Boost existing customer sales with these strategic resources

Key quotes:

• "The individuals who work for/with your business and are responsible for product development, customer service, and sales and marketing activities Questions to ask yourself 6."
• "Because the focus is on the value your product adds to the purchasing organization’s bottom line rather than on the individual benefit to the consumer, B2B marketing content tends to be more technical, more focused on costs, and more individualized for each potential customer you approach."
• "Just as you need a website to launch a business in today’s market, it’s becoming increasingly important to have a companion mobile app so that you can engage customers where they are — on their mobile devices — with product updates and new features."
• "Event marketing is a prime way to captivate your current and potential customers and engage them in a real-world, interactive setting all while building your brand and teaching them about your amazing product and service offering."

Key quotes:

• "Sometimes it boils down to how you wish your business to be perceived — is it as the retailer who sells below the competition to get loads of sales or the one who sells at a higher price but gains added respect because of the value and service you offer? With pricing competition at an all-time high, retailers have to think outside the box when crafting a marketing or promotional strategy for their online store."
• "Loss-leading Pricing This strategy assumes that an item sold below market value will encourage customers to buy more overall."
• "Segmented Pricing This is when an ecommerce retailer sets more than one price for a product to different types of customers irrespective of its production and distribution costs being the same."
• "This pricing strategy has been proven to increase overall profit and revenue, especially in industries with high fixed cost structures."
• "Premium pricing can be used to improve brand identity in particular markets because the high price signals to consumers that the product is high in quality."

Key quotes:

• "This essentially means that if small business merchants want to increase their sales, they can’t sit waiting in their stores hoping that customers will magically find them."
• "Below we’ve outlined a small business sales funnel — as it relates to retailers — to help you picture and understand how and when to engage your potential customers."
• "SEE ALSO: The Comprehensive Guide to Local Store Marketing Event Marketing: Create an Experience A great way to increase retail sales and introduce your business to new customers is to create an experience that aligns with your brand."
• "The overall goal of this section of the small business sales funnel is simple: Every single person who walks through your doors should spend money in your store."
• "Yes, you’ll never get 100 percent of your visitors to spend, but by providing the best in-store experience possible, you’ll maximize your chances to acquire new customers and boost sales in the process."
• "Customer communication is key to creating a great experience and is integral to learning how to increase sales in retail."

Key quotes:

• "Because there are so many moving parts within an organization, the sales management process needs to be fully grasped to ensure each “aspect” of the sales effort is operating efficiently, resulting in the maximum profit for the team — and at the same time, the most benefit and best outcome for the customer."
• "Overall, sales management will help businesses and their workers better understand results, predict future performance, and develop a sense of control."
• "All in all, the sales team should feel like they are a part of the company and be equipped to move it forward, rather than viewed as money-making machines When selecting and onboarding new talent, you should take your time to be thorough in training them and developing their skills, regardless of their experience."
• "The more mature your sales process is — the more the manager adapts and improves it over time — the more salespeople will achieve top performance, offering the best experiences for customers."

Key quotes:

• "And that’s why we’ve prepared an extensive guide that clearly outlines some of the most commonly used revenue models startups use to sell their offerings, along with the advantages and disadvantages of each to help you pick the best revenue model for your company."
• "Genadinik’s article, “Different Revenue Models”, covers some of the more common revenue models that countless recently-launched startups use to generate their first sales."
• "This method is one of the most direct ways of generating revenue, as it entails a company providing a service or product and customers paying them for it."
• "Subscription Revenue Model The subscription revenue model entails offering your customers a product or service that customers can pay for over a longer period of time, usually month to month, or even year to year."
• "In the blog post “Comparing Business Models to Sales Models”, Dave Parker outlines the various ways that a company can sell their product or service, emphasizing how the market you pick affects the way in which you take your product to market."