Add a donation button to your website to increase donations

Key quotes:

• "Online Best Practices when it comes to fundraising for Nonprofits This is the age of the internet."
• "Anybody who likes or could connect with your campaign would instantaneously donate in the online space."
• "But at the same time there are a few things that you need to take care of while moving online for raising funds."
• "You need to be efficient and make the process smooth for your donors."
• "Here are a few Online best practices that we would like to discuss which could come handy when it comes to fundraising for nonprofits."
• "Making the whole process mobile friendly would make it really smooth for your potential donors and would give a huge boost to your campaign."

Transcript: In this tutorial we'll show you how to add a donations page to your website first sign up for a free account at we pay calm click on get started sign in with your personal information or click connect with Facebook to save time in this example we're going to connect with Facebook click log in with Facebook then click allow fill in your info then click sign up then give your account a name then click open then click accept donations give your campaign a name add an image or video include a description and campaign end date then click Next you can enter your fundraising goal and suggest the donation amount then click Add include another amount and click Add when ready click next you're now ready to publish your campaign click publish then click copy link copy this link click close and now log in to your website then click Add page then click link to an external website then paste the URL and give that page a name then click Save then ok now we can view the live site click view site you now see the donate link appear if we click on it it'll... See more →

Key quotes:

• "High on the list, you need to understand your target audience, optimize your user’s experience, deliver engaging content that is not only visually appealing, but also informative, encouraging, and entertaining, and ideally get people to donate their time or money to your cause."
• "If you don’t make exploring your site easy to do, people will abandon your website before having a chance to read your content, make a donation, or get involved in an upcoming event."
• "It’s also important to add social share buttons throughout your website, encouraging people to share their favorite content, like blog articles, on their favorite social media platforms."
• "If you want your nonprofit to succeed, and raise the funds needed to continue supporting your cause, you’ll need to make sure that once people land on your website, they know exactly what your organization stands for."

Transcript: Hey Josh and Michael here from PayPal with a quick tip on how to attract more donors on your site did you know PayPal offers a donate button you can feature on your website I did them not you Oh in just a few minutes organizations or individuals can easily add a donate button to their home page to attract new donors simply cut and paste your buttons HTML code to your site or use a URL for sharing in emails and social sites now your donors can donate using a credit or debit card and of course PayPal all with one button plus PayPal offers discounted rates for registered 501 C 3 charity for more information and to get started simply visit paypal.com backslash fundraise so don't wait make it fast and easy to Tony oh nice button thanks I meant this one you you... See more →

Key quotes:

• "Sadly, such communication is the sore point in the non-profit user experience.” — Nielsen Norman Group, Non-Profit Organization Websites: Increasing Donations and Volunteering When you’re researching whether or not to buy something, you’re asking questions like “Is this worth my money?” or “How does it compare to its competitors?”."
• "This also suggests that people initially scan the web page to determine whether or not it’s worth their time."
• "Our new usability studies revealed considerable frustration as potential donors visited sites and tried to discern various organizations’ missions and goals — which are key factors in their decisions about whether to give money.” — Neilsen Norman Group, Donation Usability: Increasing Online Giving to Non-Profits and Charities Now let’s tackle the actual content on your website."
• "When asked what they wanted to see on nonprofit websites before donating, participants’ answers fell into four broad categories, two of which were the most frequent: But when researchers actually observed their behaviour, they noticed that people prioritized the organization’s mission and work much more than how they used donations."

Transcript: Hello, everyone! In this tutorial I'm going to beshowing you how you can add a donation button to your WordPress website, onethat integrates with PayPal. So it's very easy to set up and it's this one here.You can see it's a lovely slider here, The user can come to this page selectthe amount that they want to donate and then click the donation button, whichallows them to finish their transaction and the fund's lending your PayPalaccount. The more the user donates the happier the little man here gets. It's pretty cool. You're not restricted to a slider, you can also implement a donate button, likeyou see here, for a text box where the user can enter the amount they want todonate. Then click the Donate button. Here we go First, log in to your WordPress dashboard,then go to plugins, click on "add new". and I'd like you to install a newplugin called "donations made easy" that's the one there: "donations made easy", smart donations. Install now. And then click the activate plugin link.Now it has been activated; so, now go into smart donations and click on thesmart donations item. We want to add a new donation and I'll take you... See more →

Transcript: Welcome to WPBeginner and thank you for watching.Today we'll add a Paypal donate button to our WordPress site. We'll cover the two easiest ways to do this. We are assuming that you already have a Paypal account setup and that it's ready to use on your site. The first method is to use a plugin and we'llbegin by installing and activating the Paypal donations plugin. Then you can go to Settings-->Paypal donations toconfigure it. Make sure you fill all this out especiallyyour Paypal email address and all the other settings. And when you're finished, save your changes. Now you can add this shortcode to any postor page where you want the donation button to go. If you want to add it to a widget, go to Appearance->Widgets and add the Paypal donations widget to the sidebar and save. The next method is by manually adding thePaypal button in WordPress. To do this, you need to go to your Paypalaccount, go to tools, and click Paypal buttons. Here we want to create a new button, fillout the information for it. And you'll see a website or email tab if you choosethe email code, you can customize it a bit more so... See more →

Key quotes:

• "Make sure your nonprofit maintains brand consistency from one website page to another, especially on your donation page."
• "Check out the donation page design example below of New York Pet Rescue who customized a Morweb template to match their brand: Customization is key to creating a consistent visual appeal across your nonprofit’s website."
• "More tips for designing a mobile-friendly donation page include: Use mobile optimization tools within your CMS platform to make sure your donors can view and interact with your donation page no matter what device they are viewing from."
• "Check out how this donation page looks on mobile for example: Mobile optimization is one of the easiest ways that your nonprofit can expand the reach of your website and appeal to a wider donor base."
• "Some of these options include: For example, the Humane Society of the Treasure Coast uses Morweb’s events management module to allow supporters to give by purchasing tickets to their fundraising events: While you can effectively design your donation page without these elements, adding some giving options will help your nonprofit maximize your fundraising potential."

Key quotes:

• "With an easy-to-use interface and a customizable system, your WordPress site will be more likely to benefit from recurring donors and optimized fundraising."
• "The plugin is convenient, as it allows you to accept donations directly through PayPal, a service that most online merchants are familiar with it."
• "Because the platform is so well known, this makes it simple for visitors to set up a donation and even easier for you to accept it."
• "Features PayPal Donations is a simple, easy-to-use plugin that pulls no punches."
• "Most users rave about this interface, as it allows you to set up your fundraising operation in just a few minutes, meaning that you don’t have to experiment with different settings and compatibilities before being able to accept donations."
• "Seamless is another widely used donation platform that has helped many people raise money through their WordPress sites."