Does your business have a brand promise? If not, now is the time to create one. Here's how to do it right.
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Transcript: There are an estimated 300 million companies in the world today that's 300 million brands some brands as big as Apple and coca-cola others are smaller than one person business with so many brands in the world it's getting harder to create and find a unique name so how do you create a great brand name how can you play and win the name game you start with three steps first select what type of name you want there are seven different categories of names and pretty much every brand in the world falls within one of these seven categories eponymous names like Disney and Burberry work by embodying the vision and beliefs of their founders these names are okay if you're feeling lazy or just have a big ego adidas is more unique it's derived from Adi Dassler the company's founder and Tesla wasn't created by Nikola Tesla he died in 1943 but the name is an homage to Tesla's electrical engineering achievements descriptive names like American Airlines and the Home Depot work by telling you exactly what the company does but these names can be a mouthful and are much harder to own and protect acronyms like GE... See more →
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Transcript: We've got a team of fantastic storytellers brand branding food branding experts with us this afternoon they're going to share some stories like we did last time and some tips and tricks about how to how to build an amazing brand and get it off the ground and get it to market and then we'll do questions again all right so that's the plan so we have Kate who's freelance journalist passionate about food and writes all sorts of different publications so Kate's going to share her story shortly we've got Caroline and Simon from Elmwood branding experts agency and they're going to do a nice little presentation on on how to do it all and then we've got Greg from way so Greg is built its own food business and the brand's being pretty successful so we're going to hear Greg story but let's start with Kate hello everyone you have to excuse me I'm just off a train came on the US side this morning I was foraging for mushrooms in France for a story for Esquire it's fantastic I am a travel and a food writer so it's really great to be here to meet all of... See more →
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