content, calls to action, etc."
"For example, for many of our ecommerce clients, the main conversion funnel looks something this: Home Page >> [click on “Shop Now” button] >> Product Gallery Page >> [click on a product] >> Product Page >> [click on “Add to Cart” button] >> [click on “Checkout” button] >> Checkout Process >> Purchase Confirmation You can use our Micro/Macro Conversion Goals Template (a public Google Doc) to get started: Go to the Behavior Flow report on Google Analytics (Behavior >> Behavior Flow)."
"Therefore, the main user flow for this website is: Home >> Shop Page >> Product Page >> Checkout You then want to set micro conversions for each step of the process (e.g."
"Now that we’ve explained how to select the right micro and macro conversion goals based on your Behavior Flow data, let’s talk about how to set it up in Google Analytics."
"For example, you can set up a micro conversion Goal such that if a user visits more than 3 pages and spends more than 2 minutes on a lead page, Adwords will add them to a retargeting list (because I see these visitors as “hot leads”)."
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