A beginner's guide to understanding micro-conversions

Check out these resources to gain a better understanding of why micro-conversions matter.

Get started growing your business with a B12 website.

No credit card required
A beginner's guide to understanding micro-conversions


Key quotes:

  • "Macro conversions show the website’s Conversion Rate’s which is quite important for a brand or a service."
  • "For example, selling a product or receiving a service request are macro."
  • "There are fewer macro conversions than micro conversions because macros mostly exists at the end of the sales funnel."
  • "If you get a macro conversion, this means that you successfully achieved your goal for that particular customer."
  • "Conversion Rate Optimization (CRO): The Beginners Guide Conversion Rate Micro Conversion Written by Written by."
Read more →

Key quotes:

  • "Through research, testing, and tracking results, you’ll discover how to grow your conversions."
  • "When visitors to your website make an action, or complete a goal (like signing up for your newsletter) that’s a conversion."
  • "Not all first-time visitors to your website are going to “convert” (even if that’s what we’d like)."
  • "Visitors will be at different stages of the purchase cycle, so it’s a good idea to split your conversions into macro and micro goals."
  • "Essentially, it’s all about getting the most out of your website and marketing efforts."
  • "Benefits, to name a few, are: With any optimisation program, you’ll need to start with a good understanding of your business, your objectives and your goals."
Read more →

Key quotes:

  • "To increase user experience and lead to conversions, you can; In other ways, ornament your webpage immensely, so that the visitor would be willing to see other pages on your website as well as to take the desired action."
  • "To have a converting product page, you can; Pricing page of a website is usually the make or break pain point for many visitors, so applying CRO with clear descriptions of products and some testimonial comments would beneficial in the way of boosting conversion rate."
  • "To boost conversion rates, you need to collect information about how your visitors behave, who your customers are, and how your CRO performance is."
  • "You should determine the most fundamental elements affecting your conversion rate directly and regularly apply A/B test to them — website design, page design, questions on a form or questionnaire, images, content, calls to action, etc."
Read more →

Key quotes:

  • "Conversion rate optimization (CRO)is the method of increasing the percentage of website users taking the desired action — whether it’s filling out a form, being customers or not."
  • "The CRO cycle includes understanding how users pass around the site, what behaviors they are taking and what prevents them from achieving their goals."
  • "These are the 2 examples of conversions Macro-Conversions Micro-Conversions The CRO is useful for the ( Business To Business/ Saas Companies, E-Commerce Firms, Publication & Media Houses, Travel & Tour Agencies, and Agencies )."
  • "The conversion rate optimization is important because it helps in rising pay per click cost, increase in online competition, rise in digital marketing costs, shortening attention span of consumers and many more things."
Read more →

Key quotes:

  • "For example, for many of our ecommerce clients, the main conversion funnel looks something this: Home Page >> [click on “Shop Now” button] >> Product Gallery Page >> [click on a product] >> Product Page >> [click on “Add to Cart” button] >> [click on “Checkout” button] >> Checkout Process >> Purchase Confirmation You can use our Micro/Macro Conversion Goals Template (a public Google Doc) to get started: Go to the Behavior Flow report on Google Analytics (Behavior >> Behavior Flow)."
  • "Therefore, the main user flow for this website is: Home >> Shop Page >> Product Page >> Checkout You then want to set micro conversions for each step of the process (e.g."
  • "Now that we’ve explained how to select the right micro and macro conversion goals based on your Behavior Flow data, let’s talk about how to set it up in Google Analytics."
  • "For example, you can set up a micro conversion Goal such that if a user visits more than 3 pages and spends more than 2 minutes on a lead page, Adwords will add them to a retargeting list (because I see these visitors as “hot leads”)."
Read more →

What customers & experts say

Shane Customer / Spike On The Water

“The B12 website editor is so simple to use. I added a bunch of images, reworked text, linked my products, adjusted form links, and even got an animation flying around my footer. The experience with B12 has been amazing. Building a quality website is now fast and affordable.”

Jaiden Design expert at B12

“B12’s AI draft dramatically reduces my time traditionally spent working on content structure. As a B12 web expert, I can focus more time on creating a beautiful website and UX that fits the customer’s content and goals.”

Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Stafford Customer success at B12

“B12's goal is to provide the best customer experiences and I am so happy to be a part of that mission. Helping customers create a website that brings their vision to life is, by far, the best part of being here.”

Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

Read more →
Daniel Sales at B12

“I'm proud to work for B12 and deliver the product and service we do. Too often, individuals do not have the time or industry knowledge to build, manage, or maintain a website. In today's world, your website can be your best friend. We strive to make sure your best friend is working as best it can!”

Leslie Customer / Social Theory

“What I appreciate most about B12 is its user-friendly interface. Not only do they build websites that look modern and great, but they’re also incredibly easy to manage and update. Whenever I have information that needs changing on my website, I can do it easily on my own.”

Read more →
Karen Customer / The Lin Life

“B12 uses artificial intelligence to create websites quickly. The human team is friendly and accessible for those new to website development. I have a polished website in a shorter amount of time at an excellent value.”

Chuck Customer / Crowdfluencer

“My B12 website looks great, I am truly satisfied with the outcome. I love the responsiveness of our new website, plus it's incredibly light and fast. The team did an incredible job with the styles and the designs really popped for me.”

Read more →
Roberto Customer / Emerald Gardens

“B12 was able to give us the flexibility we needed to play around with website elements while guiding us in our first attempt at building a website.”

Read more →
Annabel Customer / Evolv Ventures

“My B12 experience has been great! What I appreciate most is that I can edit the site personally whenever I want to, but I can also ask for support when there are changes that I'm not able to make myself. B12 is great blend of a DIY service and a full-service website agency.”

Read more →
David Design expert at B12

“Designing a website in just a couple of hours is actually possible. Thanks to B12's simple-to-use website editor, I'm able to create professional designs that would normally cost thousands of dollars.”

Freddie Customer / Suffolk Equity Partners

“B12 is amazing! You get a high-quality design for the price of DIY. It's really remarkable.”

Liam Sales at B12

“B12 aims to help small business owners by saving them time to focus doing what they do best — running their business. We want to help them increase their bottom line by providing high-quality websites at a fraction of the price charged by boutique agencies and other DIFY providers.”

Ready to grow your business online?

Join the tens of thousands of professionals who’ve found success with a B12 website, SEO, blogging, and more!

Get a website in minutes
This website uses cookies to ensure you get the best browsing experience.  Learn more
I agree