Do accounting firms need to maintain a blog in 2021?

Key quotes:

• "Thanks to their work, the content marketing industry is set to grow by a compound annual growth rate through 2021."
• "With millions of people relying on email for personal and business communication, it’s an easy, low-cost way to market your products."
• "Designers, as well as support staff like photographers and editors, often work in freelance arrangements."
• "Rather than build more call centers, companies will use technology to let contractors work remotely."
• "Lower costs, more accountability, and high demand is likely to make contracted call-center staff the norm from here on out."
• "Instead of working with companies that employ full-time movers, many are opting to hire independent contractors."

Key quotes:

• "There are many things you need to take care of when starting a blog such as content, SEO, monetization, marketing and so on."
• "There are many people who start a blog from free blogging platforms like BlogSpot and purchase a low priced custom domain thinking that they would make a lot of money from it."
• "Nowadays a lot of bloggers focus more on promoting their blogs on social media, newsletter, collaborate with other bloggers to drive traffic, however, many people forget about how effective email marketing can be for their website."
• "Although you do need to keep a small thing in mind that having a lot of images will also going to decrease the loading speed of your website."
• "I recommend you choose SEMrush as it can help you find the most profitable and the most competitive keywords to target in your space, provides link building opportunities, improve the SEO audit of your website and also help you generate SEO reports if you are working with clients and need to report back to them and a lot more features as well."

Key quotes:

• "This makes things difficult for accountants and accounting firms when it comes to effectively handling their customers."
• "However, with recent advancements and the right customer strategies, accounting firms can now grow their business and, at the same time, maintain productivity."
• "Communicating regularly with them enables you to understand their requirements and offer services accordingly."
• "Another way to ensure customer service is by providing timely responses."
• "You can use forms, personal meetings to understand their needs and then plan suitably."
• "Since most SMBs choose a CPA firm based on their expertise, helping them choose the optimum financial plans for their needs is the best way to validate your knowledge."

Transcript: Welcome to a sponsored webinar by practice ignition hosted by cpa australia your guide to implementing fixed fee in your accounting firm my name is melissa and i will be hosting this webinar and available for any troubleshooting questions you might have with your webex setup we have people joining us from all over the country for today's webinar i would like to take a moment to acknowledge the traditional owners from around australia and pay my respects to elders past present and emerging i extend this acknowledgement to all aboriginal and torres strait islander people who may be joining us today and now i would like to introduce you to today's chair kitty wooller who will facilitate this session teddy over to you thanks melissa hi everyone as long as you said my name is katie waller and i'm a head of public practice here at cca australia it's my pleasure today to welcome you to our webinar with our presenters is ethan cooney rebecca mahalik was the founding partner of active accounting and advisory a cloud-based accounting firm in sydney which focused on leveraging technology to support client growth and help solve their problems up just accounting and... See more →

Key quotes:

• "This included after-the-fact financial statement preparation; processing transactions, AP, AR, and bookkeeping, bill payments; ensuring payroll and tax compliance; reviewing financial performance and providing strategic input on improving the business."
• "How is Client Accounting Services (CAS) different? The main objective of CAS is to present your firm as more than just an accounting and taxation service provider."
• "A comprehensive CAS practice manages a wide spectrum of services necessary for running a business efficiently."
• "The approach to CAS should always be to maintain the optimum balance between client requirements and business growth."
• "This generates a large amount of data entry for low-paying product services."
• "Automation will also help you deliver profit and loss insights faster than ever before."