Does your accounting firm's website need paid media in 2021?

Key quotes:

• "Ethical financial planners tend to get into the field because they want to help people."
• "You have to market yourself so that the people who really need your help know that you’re out there."
• "XY Planning Network recently ran a great blog post for those who don’t think they’re creative."
• "(Here’s one if you don’t feel like searching!) Unless you have a full-time marketing firm, it’s not a good use of resources to put yourself on all the social media platforms."
• "Include personal content so people on the receiving end really feel like they’re getting to know you."
• "As a content marketer for financial planning firms, I’ve noticed some common issues across the board."

Key quotes:

• "Thanks to their work, the content marketing industry is set to grow by a compound annual growth rate through 2021."
• "With millions of people relying on email for personal and business communication, it’s an easy, low-cost way to market your products."
• "Designers, as well as support staff like photographers and editors, often work in freelance arrangements."
• "Rather than build more call centers, companies will use technology to let contractors work remotely."
• "Lower costs, more accountability, and high demand is likely to make contracted call-center staff the norm from here on out."
• "Instead of working with companies that employ full-time movers, many are opting to hire independent contractors."

Key quotes:

• "If you listen to any Social Media Marketing Agency (SMMA) guru these days, they always recommend the same old niches: gyms, restaurants, dentists, and general real estate firms."
• "(There are various databases and services to get these kinds of lists made for you.) SMMA ain’t cheap so don’t waste your time going after companies that can’t afford this."
• "Once you target the right people (and you’d need to do some careful lead scoring in your funnel), getting just a few paying customers a month would make these clients happy."
• "These are businesses like cosmetic medical centers, high-end local hair salons, home maintenance services, etc."
• "They are motivated to master social media because lots of their target market are on places like Facebook."
• "For this niche, you can run pest control ads that target real estate investors and general home owners, 05."

Key quotes:

• "Reverse auctioning has been revolutionary within almost every industry; the legal profession is not immune to a similar change aimed at reducing costs and making services more accessible; thus widening of the net and capturing clients previously excluded due to financial constraints."
• "Traditional services, from TV to banking services are being offered online as providers seek to reduce costs and access bigger markets while consumers seek convenience, choice, and better prices."
• "Freegal would provide a catalyst to open up this market place by breaking down barriers to entry (allowing different groups of vendors to access different segments) and shifting the balance of bargaining power away from vendors and towards consumers by creating a competitive environment."
• "These are the segments that will benefit most from the dual price and quality focus of Freegal and who will be most attractive to the small firms as their jobs will be more lucrative than those from individuals."

Key quotes:

• "With impressive growth, high salaries, and ample opportunities in top sectors, earning a business degree is an excellent choice for your career."
• "Students with a business degree in marketing management need to understand their customers/clients better."
• "Respective graduates will find lucrative job opportunities in – The average salary for students having a business major or a bachelor’s degree in marketing management is $88,521-$92,312."
• "Plus, market researchers also forecast an impressive growth rate of 14.84% for 2020–21 in all its relevant jobs."
• "Accounting is one profession that will always present ample job opportunities for respective students, and doing a degree in accounting is trending among the aspirants."
• "MIS stands as another branch of best business degrees for candidates seeking for high-salary jobs."