Car sales marketing ideas to help your dealership in 2020

Looking to generate more sales at your car dealership? Try these innovative marketing ideas to attract new customers and sell more cars.

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Car sales marketing ideas to help your dealership in 2020

Resources

Key quotes:

  • "This blog post will help you create a solid digital marketing strategy for the automotive industry Be where your shoppers are! Your digital marketing strategy success will depend on being visible and available on all the platforms where your potential customers are."
  • "An average buyer will spend around 15 hours in researching an automobile brand that includes: Since most of the time is spent online, Social media is a useful strategy in promoting your auto business."
  • "Getting a good video produced to advertise your car showing off its best features is a sure way to get more buyers on board."
  • "Here are some video marketing ideas for the automotive industry: Every effective marketing strategy must involve a search engine optimization policy."
  • "Just like airlines make use of flight simulation to train pilots and give them a heads-up on the added functions of a new airliner, your company can also make use of online test run videos to exhibit the features of your product."
  • "Your company can make the videos from these test runs available online, and that’ll help in increasing the popularity of your product and rake in more long term benefits."
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Key quotes:

  • "It’s perhaps not a surprise that used car dealerships are also trying to figure out ways to increase their sales in the era of technologies."
  • "Creating a YouTube channel with such videos of the offered used cars could be a nice way to attract customers’ attention and make them choose among the vehicles that you have to offer, with the advantage of a lower price."
  • "However, the rising popularity of virtual showrooms and the mentioned above research means that used car dealerships need a solid digital presence to capture potential buyers in their early stages of research."
  • "Creating an omnichannel strategy and delivering a great digital experience at all levels of the customer’s research process and buying decision is essential if you want to be a successfully used car retailer."
  • "Being among the first used car dealerships to implement Augmented and Virtual Realities to your showrooms and web and mobile apps will put you ahead of the game for sure."
  • "Digital transformation spreads across every single industry and automotive makes no exception."
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Transcript: What's up guys Billy Wilson here today in this video we're gonna cover Facebook Ads for car dealerships I know you times super valuable and I don't want to waste any time so let's jump right into it here's what we're gonna cover in today's video first how to generate warm high-quality customer leads on demand using Facebook Ads for car dealerships real proven ads offers and targeting for generating results for the automotive industry and I'm even going to show you some real-life case studies in real ads that we use for our clients recently that generated them amazing results three additional advanced facebook ad strategies to 10x your results and one of these strategies even generated generated us $2 cost per leads which is absolutely ridiculous I'm going to show you that and how to get the most results with the least amount of time spent and so here's one thing that most car dealers do and please if you're doing this already stop doing this I'm gonna show you a much more effective way to go about Facebook advertising and that is the boosted post and it can work but there's way way more effective ways in... See more →

Key quotes:

  • "The approaching 2017 year has prepared lots of innovations for car businesses."
  • "As customers want more comfort, usability, friendliness, simplicity and eye appeal from vehicles, services and dealer websites the automotive market will fall under influence of the active trends which were prominent in 2016 and will be developing in 2017."
  • "The leading managing specialists are currently making suggestions on the main business tendencies that are going to engage the world tomorrow."
  • "For now let’s try to foresee 17 trends that will be actual next year and the events we should expect in auto industry in the nearest future."
  • "The 2017 trends are going to bring lots of benefits and privileges to auto market if dealers take care of their inventory and website updates."
  • "Autoxloo has worked strong strategy lines and software tools which will help you manage your dealer business and keep up with the 2017 challenges."
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Key quotes:

  • "It’s no secret that if you want to grow your sales, you’re going to need to talk to more prospects; or in other words, generate more leads."
  • "But since this is a roadmap to double your monthly sales in 63 days, we’re not going to focus on long-term approaches and focus instead of a way to help you win vehicle shoppers in the final stages of their shopping process, even if you haven’t made the shortlist."
  • "Once your brand is developed with a nice logo and a great domain name, you want to create a powerful video that will help you communicate your ability to pay aggressively for trades of all makes or model, regardless of where prospects intend to buy their next vehicle."
  • "If YouTube is the platform to get the market buzzing about your new trade-in brand at the lowest cost possible, Facebook is the place where you will capture leads and ring the bell with fresh sales."
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Transcript: What's up YouTube it's your boy Tony Swedberg welcome to the best car sales training on YouTube what's up guys so today I'm gonna be answering Kendricks comment he wants to learn how to sell a car fast he says on Saturdays he'll be spending hours with a customer and you'll look up at the board and five to six deals are gonna be up there and he wants to learn how to sell a car in thirty minutes forty forty-five minutes you know that kind of thing that way you can sell a couple cars on a Saturday so that's what we're gonna be talking about today enjoy a little fun fact for you guys I have sold five cars in one day and this is the process that I use it's going to help you sell a lot faster obviously I was in the Internet department that's the fastest way to sell a car you know you have the car pulled up they come in you already know what car they're looking for quick test drive close them down done so but the process I'd I'm gonna teach you is going to be for showroom UPS people you... See more →

Key quotes:

  • "Introduction: These Tactics Might Not Be For You If you’re thinking about marketing to sub-prime customers as a means to grow your dealership’s new and used car sales, you probably fall under one of the four following categories: If you never experimented with the niche, this blog post is probably not really for you."
  • "The funny thing is that none of your competitors will be able to understand the source of your new found success If you’ve seen leads trickle down from your traditional sources like your Website or landing page, switch your call for action button to load Messenger instead of a regular credit app."
  • "I made sure to include links to numerous examples and all the sources to help you apply these tactics and transform your special finance operation to increase your car sales."
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