All about Facebook advertising for small businesses

Key quotes:

• "There are essentially 2 ways to use Facebook for marketing- advertisements and pages."
• "· Facebook pages are like profiles allowing users to ‘like’ and ‘follow’ your page."
• "You could also divide page roles such as — admin, editor, advertiser on Facebook -It’s also a good idea to get your page verified (you can apply for this in your general settings tab)."
• "Choose a posting frequency that works best for likes and comments.Ideally 1–2 times a day is good."
• "The CTA tab on your page allows you to urge people to actually do something."
• "Anddddddd, there are five types to choose from: · Inside the news feed on desktop · Inside the news feed on mobile · Right-hand sidebar on desktop · Audience network on mobile · On Instagram I will cover each of these types in detail in subsequent blogs but here’s what I’d like to leave you with for now: While you slowly build your audience through pages, there’s also a quicker, more targeted way to advertise."

Key quotes:

• "That being said, it is obvious that the possibility to reach your potential customers is high."
• "On the other hand, getting to know the platform takes time or costs tons of money (for agency fees)."
• "For small business owners who decide to leverage this platform, time and money are the core assets."
• "So how can you get the most out of the biggest social network? First of all, know the basics."
• "Facebook (and any other advertising platform) can be overwhelming, which makes it easy to get lost."
• "Choose to learn what matters to your business the most! We have prepared content that will help you get to know the very basic idea behind advertising on Facebook."

Key quotes:

• "The downside of using Facebook advertising is that you can define your target audience at the granular level."
• "Looking for The goal of targeted Facebook ads is to reach the specific groups of people who can become most customers of your business."
• "here is full guide to how create a Facebook pixel and add it to your website Facebook offers a powerful tool that many small businesses overlook: the ability to remarket to an audience."
• "Facebook ads targetingFacebook Ads provide business owners with the flexibility to set the exact preferences of their target audience."
• "The drawback of promoting a post is that you are losing the ability to test different audiences in your ads."
• "When you target a cold audience, you want to create the feeling that you have to wait outside the door at all times for customers."

Key quotes:

• "Facebook Pixel is a line of code that you can install on your website that allows you to measure the results of your ads, to optimize campaigns to take care of the cheapest tasks, and to build audiences at the cheapest price may be used."
• "Facebook Pixel is a very powerful tool, and developing a strategy to meet specific business objectives will help you understand how to engage with current customers and find new leads."
• "The time has come to start creating your ads, you have to make a variety of decisions about which ad format you are going to use, which audience you are targeting and where you want to place your ad."
• "Choose your Budget Decide how much money you want to spend on your Facebook advertising campaign ."
• "With a lookalike audience, you are able to create a list of people to target based on similarities with your current customers."
• "Lookalike audience is a listener targeted by Facebook based on a custom list you have imported."

Key quotes:

• "As more and more people and companies adopt online advertising it is easy to see why social media has become a key tool to help different businesses grow and reach new potential clients."
• "With a variety of different types of ads at your disposal from pictures to videos and many more which will help you reach new people and increase your online presence."
• "You just need to setup the right marketing plan and with the help of Facebook start growing your business."
• "Once your Facebook page is up and running its time to set up your Facebook Business Manager."
• "This will allow you to manage everything that is going on with your accounts, pages, ads and the people working on them in one place."
• "Once you are on your Facebook Business Manager account click on the Add Page button 4."