A beginner's guide to understanding micro-conversions

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A beginner's guide to understanding micro-conversions


Key quotes:

  • "Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not."
  • "The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals."
  • "These are the 2 examples of conversions Macro-Conversions Micro-Conversions The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies )."
  • "The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things."
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Key quotes:

  • "To increase user experience and lead to conversions, you can; In other ways, ornament your webpage immensely, so that the visitor would be willing to see other pages on your website as well as to take the desired action."
  • "To have a converting product page, you can; Pricing page of a website is usually the make or break pain point for many visitors, so applying CRO with clear descriptions of products and some testimonial comments would beneficial in the way of boosting conversion rate."
  • "To boost conversion rates, you need to collect information about how your visitors behave, who your customers are, and how your CRO performance is."
  • "You should determine the most fundamental elements affecting your conversion rate directly and regularly apply A/B test to them — website design, page design, questions on a form or questionnaire, images, content, calls to action, etc."
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Key quotes:

  • "Through research, testing, and tracking results, you’ll discover how to grow your conversions."
  • "When visitors to your website make an action, or complete a goal (like signing up for your newsletter) that’s a conversion."
  • "Not all first-time visitors to your website are going to “convert” (even if that’s what we’d like)."
  • "Visitors will be at different stages of the purchase cycle, so it’s a good idea to split your conversions into macro and micro goals."
  • "Essentially, it’s all about getting the most out of your website and marketing efforts."
  • "Benefits, to name a few, are: With any optimisation program, you’ll need to start with a good understanding of your business, your objectives and your goals."
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Key quotes:

  • "For example, for many of our ecommerce clients, the main conversion funnel looks something this: Home Page >> [click on “Shop Now” button] >> Product Gallery Page >> [click on a product] >> Product Page >> [click on “Add to Cart” button] >> [click on “Checkout” button] >> Checkout Process >> Purchase Confirmation You can use our Micro/Macro Conversion Goals Template (a public Google Doc) to get started: Go to the Behavior Flow report on Google Analytics (Behavior >> Behavior Flow)."
  • "Therefore, the main user flow for this website is: Home >> Shop Page >> Product Page >> Checkout You then want to set micro conversions for each step of the process (e.g."
  • "Now that we’ve explained how to select the right micro and macro conversion goals based on your Behavior Flow data, let’s talk about how to set it up in Google Analytics."
  • "For example, you can set up a micro conversion Goal such that if a user visits more than 3 pages and spends more than 2 minutes on a lead page, Adwords will add them to a retargeting list (because I see these visitors as “hot leads”)."
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Key quotes:

  • "Macro conversions show the website’s Conversion Rate’s which is quite important for a brand or a service."
  • "For example, selling a product or receiving a service request are macro."
  • "There are fewer macro conversions than micro conversions because macros mostly exists at the end of the sales funnel."
  • "If you get a macro conversion, this means that you successfully achieved your goal for that particular customer."
  • "Conversion Rate Optimization (CRO): The Beginners Guide Conversion Rate Micro Conversion Written by Written by."
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