Best practices to help your B2B website stand out in 2020

Key quotes:

• "B2B lead generation is the primary stage in the sales funnel that helps to convert your target audience into customers."
• "Generating leads has to be one of the most important steps to convert your target audience into potential customers."
• "59% of customers look for businesses each month using Google, making SEO a very powerful tool for generating high quality targeted leads that have a 14.6% chance of closing a deal."
• "Using a chatbot for B2B lead generation can be an excellent way to boost communication between potential customers and your business."
• "Omni channel customer communication is a widely adopted B2B lead generation strategies by the businesses."
• "It helps to connect with customers across different channels like email, in-app, website, store, phone, etc."

Key quotes:

• "Once you have established your business idea and market, you need to find the right digital marketing strategy to attract potential customers and convert them."
• "Blogging is a vital part of any content marketing strategy with research showing that marketers who use blogs receive 67% more leads than those who do not."
• "Social platforms contribute highly to your overall digital marketing strategy because you can grow your fan base and increase your sales."
• "In this case, a social media account serves as a marketing tool and a sales platform."
• "The platforms you choose to include in your social media marketing strategies depend on your target audience."
• "Knowing your conversion rates, you can identify the marketing strategies that are generating your best leads and those that need more work or abandoning."

Key quotes:

• "In this article, we provide the ultimate playbook for effective B2B marketing strategies in 2020 to crush your goals for lead generation, customer acquisition and client engagement."
• "You can expect to learn new B2B marketing strategies that to drive revenue impact in 2020, so make sure you read the whole article and take some notes along the way."
• "While most business owners can make a difference between Business to Business (B2B) and Business to Customer (B2C) business models when it comes to their company’s products and structure, they often forget about it in their marketing campaigns."
• "If for example, your company sells an app that helps small businesses collect leads, or automate chat, you should address your audience from that perspective."
• "The best approach is to show directly how your products and services added value in real-life situations."
• "Because business people lack time, running a blog with overly long articles might not be the best approach."

Transcript: Hey everybody I'm Ryan with Magento you know not everything that gets sold online goes right to an end consumer in the past decade there's been an accelerating trend of business-to-business or b2b commerce moving its way online with 93% of business to business buyers saying they prefer to purchase on the Internet if you've got businesses as your customers even if it's just a small portion of your buyer base it's time to start paying close attention today I'm going to show you six ways to do b2b commerce right so just how different is b2b commerce from traditional online selling while a lot of the process seems like it should be similar there are touch points throughout where the right technology makes all the difference let's take a look first up quotes the b2b buying process can be completely different from a traditional customer experience business buyers often require an itemized quote of everything they're planning to buy so they can get approvals or funding to complete the transaction this means you need the ability to lock in both the contents and the price of your customer shopping cart and arm them with the materials they need to... See more →

Key quotes:

• "Once created, your value proposition will play a role in your keyword strategy (section 4), sitemap (section 5), navigation (section 6) and your homepage design (section 8) as well as informing site-wide design and copy writing."
• "HubSpotMoz The role of the sitemap in effective website design is to show which pages will be built and where they will live within the site."
• "Users of sliders often put alternate versions of their supposed value proposition, company news or product launches in them, none of which tackle the real objective of getting a first time visitor to say ‘Hey, I’m in the right place’, and, guess what, those things are what the other pages of the site are for anyway."

Transcript: Taking a struggling challenging difficult content marketing plan from 0 to 100 can definitely take time it could take months it can take years it can take many days many late evenings a lot of work but there are three simple things and in 2019 you can embrace the world with no question in my mind give you the opportunity to increase the effectiveness of your content marketing team your content marketing engine and ultimately give you the ability to stand out for years to come in this video I'm going to share with you three content marketing ideas that can help your organization add a little bit of magic to the content marketing initiatives that you've been undertaking over the last few years in a recent study conducted by the Content Marketing Institute they reached out to a handful of b2b marketers and they asked a simple question what channel what asset what did you develop that actually drove meaningful results for your business and without question the number one answer was ebook / white papers what that means is simple if you are not investing in those types of assets those types of resources and you're an b2b... See more →

Key quotes:

• "So, if you’re ready to learn everything you need to know about how to turn prospects into loyal customers 2019, read on below and let us share valuable insights that you can start using as soon as today."
• "If you really don’t feel comfortable with restricting your free trial to 14 days, here’s another option that you can consider: Offer a 14 day free trial on paper… But use a live chat tool or an email campaign to reach out to your user once their trial has ended, and ask them if they’d like you to extend their trial."
• "Feature XYZ was a godsend to him — it cut back his administrative time by 40%, and he could grow his company a lot more quickly now that he had more time to spend on fine-tuning his marketing strategies.” If you’re like most folks, you’ll probably find the second pitch more compelling."