Beginner's guide to Google AdWords for law firms in 2021

Transcript: What's up guys Rob for my PPC training.com and in today's video I'm gonna walk you through the new Google AdWords 2018 interface and how to set up a campaign from A to Z I'm gonna hold your hand I'm gonna walk you through the whole thing and we're gonna do it together alright so let's dive right in alright alright so you guys should be logged into your Google AdWords account and you should see this screen this is the new interface and this is going to be the new standard at the end of April or sometime in May at least that's what Google contact tells us the old interface is going to be completely phased out so you guys just got to stop I know it's hard and it's a pain in the ass and I you know at first I didn't like it either but you just got to start working in this interface because this is the future the old one's gonna be completely phased out and so anything any video you're watching anyway the old interface is pretty much useless after this after it's gone so this new interface real simple stuff I'll just... See more →

Transcript: What's up everyone welcome to the Surfside PPC YouTube channel today will be my Google Ads tutorial so how to set up your first search campaign on Google Ads so I'm gonna be showing you how to create advertisements like this so when someone does this search for dance classes for example how to get your advertisement at the top of Google so a quick example if somebody goes to Google they type in marketing software you see for advertisements at the very top here so how to target keywords like marketing software or whatever keywords describes your products and services how to target them and run advertisements directly through Google so you can drive relevant traffic that can convert directly back to your website so we're gonna get started here directly in Google Ads so what you want to do is start by going to ads that Google comm and you want to create an account if you haven't created a Google account already if you're watching videos on YouTube there's a good chance you probably already have a Google account that you can use for your Google Ads account so if you haven't created an account yet what... See more →

Key quotes:

• "They offer different hosting types, plans, and options to meet the needs of any websit Are you want to start blogging, but don’t know how to create a blog."
• "Step 1: Select a niche for your blog Step 2: Find a domain name for your blog Step 3: Get the domain and web hosting Step 4: Set up wordpress to start a blog Step 5: Pick a theme and design your blog Step 6: Install some important plugins Step 7: Write & publish your 1st post Step 8: Different ways to promote a blog for free to get traffic Bonus: Monetization ways to earn money from blogging Before describing the steps below, I like to clarify why you should start a blog in 2021."

Key quotes:

• "About this time, Gordon Moore, co-founder of Fairchild Semiconductor and Intel published a paper, stating that the number of components per Integrated Circuit would double every year for the next decade."
• "More importantly, Moore’s Law has been a very critical part of manufacture and design of chips."
• "Researchers have calculated that a transistor smaller than 5 nm will not be able to stop the flow of electrons due to tunneling of electrons in its depletion region."
• "The Silicon atom has a diameter of around 1 nm and right now we are manufacturing transistors with gates at about 10 times that size."
• "Heating and Current Effects: What probably worries manufacturers more than the previous two problems is the heating effects that is caused by the small size of transistors."
• "This means that as transistors get smaller, the amount of voltage and current needed to operate them will also decrease."

Key quotes:

• "FIND KEYWORDS You will have to research keywords to use for your content, and to research topics, this is where the fun starts and start making money from your blog you can also reverse-engineer other blogs When you find blogs you know take content from the blog and reverse-engineer it or you write it in your own word you can only use them for ideas, don’t copy from other people’s blog that is what we call plagiarism you can use tools like Aherefs.com You can use this tool to filter and see what the blog is ranking for and also see the keyword difficulty you can apply difficulty from 0–4 and check the backlink and the domain authority of the blog."

Key quotes:

• "You probably already know that in England (and a few select Commonwealth countries) there are two main types of lawyers — solicitors, who people go to for legal advice; and barristers, who argue cases in court in front of a judge."
• "Steps to becoming a solicitor Until recently the only way to become a solicitor was to do your ‘substantive’ law learning — a Qualifying Law Degree (undergraduate or masters) or the Graduate Diploma in Law — followed by your ‘procedural and practical’ training — the Legal Practice Course — then complete a two-year training contract."
• "The Qualifying Legal Experience is great because, unlike a training contract, it doesn’t have to be with the same provider, doesn’t have to be paid (yep, can be volunteering/internship, provided its high enough quality work) and can be all in the same area of law."
• "To be a legal researcher, you can either do a PhD or apply for a 12-month stint at the Law Commission."

Transcript: I'm gonna show a few examples of some some poorly written ads for whatever reason lawyers have some of the worst ads that I've that I see so when I do a search for lawyers in Grand Forks North Dakota where I live these are the ads that I see now you probably notice the the main ad that stands out on the page here is this ad from lawyers well from lawyers com okay and it stands out because it's pretty well written they're using some good strategies here they're putting the copyright symbol here or the trademark symbol whatever that is using the number sign in this case they're using their company name in the headline but it's such a dominant name you know lawyers.com it's obviously you know even if I don't know what lawyers.com is just the fact that someone has that domain name it's obviously a very expensive domain name that's gonna draw my attention okay they're using 1 plus million lawyers you know they're using things in this ad that draw my attention they're using call-out extensions here review extension here sitelink extensions here using a call to action here find the right lawyer... See more →

Key quotes:

• "It’s a process of promoting other people’s products or services you earn a small percentage of commission for every potential sale you drive to the merchant website."
• "Popular affiliate website Eg- thisiswhyiambroke, thewirecutter You happen to be looking for the best laptop to work from home normally a good recommendation can help you with your purchasing decision."
• "An affiliate network is a digital warehouse that is open for publishers like you and me to generate sales referring to products and services."
• "The publisher can join the different networks and choose to promote the products according to their niche."
• "You will have to write a convincing posts with an awesome presentations that can entice customers to come to the conclusion click on the affiliate link and buy products."
• "Check out different affiliate websites and learn the way they write to choose the right keyword for your target audience."