Email marketing facts that will help you perform in 2020

Key quotes:

• "What’s more, a website makes it easier to personalize the experience of your visitors and ensure that they’re seeing information that’s the most relevant to them, depending on where they are in the buyer’s journey."
• "What’s more, as you create valuable and engaging content that’s relevant to your prospects, you will over time develop a valuable knowledge base that will get linked to by relevant websites and help you new segments of your audience."
• "Your conversion rate tells you how many of your visitors are performing an action such as filling out a form, or making a purchase.Here’s the formula to measure conversion rate: Conversion Rate = Total Number of Sales/ Number of unique visitors *100 For B2B marketers, here are the most relevant conversion rates: If you need to work on increasing your website’s conversion rate, check out this article by MixBloom."
• "And that’s great news for your company as well — video content can be incredibly effective when you need to provide your customers with an explanation or a demo for your product."

Key quotes:

• "This approach to writing emails will set you up for a more personal (and higher-converting) experience, because each element moves the reader through a story and a purpose.” “The best marketing strategy ever: CARE.” — Gary Vaynerchuk Your Content should be helpful, educational, relevant and entertaining."
• "Earn = Educate + Entertain Steve Arnold, Founder & CEO of MarketHub shared his words with me: “If you want to improve the odds of getting your messages delivered to the primary inbox of your audience, make sure you’re only sending messages to people who are likely to engage with them."

Key quotes:

• "It is essential to be aware of the marketing tips that can attract potential customers and save on time and resources."
• "Inbound marketing is one such method of attracting customers by creating value-added content and encouraging personalized experiences."
• "In this article, we have included some of the best inbound marketing tips that will help you in increasing the customer base and grow your business."
• "Different types of content that can help in delivering value to the customers are as follows: Technical SEO is considered as one of the most essential segments of the inbound marketing strategy."
• "Investment in technical SEO can help in improving user experience as it ensures that the website is working spotlessly."
• "This will help in motivating more people to spend time on your website and go through the content."

Key quotes:

• "Numbers speak louder than words, and email marketing stats speak even louder."
• "That’s why we at Snov.io have collected the most useful and striking email marketing statistics you should know about in 2020."
• "The stats below prove it: When it comes to converting, one needs to know the best time to send email."
• "And email marketing statistics have a thing or two to say about the perfect email frequency and sending time."
• "If you didn’t use email marketing automation in 2019, do yourself a favor and listen to these email marketing statistics in 2020."
• "Writing a perfect email, subject line, and sign-off is what will define whether the recipient converts."

Key quotes:

• "Just follow the tips listed here for email marketing best practices."
• "Let’s have a look at some of the other eCommerce email marketing best practices 2019 that are absolutely necessary to run your business."
• "Although this attempt might not work in the first go, it is generally considered a good business practice to send personalized welcome emails to new customers."
• "Factors such as content, images, subscriber lists and frequency of sending emails all impact the deliverability of your campaign."
• "According to various studies online, more than 35 per cent of subscribers decide to open an email based on the subject line."
• "What are the email marketing best practices with respect to subject line? Look at the following subject line examples from eCommerce stores that resulted in the emails getting opened: Estée Lauder: “Rikke! So you will have to look for punch lines and sentences that will prompt subscribers to actually open and read your emails."

Transcript: Hey guys Spencer from bill the preneur here and in this video we're going to be looking at the email marketing strategies that I'm using in my business to consistently drive open rates over 20% make more sales and keep my subscribers happy through the process all right we are back please note that this is part of a series of videos about email marketing and so if you're looking to up your email marketing game and prove your open rates and anything like that click subscribe and click the bell so you can get notified as each of these videos comes out alright let's dive into strategy number one and strategy number one is is basically to know that traditional sales emails are dying ok so we've all seen these brand emails that people send that are that are really really beautiful and we kind of sometimes want to send ones that look like this right they have you can see on the screen here it's got lots of images and buttons and it looks like a really classy webpage and I just looks good right and so it makes us want to send something like that the problem... See more →

Transcript: Hey John Christina here internet entrepreneur and marketer and I'm gonna be going over in this video email marketing and what the best things to do in 2020 are going to be for your business or whether you're working as an agency whatever you're trying to do email marketing wise and I have six powerful tips right here that will help you supercharge your email marketing for 2020 now as you know email marketing is one of the highest ROI forms of marketing one dollar in equals forty four dollars out so it is one of the highest biggest profit centers and the more you leverage it to make more money for your business the more successful your business will be now I'll be going over these six tips as well as three bonus tips that are kind of cutting and have allowed me to get an even bigger competitive edge over the people in my space so stay tuned let's check it out we're gonna go over some hot stuff right here so it's getting increasingly competitive to get into the inbox now that you have all these different tabs and Gmail the promotions the primary social etc and... See more →

Transcript: (instrumental pop music) - So here's the thing, emailmarketing can be complex. Are you trying to achievea measurable return on your email marketing investment? Maybe you're trying to grow or retain your email subscribers and stay compliant with allthese new email regulations. Hey, everyone, my name is Shauna Carroll, and I'm a principal channelconsultant working at HubSpot. Working with marketingagencies and direct clients, trust me, I've seen a lot, and I'm here to give you tolowdown on email marketing. I'm going to share with you solutions to common challenges marketers face, so you can start reachingyour audience effectively and crush your businessgoals through email. And I'm going to do soby getting some ideas from HubSpot Academy's EmailMarketing Certification, which, by the way, is free. Now, I see this a lot. Some of the common challengeswhen it comes to email are things like making sure you're hitting your email open rates,click-through rates, email deliverabilityand staying compliant. It all comes down to having a sharp and integrated email marketing strategy. No matter the size of yourcompany or marketing team, you need to have a clearlydefined strategy in place to be able to reach your goals. Experts agree that inorder to build an... See more →