Choose brand colors to communicate your brand identity

Transcript: Hi this is Amanda of Amanda Creek creative in today's video we're going to talk about color and how to go about choosing some colors for your brand what things to think about when you're choosing and why it's good to think about those things so let's dive in okay now I'm at the color lovers website and here's the address WWE with a you lovers calm and the reason I choose to use this website when I'm creating for clients or I'm creating for myself is because I find it to be really helpful when you're wanting to put in key words so if you're thinking about your brand words that we just came up with you will type them into the search bar so for instance you might want to type in something like creative that's one of my keywords so I'm gonna type it in and hit search and then I'm going to come up with a bunch of different search results here and these search results are different color palettes that people have created over time and they've gathered here and something might spark something in you or perhaps a certain color might show up that... See more →

Key quotes:

• "Toyota Red is the main brand color of Toyota, who call it “the color of energy.” According to Toyota, it “is highly visible and conveys the Toyota spirit of excitement.” Their other brand colors include black, white and grey, completing a color scheme that is simple but impactful."
• "Lego uses many different colors on its bricks, but the main brand colors of the company are red and yellow."
• "The orange proved to be successful in helping them do this, as many other brands use more common colors like red and blue."
• "Red, white and blue is a common color for brands with American origins, like Pepsi and the NBA."
• "On Digital 22’s website bright color is combined with orange, blue and green."
• "Blue, white and black is a reliable color scheme to use for any brand that wants to convey clarity and honesty."

Key quotes:

• "Has your favorite color clogged your judgement of choosing products? 90% of the snap judgements that consumers make about products are based solely on colors."
• "That said you can’t just choose any color for your brand."
• "Many brands of cars, games and energy drinks that are associated with sports and high physical activity use red."
• "Yellow, the color of happiness, energy, intellect and joy, is associated with food."
• "One of world’s most recognized brand colors is the Tiffany blue; yet its logo is only a refined serif type expression of its name in black."
• "It may not be psychology revealing exercise to choose a brand color; but it sure is an emotionally charged one."

Transcript: Did you know that the colors that you've chosen for your brand have an emotional response with your viewer hey there if I were to ask you what emotional response do your customers get from the colors that you've chosen for your brand would you know would it be something that you've thought about when you've developed your brand or have you just picked the color that you personally liked colors have an amazing effect on people someone could look at your brand identity and form an opinion of your brand without ever trying your service sampling one of your products meeting you meeting any of your staff color will already start to form an opinion in their head of what your brand is all about so in this video what I'm gonna do is I'm gonna pick the main colors run through them and give the positive effects and positive words and emotions that these colors can set off in someone's mind but also some of the negative wording that can be set off in people's heads when they look at a color so let's make a start on that the first color that we're going to look at... See more →

Key quotes:

• "Understand what colours mean, and how they make people feel Colours are imbued with multiple layers of meaning — some formed from primitive responses based on millions of years of evolved instinct; to the complex, cultural associations between colour and emotion we make based on learned assumptions."
• "Read my post about the specific meanings of colours here but for example — a company selling to discerning organic-focused foodies, should probably use green or brown in their branding rather than vibrant yellow or acid orange, associated with processed food."
• "These pop colours are the main ‘hook’ colours that will become representative of your brand, that grab the attention of your audience and what people will remember about you as a snapshot in their mind (remember Cadbury and Tiffany’s)."
• "Often people choose a cool palette of main / neutral colours and then a pop of warm colours to bring it to life."

Transcript: Hey there it's Liana Weller Smith from Weller Smith design and design expert for hot stock in this video we are going to talk about how to color your brand with confidence color is a huge topic and there are so many tutorials out there that cover this psychology of color the technical aspects of choosing colors according to the color wheel there's terminology involved but we are going to approach it a little bit differently and I hope that this is fun and easy and will help give you the confidence to get started no matter what level of designer you are before we start digging into the fun color stuff we need to do a little bit of prep work first to start I want you to do a deep dive and what does this deep dive mean well what do you really want your brand to say about you we're gonna start with finding some words and overall phrases that will help you to think about your brand in a different way start to ask your questions what do you really want to be known for how do you want others to see you and your brand... See more →

Transcript: Welcome friends back to another video in our best for series building a Squarespace site from scratch start to finish this is why I do the acronym and you do the explanation and your defense scratch and start both start with us oh and they both have a C in them finish yeah there we go okay so in this video last video you walked people through the mood board kind of the initial color exploration visuals in this video you actually build what I would call is the brand as the assistant creative director on this project I would call it the brand which is really fun and I again like I watched these videos back not seeing the whole process and I get to see what you go through and it's just so fun to watch oh yeah you picked that font oh that fall in looks cool oh wow it now is a logo like how did you just make that a logo I hate logo design I'm so bad at it so it's fun that is in my opinion what's really fun about this video is you are gonna see the kind of meandering wandering oh... See more →

Transcript: You hey what's up guys welcome to the first episode of a new series that is gonna be completely dedicated to colors so I've had a lot of questions on how I go about creating my color palettes and you know other rules that are follow and basically how do I do it so I thought it'd be interesting to take some time and you know cover this whole topic in bunch of different tutorials so in this first episode we are going to talk about strictly the color palette so we're not gonna talk about character is not gonna talk about environments none of that it's only how to create a nice color palette and this can be applied obviously to a bunch of different things so I think it's a really good starting point so let's go ahead and see how this is done alright guys so as you might imagine coming home with a palette and itself isn't really hard I mean you just select a bunch of colors and put them together and you come you can call that a color palette what's a little bit harder is to come a little come up with interesting... See more →

Key quotes:

• "If we dissect a household brand like McDonald’s, we see that in the right context, the “Golden Arches” are intended to immediately spark a sensory domino effect; it’s almost impossible not to visualize the familiar McDonald’s® red cardboard fries container, which then triggers the smell of warm, salty fries."
• "While color is only one element in a branding toolkit, which also encompasses typography, photography, and iconography as equally important members, we recognize its powerful ability to communicate a brand’s persona and would like to explore this value further."
• "When we’re having brand conversations with clients, we look at color theory through both natural and cultural lenses."
• "This is an example of how associations made to a certain color can vary depending on geographical or cultural factors, making it important to understand the context in which a company’s brand and collateral will be presented."
• "Because pastels tend to appear washed out on the web, the new color palette helped the designs and the overall brand stand out more."

Key quotes:

• "Try and choose colours that look as similar as possible in print and online, to ensure brand consistency and awareness."
• "When choosing your colour palette, you may want to consider Pantone colours to future-proof your brand and ensure the quality of any future printing."
• "There are several different ways to choose colours this way that will help ensure that your colours work well together and will enhance your brand effectively."
• "Similar to monochromatic colour schemes, this can successfully emphasize your brand and values, but will be even more limiting than a monochromatic palette, as it only includes lighter & darker versions of one exact colour."
• "You can generate, tweak, export and save colour palettes, and even choose which of the colour schemes we discussed above you’d like to use to do this."
• "They will have learnt the ins and outs of colour, understand how to use them, the processes behind them and how to manage them in the future, so it can definitely be worth investing in, even just for peace of mind knowing that you’re colours are all set and sorted in the right ways!."