Beginner's guide to Google AdWords for accounting firms

Key quotes:

• "This is not the time or place to solve that debate, but here are a few helpful resources on that: Example Structure: Search — Nike Shoes — Category Terms — US Perhaps, then you want to dig even further into those by adding Specific Product Ad Groups, depending upon all that research you did for what your customers are searching for: Search — Nike Soccer Cleats — Colors — US Maybe you have products where people type in the SKU (not as uncommon as you would think), these are high-potential queries so you might want to pull them into their own campaign as well."
• "If you want to dig in more, here is a good place to start: Getting Started With Google Dynamic Remarketing The GDN is a campaign type that I have tried in numerous ways for Ecommerce, and just haven’t really seen the results my direct sales clients want to see."
• "For instance, be aware that there are no Shared Budgets in Bing (which is a key part to the query-targeting Google Shopping strategy I wrote about on Search Engine Land) and it is really a pain to bulk edit product group bids!!."

Transcript: What's up everyone welcome to the Surfside PPC YouTube channel today it's gonna my 20 minute Google Ads tutorial so I recently created a full Google Ads tutorial for 20 20 so you can find that video here if you're looking for something with more detail this is an hour in 6 minutes today's tutorial is gonna be much shorter I'm gonna go through everything a lot quicker so if you're looking to get started with Google Ads there's gonna be a great way to get started creating your first campaign so you want to get started by going to ads google.com and if you don't have a Google account already then what you're gonna have to do is click on start now and create your first Google account if you already have a Google account which I'm assuming you do if you're watching this on YouTube then what you can do is just click on sign in sign in to your Google account and you're gonna eventually open a page that looks something like this in Google Ads so my account is completely set up so when you do first get started you're gonna have to make sure you... See more →

Transcript: Hi welcome to the exciting AdWords essentials training course where you'll learn how to effectively log to your very own Google ad campaign drive quality traffic to your website and increase your sales even if you're completely computer illiterate and you'll be doing all of that in a little over an hour this is really exciting stuff and we're so thankful you've chosen to come along with us for the ride and remember you're never alone if at any time you have a question on any of the points covered in this video please don't hesitate to call us at five one six two one eight three seven two two or email us at info at Edward Academy comm and one of our AdWords specialists will gladly assist you it's now my pleasure to introduce you to our Senior Account Manager and AdWords expert in residence Isaac you danske who will be instructor from here on out have fun hello and welcome thanks so much for joining us we're thrilled to have you on board I started out as an artist and a freelance graphic designer and I was looking for ways to sell my art on the web get... See more →

Key quotes:

• "No other marketing strategy lends itself to data collection, interpretation, and optimization better or more frequently than Google Ads."
• "Today, we’re going to take a closer look at a few essential PPC key performance indicators, how to track them, and how to leverage the past for future success."
• "It’s important to track and monitor all of your marketing strategies, but since most companies dedicate significant budget toward their PPC campaigns and Google Ads is such a data-rich platform, you should be reviewing your progress on a daily basis to seize opportunities and avoid wasted spend."
• "Ad position is based on Ad Rank, which is determined by multiplying your ad’s max cost per impression (CPM) by your Quality Score — a vital metric that measures the value of your ad for users through an algorithm that accounts for several factors, including: It’s unclear how each of these factors are weighed, but CTR seems to be the most important element of the algorithm."
• "Many new PPC marketers fail to set up conversion tracking properly from the outset of their campaigns and thus have no way of monitoring their most important KPI."

Key quotes:

• "So, I decided to put together a step-by-step guide to help online merchants set up Google Shopping from scratch and tap into its powerful potential."
• "But when using Google Shopping, we’ll consider other facts such as your site, feed, and bids to determine when to display your ads."
• "When setting up a Google Shopping campaign, give serious thoughts to; CPA (or Cost Per Acquisition) is how much money you’re willing to spend for a customer."
• "But if you have multiple campaigns, you may want to highlight the one as high priority to help Google determine which products to show in search engine results."
• "Set a low default bid in the range of $0.2 to $1.0 depending on the price of what you’re selling and competition for that category of products."
• "You’ll need to have the same email address for your AdWords, Google Analytics, and Google Merchant Center accounts."

Key quotes:

• "To understand how CPA works you have to understand the affiliate marketing business model, below is a short guide just to make things simple for you."
• "The CPA Business model is very similar to affiliate marketing, you get a commission when someone takes action, The action can be anything from making a purchase to watching a video, filling out a form or to ask someone to download an app."
• "The CPA marketing business model formula offers a lot of benefits, including: The definitive advantage of CPA marketing is the fact that it’s a super easy industry to join, namely because there are no barriers to entry."
• "It’s considered one of the oldest players in the CPA marketing industry and has earned the tag of being one of the most reputed CPA Affiliate Networks."
• "Once you’ve joined a network and have a CPA offer ready to go, it’s time to integrate it into your site/blog."
• "Now that you’ve found an offer and joined a network, it’s time to drive traffic to your site."

Key quotes:

• "Beacon technology has been gaining attention from marketers since Apple introduced its Bluetooth iBeacon devices back in 2013."
• "Beacon technology promised to open the door to a truly personalized shopping experience, which was a “holy grail” for mobile marketers."
• "Marketers who relied on mobile apps to reach customers quickly learned the value that beacon technology could offer."
• "Consumers can receive a customized user experience through beacon marketing, including discounts, suggestions, and more."
• "For example, Starbucks uses beacon technology with its mobile app for payments, rewards, and even to tell customers what music is playing in the store."
• "By leveraging beacon technology, apps can become even more useful and engaging tools for shoppers."