Digital analytics tools for your marketing dashboard

Transcript: Hello guys welcome to my youtube channel today i gonna be demonstrating a little dashboard that I created and I got the idea from these on final dashboard so this one is a little bit more dynamic in a little auto calculate so I wanted to implement or collect information from either Google Ads my social media and Google Analytics and implement in my dashboard but I wanted to see it not only in the monthly basis but in the yearly basis because the problem that I encounter is normally when you go to Google you know you can see the month but you don't see that you know you can go month after month but it really you don't see the whole year that I wanted to see so I give you an example so this is a dashboard for our Google search Network I move on network display we actually make this a little bit bigger alright so if you notice will be here in a Google search Network display we have informations like impression click-through rate cause conversions and so on and the same thing we have over here the one thing I liked over here is... See more →

Key quotes:

• "AgoraPulse is a great social analytics tool that helps you identify your best content and see what users need."
• "And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities."
• "Besides it being a social media automation tool, it also provides social media analytics so you can see which content performs best or worst and make smarter decisions."
• "use this tool to track conversations around their brands on social and make important marketing decisions."
• "This software is focused on helping B2B brands do social media analytics and management at scale."
• "Similar to many other social media analytics tools, Rival IQ helps you track your social media performance."

Key quotes:

• "Web analytics tools measure and track your overall website and mobile app performance over time, allowing for historical reporting and analysis."
• "Since Google Analytics integrates with many other analytics and marketing tools, you can import external data to get a holistic view of your digital ecosystem: PPC ad performance, SEO, shopping behavior, and more! 9."
• "HitWise Description HitWise is a competitive analytics tool that provides consumer insights, competitive data, and search behavior based on sampled data from ISPs."
• "Its expertise lies in competitive data as you can view target companies’ digital market share by visits, searchability, and paid advertising."
• "SEO tools provides search engine analytics behind paid advertising for all domains, but PPC platforms are needed to distribute your own campaigns."
• "Reporting tools allow you to review data in real-time after the dashboards are set up with different variations of collaboration features included."

Key quotes:

• "Microsoft Power BI a business intelligence analytics solution that provides nontechnical business owners with tools for analyzing, visualizing, aggregating, and sharing data."
• "For more information, visit their website https://www.logianalytics.com/ Exago is an award-winning tool that specializes in embedded BI and analytics for SaaS, allowing users to create and reports and interactive dashboards without help from IT."
• "Its full-featured BI solution integrates with a company’s web-based SaaS or on-premise application and allows non-technical users to create reports and dashboards on their own."
• "With its drag-and-drop interface, charts, widgets to create a customized dashboard, team members can share data and collaborate on tables and reports with simple access control for each user."
• "Its features include reports and dashboards, chart types, embedded analytics, self-service BI, drag-and-drop interface, scheduled data backup, multi-language support, layouts and themes, data imports, email schedules, and many more."
• "For better insights, visit their Website https://www.zoho.com/analytics/ Tableau is a BI software providing numerous data visualization and analysis tools."

Key quotes:

• "These 8 marketing analytics tools offer powerful data that can make a massive difference in your business, including analytics on your blog posts, social media, SEO, and website."
• "Google Analytics is a free tool from Google that provides insight and useful data on how users interact with your website."
• "Another free tool from Google, the Search Console marketing analytics tools allow you to see exactly how your website is performing."
• "With a variety of tools available, Sumo allows you to obtain real-time information about your site and web traffic and make data-backed decisions to improve both."
• "Most marketing analytics tools provide website metrics and data you can use in SEO efforts, but lack in terms of actionable insights that can be used to improve your site’s design."
• "You can search for traffic data about websites for free, but more in-depth insights will cost you."

Transcript: The ghosts small viscom digital marketing dashboard lets you manage many of your online marketing efforts right from your go small bhisma Moreira with a goal of simplifying your routines and saving you time in this tutorial we'll look at the widget options available for the dashboard and walk through an initial dashboard set up before you've added your first widget to the member dashboard you'll see a blank screen to add your first widget click add widget after clicking add widget you'll be taken to the widget categories menu which will show you all available widget options first we'll look at the available widgets then we'll set up our dashboard the Facebook widgets will allow you to monitor likes to your business Facebook page track likes clicks and total reach of your last five posts on this page the response rate to your last five posts is measured by comments and post to your facebook business page from your member dashboard please note that in order to use our Facebook widgets you will have to sync your dashboard with a personal account on which you are an administrator of a facebook business page if you do not currently have... See more →

Key quotes:

• "MixPanel’s main features are funnels, A/B testing of different variations of your mobile app and tracking their results, tracking individual users by their sessions and viewing trends of selected events, among others."
• "Heap analytics will automatically track any action taken by your website visitors and allows you to manually select the events you wish to analyze and preview in your dashboard."
• "KissMetrics also enables you to create A/B tests to see how changes you are making on your website or product can affect your results, and make sure you are choosing the right variations to help you reach your goals."
• "Piwik tracks your website visits and allows you to create customized reports that segments data by traffic source, user’s geo-location, browsers and operating systems, and most importantly how users engaged with your website."
• "A main feature of SEMrush is an analytics reports tool that displays data concerning the keywords your competitors are using in their AdWords campaigns, enabling you to learn more about their search engine traffic."

Transcript: Hello welcome to Excel and we are happy to introduce our digital marketing report on this dashboard we explore a digital marketing campaign of different media sources such as Facebook YouTube and Google this demo shows insights on the campaign efficiency this deeper understanding helps increase advertising revenue potential and optimizes marketing budgets this report examines 14 weeks of the campaign when the premiere goal is to achieve website registrations the advertising was placed on the biggest the most popular website in addition to commercial showing prime TV shows this campaign has used different kinds of atoms Iseman such as pop-ups videos banners and others on the source honorees page we can examine the efficiency for every media source for example YouTube registration rate by impressions is 1.53 percent and as per micro website which is a less popular than YouTube the registration rate is 3.4 percent another impressive insight is regarding the registration rate by session the registration percentage for ones who have seen the commercial and entered the web site for example men who press the link on the impression and enter the work website are more likely to register than women we can also see the efficiency... See more →