Common myths you need to know about influencer marketing

Key quotes:

• "By Noah Selzler Getting started with an influencer marketing program can be an intimidating venture for a brand."
• "As 2017 approaches, compensation is still one of the most asked-about topics in conversations around influencer marketing."
• "Research by GroupHigh found that although 70 percent of content creators “prefer monetary compensation on a per-post-basis over affiliate partnerships, running ads on their blogs, or product trade ."
• "Examples like Lord & Taylor may have gotten away with only slaps on the wrist, but according to the FTC, violations like these “may result in a civil penalty of up to $16,000.” Many marketers try to report on everything: mentions, engagement, social shares, brand lift, website traffic, increase in social following, sales conversions, impressions, and more."
• "Just because an influencer has a large following on social media doesn’t mean their content reaches and gets interacted with by the entire group."
• "Working with a content creator who commonly posts about similar topics and has an active and loyal readership will always yield more engagement."

Key quotes:

• "There are plenty of influencer marketing myths that lead you to believe it’s impossible."
• "But with the right marketing strategy, and a disregard for influencer marketing myths, there’s great potential for success."
• "The best influencer marketing campaigns involve high-profile celebrities with millions of loyal fans, right? Success in marketing isn’t always about the size of the audience."
• "But if you think companies that make garden shovels or sell life insurance don’t need to apply, it’s time to rethink this one of the most common influencer marketing myths."
• "Finding an influencer who has the skill and style to showcase your brand in a realistic way means your influencer marketing campaign still has the potential to be hugely successful."
• "It’s possible to get a rough idea of how many people could potentially see your content by studying the size of the influencer’s audience across various social media platforms, bearing in mind that some influencers are more successful on some platforms than others."

Key quotes:

• "Their reservations come from the fact that traditional methods of marketing is still working."
• "Reach perhaps is the most used measure or metric when selecting an influencer for a brand, it may work for some but that is not always the case."
• "On the other hand if a brand has a specific target market and their goal is to create an impact in that market they would hire an influencer."
• "The goal of influence marketing is to build a community of people who genuinely love and enjoy your brand."
• "This is where influencer or micro influencer comes in, they help you reach people who will commit and engage with your brand."
• "Because of the increasing opportunities and growing interests presented by influencer marketing, small brands to corporation has employed it in their advertising and marketing strategies."

Key quotes:

• "You have to find the right influencer, approach your audience with content and a partnership that feels authentic and measuring the ROI."
• "In an age where consumers no longer trust traditional media or even content directly made by the brands themselves, numbers portray a telling story of where 49 percent of people are swayed on their buying decisions by an influencer."
• "In fact if the target demographic of your brand is among the under 18 crowd, YouTube creators and influencers become the primary way to reach your target audience."
• "An industry that has managed to use this aspect of influencer marketing into sizable returns is the beauty industry who have witnessed around 86 percent of their content being created by influencers on YouTube."
• "One of the most common myth about Influencer marketing is that celebrity endorsements are the only way to harness the power of an influencer and their audience."
• "Statistics show that the loyalty and engagement of micro influencers is almost double at 8 percent compared to that of 4 percent for people with over a million followers."

Key quotes:

• "Influencers are extremely important and have a tremendous impact on business in the United States as well as around the world."
• "Influencer marketing has become much more prevalent and popular over the last several years."
• "The fact is that influencers have achieved their status by gaining experience and knowledge in their particular niche."
• "Tweet This If any of the influencers whom you are following make promises that your logic tells you won’t happen (or can’t happen), you should listen to your gut."
• "It probably will not end up the way that the influencer tells you that it will."
• "Influencer marketing is definitely an approach to marketing that you should consider for your business."