Create an ecom funnel to help drive business growth

Key quotes:

• "There are a lot of people whom I have worked with that did know where to start in getting new customers."
• "A marketing funnel uses strategy, processes, web traffic, email automation, and content."
• "For example, the first step would be to drive people to a blog post and build awareness for your brand."
• "You then want to re-target your blog visitors to give you their email address to get a free eBook."
• "A marketing funnel is a visual representation of the steps to turn a website visitor into a customer."
• "You then want to have a call-to-action on the blog post to get their email address."

Key quotes:

• "By breaking down the funnel into different stages, you can learn the motivations of different prospects and figure out the right content strategies to influence better outcomes for your business."
• "1 TOFU (Top of the Funnel) At this stage, your goal is to generate enough qualified prospects for your sales pipeline."
• "2 MOFU (Middle of the Funnel) At the middle stage, your goal is to nurture your relationship with the prospect."
• "This comprises offering free helpful content, identifying and documenting the needs of your prospect, and finally presenting examples of your customer success stories, case studies, and testimonials."
• "The BIG idea is: A good sales funnel ensures that you offer the right content to the prospect at every stage to drive them down to the next stage of the funnel."
• "The buying process should recognize the need of the consumer, offer adequate information, options to choose from, address and evaluate the consumer questions, create an experience for the customer and ultimately, focus on converting the prospect to a buyer."

Key quotes:

• "It begins with making your target audience aware of your product (and educating them about the usefulness of your product, if needed), and the ultimate goal is to help them evolve into being delighted consumers of your business."
• "Videos are slightly time consuming as compared to any other form of content, but if you have read up my stories about the power YouTube has in driving traffic to your business, you would know why they can potentially offer great conversion rates."
• "Since, middle of the funnel is all about generating leads, and forging, nurturing and growing a relationship with your audience, the best type of content type here would be educational resources."
• "Now that you have facilitated your audience into getting aware about your brand, your product/services, and have built some sort of a rapport with them, now its time to put your effort to a test and present them an offer that eases them in transitioning into a paying customer."

Key quotes:

• "Lately, online marketing and sales funnels have been gaining a lot of traction among entrepreneurs, marketers and salespeople, and they should be — they work like magic."
• "I’m going to show you today why and how you can set up an online marketing funnel for your business."
• "Online sales funnels allow you drive traffic to your website where you can strategically capture leads through a squeeze page, generate sales, identify dream buyers and upsell your customers."
• "Then model — not copy — their funnel from the ads, landing pages, copy and offers because they have proven to work."
• "There are three core funnels that any business owner should use: a tripwire, webinar, or high-ticket funnel."
• "A tripwire funnel is a low-ticket offer, priced from free to $30, with the goal of building an email list and gaining customers quickly."

Transcript: Creating a sales funnel for your business hi guys it's some day hear from databse calm and in this video I'm speaking about creating a sales funnel for your particular business now I'm going to start off with actually explaining what a sales funnel is a sales funnel is the process that a company will lead a customer through and normally these funnels are designed to get the maximum amount of profits for the company so I'm actually going to show an example of Amazon's website and hopefully you can relate to this because Amazon is such a huge website you've probably bought products from Amazon before so as you can see I've actually typed iPad into the search bar here on Amazon and I've actually clicked on this particular iPad air and if I scroll down a little bit you will see where it says frequently bought together now this is a way of Amazon not just selling me the iPad but also trying to upsell me and trying to make more profits from me now you will also notice if you've bought from Amazon before if I add this particular iPad to my cart but I abandoned the... See more →

Key quotes:

• "The metrics on how many visits an individual makes before buying something online varies considerably based on both the reputation of the website (are you well known) and the type of product you offer."
• "The funnel illustrates how people find your business/website and their journey to becoming a customer."
• "In order to grow sales, your marketing plan needs to perpetually add individuals at each stage, as well as engage them at each stage to reduce the number who self-select out."
• "It is important to business growth to drive traffic to all stages, but it is important to know that an immediate, measurable return on investment is typically faster at the bottom of the funnel."
• "This is the stage where the consumer is deciding whether or not they want or need the type of products you offer."
• "Tactical goals here include driving traffic for those seeking to make a purchase, to maximize the conversion rate of your website, increase average order value (AOV) and to get those who leave prior to purchase to come back and complete their purchase."