Choose a font design to compliment your brand image

Key quotes:

• "Choosing the right font is a journey where you need to drill down options and select a font that looks best in design."
• "From then to now, typography plays an integral role in graphic design."
• "Related Post: Where to Find the Best Graphic Design Jobs Fonts are supposed to convey a message and choosing aimlessly rarely helps."
• "If you want to choose the right font, it is essential to focus on the connection with your audience."
• "For digital fonts, designers follow the kerning table that explains spaces between the letters and gives you an optimum solution while working on the page layout."
• "The primary need for typography rules are to make the font readable."

Key quotes:

• "Using a mood or vision board to craft and refine the organization’s story helps to create a brand that will become a customer favorite."
• "The reason that vision boards are so successful is that they give clarity and help focus the mind, identify your values, and hone in on your messaging."
• "If you’re more electronic, there are a ton of great apps and other web-based tools that you can use: Once you’ve determined what medium you’ll be creating your vision board in, it’s time to begin the real work of creating your brand vision."
• "When you identify your vision, you’ll create a better brand story."
• "Once you’ve answered these questions, it is time to create your vision board."
• "Find images, words, colors, and fonts that embody your vision — making sure to skip anything that doesn’t clearly speak about your brand."

Transcript: You want to know how to stop wasting hours trying to choose the right font this video is gonna help you do that hey everybody what's up and welcome to another segment of designer mind where I try to help you become a better designer and in this episode I got a question about how I choose fonts for my project and I do want to share some of my learnings or the process that I've developed because obviously when I was just starting out as a designer I used to trust my gut feeling just look at a lot of funds waste hours trying to look at you know fonts and try to make sure that is this the good fit for this project or not or just look up at what other people are doing or is it a trendy font and use that and obviously that wasn't very successful in terms of I couldn't make the right decision for each project and as I said I wasted so much time and so here's the framework of how I think about this today first of all let's try to understand what is what are we trying to do... See more →

Key quotes:

• "Before we look at crafting a better logo let’s define some of the major styles."
• "Every logo is different and a professional designer can help you determine which is right for you."
• "When discussing your new logo with your designer it is helpful to know some of the advantages of the different styles."
• "A simple logo design improves how well the logo will work at smaller sizes, like on a business card or product package."
• "Fidelity Your logo is the cornerstone of your brand identity and should help support it."
• "The style must be harmonious with the brand to avoid communicating conflicting messages Now that we know what goes into making a great logo, let’s look at some of the things you want to avoid."

Key quotes:

• "First things first: there are many different types of design, but as this is a basic guide, we’ll cover just the big ones that are most necessary for small businesses: brand identity design, graphic design, web design, and packaging design."
• "We come across so many brands that don’t use the same font or colour palettes across all of their messaging, which means that their brand looks messy, and your customers might go elsewhere, to another, better designed, business."
• "You’ll find it makes your life much easier; it’ll be quicker to design things like marketing messages, social media posts, and anything else you need for your brand."
• "If you’re looking to build a complex website, with many different elements and complicated processes, it’s best to leave that to the professional web designers."

Transcript: Hey there it's Liana Weller Smith from Weller Smith design and design expert for hot stock in this video we are going to talk about how to color your brand with confidence color is a huge topic and there are so many tutorials out there that cover this psychology of color the technical aspects of choosing colors according to the color wheel there's terminology involved but we are going to approach it a little bit differently and I hope that this is fun and easy and will help give you the confidence to get started no matter what level of designer you are before we start digging into the fun color stuff we need to do a little bit of prep work first to start I want you to do a deep dive and what does this deep dive mean well what do you really want your brand to say about you we're gonna start with finding some words and overall phrases that will help you to think about your brand in a different way start to ask your questions what do you really want to be known for how do you want others to see you and your brand... See more →