Does my law firm's website still need a blog in 2021?

Key quotes:

• "In a previous blog, we reported on the litigation for the Williams Olefins explosion from 2013."
• "As the factory sits on the Ascension-Iberville border, there has been litigation in both parishes."
• "Our firm is representing 4 injured workers in the Iberville suit, and our case is simple: we are going to prove that the fire (which killed 2 and injured 114) was caused by deliberate disregard by officials at Williams Company Inc., as well as factory managers."
• "Our firm was recently featured in The Advocate, an online publication devoted to litigation news."
• "Our firm used the term “shell game” to describe the passing of responsibility between officials for this incident."
• "Outside agencies in 2006 and 2010 warned factory officials of the risk the reboilers posed, but nothing was done to fix them."

Key quotes:

• "The website is filled with content generated over years and it’s lacking…well…purpose, focus and a voice."
• "If you’ve got a lot of posts that are about different parts of the same service, why not edit them for flow and clarity and put them together in an eBook? Now you’ve got a new, free product with little time and effort that readers can download."
• "If you’ve got a post called, ‘Changes to Planning Law in the UK’ nobody is going to read it."
• "When you read a piece of old content, can you see straight away what it’s about and understand its message at the end? If your content is dry, filled with jargon and written without the target audience in mind, nobody will read it."
• "Great content is one of the best ways to inspire the reader to do something further that you’ve directed them to."
• "Maybe it’s to click on another article that adds to the one they’ve just read."

Key quotes:

• "My freelance writing started with a tip-off from a friend about a copywriting agency."
• "If you get work through a copywriting agency, sure you might be writing across any industry and by all means keep doing that."
• "For most of my freelancing, I’ve had to go out and find the work."
• "LinkedIn is a great way to pitch to the right person and if you get it right, it’s a much more personal way to approach working together than a generic company email."
• "If you want to know how to write effective emails, check out this epic post."
• "If you’re brand new to freelance writing? Do some copywriting for your friends’ websites if they’re in a niche you want to work in."

Key quotes:

• "That’s why, in this post, we’ve gathered together the most critical eCommerce trends to expect in 2020."
• "This eCommerce trend is an older one, but expect it to be especially important this year."
• "Potential customers don’t want to have to navigate off Instagram to buy an item they saw there."
• "Naturally, the client wouldn’t be able to feel the item, but a well-developed app could let them see what it would look like, almost as if the customer was right there in a store."
• "You may also like: Brands and Instagram: What the Visual Platform Provides in Comparison to Other Social Media Platforms Ikea and Amazon have also used AR to allow clients to see what furniture will look like in their space."
• "If you sell drones, for example, why not create a VR experience for a consumer."

Key quotes:

• "However, these are just some of the shifts in the legal marketing landscape — and in the professional services marketing landscape, for that matter — that have changed the way we think, do business, and measure ROI."
• "Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business."
• "Even as our legal marketing agency, Furia Rubel, has reached its 15thyear in business, we are reengaging our clients, listening to their wants and needs, embracing their preferences, and refocusing how we deliver service, as it is a client’s perceived value of our services that matters most."
• "Here are four of my favorites, all of which present excellent opportunities for law firms to engage in inbound, lead generation marketing: 5 Actionable Takeaways for Law Firms from #LMASE17 While we have already shared Jennifer Simpson Carr’s guest post on our blog, it is worth recapping here."