Drafting the perfect email for your email marketing campaign

Key quotes:

• "Look — none of us want to feel like the target of another automated email campaign."
• "Automated email campaigns must be on the way out, right? If we know members of our target audience are checking their emails, why aren’t our campaigns doing the trick? Instead of modifying a past campaign, starting from scratch (I know, it’s more work), is probably in your best interest."
• "By split testing your email campaigns based on both messaging, images, and subject lines, you can start to watch patterns as they emerge."
• "If your lists, your purpose and your testing aren’t aligned, the best messages mean nothing."
• "Before a customer has a chance to interact with your content, he or she will need to actually see your email."
• "Subject line best practices include: Keep Your Messages Simple What a relief, right? To raise your chance of a conversion, think about: Know Your Email Campaign is Never Complete Even after you’ve written all the content, and done all the other steps above, you should never consider a campaign complete unless it’s done running."

Key quotes:

• "Certain enterprise level ESPs such as Adestra and PinPointe provide the heatmaps of your email campaigns to identify sections of interest for your customers."
• "Email marketers always try using a cryptic subject line to prompt subscribers to open their emails, but it rarely works as there will be many such emails."
• "A good subject line will explain what the subscriber can expect from the email."
• "While everyone personalizes their email copy by addressing the subscribers by their first name and creating specialized content for demographics, it is important to move the level of personalization forward."
• "While others may suggest adding appropriate alt-text to the images to maintain relevance (an important tip to follow nonetheless), go a step further by slicing your images in a specific way to look like a pixel-art with images disabled."
• "So, always send an alternative plain-text version of your emails along with your HTML emails for engaging a small yet important section of your mailing list."

Key quotes:

• "This approach to writing emails will set you up for a more personal (and higher-converting) experience, because each element moves the reader through a story and a purpose.” “The best marketing strategy ever: CARE.” — Gary Vaynerchuk Your Content should be helpful, educational, relevant and entertaining."
• "Earn = Educate + Entertain Steve Arnold, Founder & CEO of MarketHub shared his words with me: “If you want to improve the odds of getting your messages delivered to the primary inbox of your audience, make sure you’re only sending messages to people who are likely to engage with them."

Key quotes:

• "Reply is designed for sales teams and helps them to grow their pipeline by using our platform to double their number of conversations with right-fit accounts and contacts by automating sales communications with existing and prospective clients while keeping them warm and personal."
• "I’ll keep this short to make the 26 seconds it takes to read this(yes, I timed it.) Reply helps other companies like FreshWorks, WeWork, 99tests, Dribbble, Hubdoc with new business development and allows them to send cold emails that feel warm, whether it’s inbound, outbound, a trial or an existing customer — we put their outreach on autopilot while keeping communication personal."
• "Subject: Help for {Standardized Job Title} Hi {FirstName} William from Reply.io here — an outreach and sales acceleration platform for sales teams."
• "While we have already helped companies in {Industry} industry automate communications with existing or potential clients and put email outreach on autopilot, you, as {Standardized Job Title}, might be interested in the features which Reply has: 1."

Key quotes:

• "Since you clicked on this article, you have probably decided to try out your luck with email marketing."
• "Get your creative juices flowing, read our suggestions and start creating your first email or newsletter draft."
• "The point of newsletters and every email marketing campaign is to build lasting relationships."
• "Email marketing offers a space for experimenting, so use that opportunity to find the voice you are most comfortable with."
• "If you do try to obviously lure people to buy what you are offering, chances that your email will end up deleted are through the roof."
• "Simply offer them on your website’s landing page with an explanation that in order to receive the free e-book, all they have to do is enter their email address and check the box which stands for their agreement to receiving your newsletters in the future."