Business blog best practices to attract more customers

Key quotes:

• "But I believe a blog can be just as powerful in helping build relationships with your current customers."
• "Here are five ways you can use your blog to build better relationships with customers and members."
• "Whether it’s a new release or even a great offer, your blog is a great central hub."
• "But a blog post is more informal, allowing you to share more information and often use a voice that wouldn’t fit on your main site."
• "To celebrate this aspect of their brand and their customers, they have a blog that allows people to create and post tributes to their own pets."
• "When these folks can show their boss that an engaged employee makes the company more money, or that an engaged customer is worth a lot more than the others, they get more budget to do their jobs."

Key quotes:

• "The businesses that avoid or correct these mistakes find their blogs consistently generate new leads month after month."
• "Your blog should be part of a content marketing strategy that helps generate organic traffic from search engines."
• "If you are inconsistent with your blog posting schedule, you lose traction in the search engines, and you miss out on long-tail traffic to your website."
• "Posting once a week is the best practice for most businesses."
• "It is unsettling to potential customers when the tone on your website changes drastically between different posts and pages."
• "A great blog post is about more than just the writing."

Key quotes:

• "If you want to attract online customers to your website, then you need to use the right keywords in your copy."
• "This will allow your site to be present on the results pages when potential customers search for terms and phrases relevant to your business."
• "Google, Bing, and other search engines comb websites for these keywords to understand what a site is about, the products it is selling, what information is available and so on."
• "Google, Bing, and other search engines comb websites for keywords to understand what a site is about."
• "Some websites are able to attract customers by using their content to create a brand voice and persona that helps them stand out and be unique from the other businesses offering the same type of products."
• "A lot of websites have a ‘Contact Us’ page, but they often don’t include the right SEO markup for Google to correctly display that information to searchers."

Transcript: Do you have a strategy a strategy thatexplains what you are trying to accomplish how it's going to beaccomplished and how you measure success if not then you've got a problem astrategy is not having a Facebook strategy or Instagram strategy those arechannels now what you do on Facebook such as making it post that is a tactica strategy is the singular overarching principle that dries how to use tacticson specific channels and why this is evidenced by the frustration peopleexpress about social media marketing two of the most common questions are how doI know which social media to use and how will I know it works that's a questionof ROI return on investment finding a return on investment ofmarketing is difficult without a strategy this is evidenced by the numberof searches for how to find social media ROI in content marketing it's verysimilar to social media marketing in that no one seems to be sure howeffective it is in one study it was found that 50% of content does not driveany engagement it's the age-old problem of half of my advertising doesn't work Ijust don't know which half but it's no wonder in asking marketers aboutstrategy only 32 percent... See more →

Key quotes:

• "Businesses write articles on their company blogs to attract leads and convert them into customers."
• "While this webpage is important to your website and highlights your company’s reasons for being on the market, a My Story type of article is best hosted on the company blog."
• "This type of articles gives your audience a reason to read your company blog and maybe even subscribing to it (which is the main goal of every company blog)."
• "This type of articles helps you build trust with your prospects and customers and keep your company top of mind."
• "If you want to change up the vibe of your company blog and surprise your readers try something different and feature a video of your employee in your article."
• "This type of articles helps your readers connect with your company on a personal level."

Key quotes:

• "Jon keeps an eye on these blogs because they come from trusted resources and always provide valuable tips, ideas, and advice, plus updates on marketing industry research and trends."
• "Moz’s inbound marketing and SEO blog provides tips, tricks, and advice for improving websites and doing better search, social, content, and brand marketing."
• "Some recent posts include: What the Instagram Algorithm Means for Your Business,How to Get More Followers on Twitter Organically, and How Facebook Messenger Bots Can Impact Your Business."
• "HubSpot is an inbound marketing software platform that helps companies attract visitors, convert leads, and close customers."
• "They offer three blogs, one geared toward sales, another toward inbound marketing, and the last toward agencies."
• "Their social analytics blog provides the latest news, tactics, analyses, and strategies for success on Facebook, Instagram, Twitter, and more."