Create hand lettering designs to improve your brand image

Key quotes:

• "One way to create a top-of-mind brand image is to use memorable and meaningful visual metaphors."
• "There are fun and creative ways you can use negative space — or the space between images — effectively."
• "Playing around with this can create unique, interesting effects you might not be able to achieve with simple images."
• "The GIF includes a simple rain animation that creates the image of a wine bottle, which is not only creative but subconsciously appeals to the viewer’s thirst."
• "For example, Boundary only has its name and a simple, brighter line curving through it, but it’s incredibly effective, as the line creates a “boundary” for the letters themselves."
• "Silhouettes are a simple way to create a logo; they keep things to a minimum, but are still able to provide a unique style."

Key quotes:

• "If anything, hand lettering artists who utilize this style need a heightened sense of hierarchy, color, and compositional balance."
• "This can be limiting, especially for new lettering artists who don’t fully understand how letterforms are constructed, so it’s tempting to ignore vector art as a viable method of hand lettering."
• "It’s true that some very talented designers are able to begin lettering directly in a digital environment, but most aspiring hand letterers will need to hone their skills via pen and page."
• "For the novice, there’s no better way to start, but for designers looking to add hand lettering to their list of services, a methodical approach will increase confidence and lead to more consistent results."
• "*Tools Used: iPad Pro, Apple Pencil, Procreate for iPad Hand-lettering research may start in a variety of places, but early on, try to avoid popular design platforms like Dribbble, Behance, Pinterest, or Instagram."

Key quotes:

• "You can create excellent exemplification, pictures, and other graphic content but if the typography of your design is not good on your products, it could easily turn off potential buyers of your products and services When we consider typography, it is not just about selecting and using a particular font, all typographic elements should also be arranged correctly in your design, the visual arrangement, the color contrast, the blank space, the fonts selected and size of the font."
• "A professional logo designer can help you to create appropriate typography which can help your brand in the promotion."
• "Typography represents the tone and values of your brand just like colour represents a feeling or visually represents a message for your customers."
• "If your serious about the branding of your company and the image its portraying visually to your brand’s audience then you really need to invest in a professional brand identity designer as a professional logo designer and hand lettering typeface designers do understand the need for the correct typography for your design."
• "It can be the picture that attracts the attention of users, but it is important to remember that fonts have both direct and indirect impact on people, so it should be appropriate in order to convey the real personality of a brand."

Key quotes:

• "Custom hand lettering took its place among other design directions a long time ago and it never gets old."
• "Each letter is drawn in an original way and together they form a unique composition."
• "Masters of lettering are not constrained by the certain style, so they can create something really special which isn’t similar to anything else."
• "Design with custom lettering can increase brand awareness and make sure people will be able to distinguish the company from the others."
• "In addition, beautiful original lettering can guarantee the pleasant first impression from the company."
• "People always appreciate things which go from hand craftsmanship, so handmade lettering will give clients strong associations with the trust and painstaking."