Email marketing vs. cold calling: Comparing conversion rates

Key quotes:

• "It does mean that if there’s a way that you can automate your voicemail messages, it’s to your advantage to do so."
• "This is because many people don’t know how to send an effective cold email."
• "On top of that, many people don’t know how to craft a convincing subject line, which could be considered the most important part of the email."
• "It’s important to note that email can also eat up a huge chunk of your time if you’re not doing it right."
• "Make the most out of the time you’re spending sending emails, by using templates and personalized messages."
• "Be sure to have an email address that’s professional and lets people know that they are safe to open the message."

Key quotes:

• "Many marketers call cold calling as one of the best practices for sales productivity."
• "Let’s look at the difference between cold calling and cold emailing, and try to answer the question of which of them is more effective."
• "It looks like there is no chance for sales people to get through and suggest their product or services."
• "Cold calling is a phone call or personal visit from a business to a potential customer without being sure that this particular customer is interested in buying products or services offered by the business."
• "The specialist should be trained and confident, the proper prospect should be contacted, timing should be right, and of course, the product should be interesting to the prospect."
• "Cold emails are often considered to be a better way of reaching modern business people who are constantly busy and unable (or unwilling) to pick up the phone."

Key quotes:

• "You need to be respectful of the prospect’s busy schedules (even if you think they’re not) and be mindful that writing a good cold email is not just an email but it’s your first impression."
• "Like we mentioned earlier writing a great cold email is a craft and this craft is dependent on numerous factors: Plain text emails are the equivalent of sending a letter by post or from a fax machine."
• "If you’re sending out mass emails its best to do an A/B test of the email subject line sto see which ones are working better and bringing out better email open rates."
• "Here’s a good guideline to go by when it comes to planning the amount of time to spend on the key components of cold emails."
• "Here are some best practices to follow when it comes to code emailing: The 1st email: If you’re sending out a very first email to a prospect, most likely the person is at the top of the funnel."

Key quotes:

• "When it comes to cold emailing, people tolerate it more since it’s less intrusive."
• "A huge advantage of cold calling is that it’s the fastest way to reach someone and get a response immediately."
• "In contrast, with cold emailing it’s very easy to scale up due to its time efficiency and possible optimization."
• "Stage of business development and goalsWhen you just start your business and you need to validate your solution asap, it’s okay to call 100 people in order to arrange 5–10 customer interviews (assuming you have an experienced sales person to do that)."
• "Business model, price range, costs per leadFollowing the idea expressed by Peter Thiel in his “Zero to One: Notes on Startups, or How to Build the Future” — more complicated, niche, high cost solutions need more complex sales approach and more careful attention from salespeople (high touch)."
• "Lower touch tactic like cold emailing can be as effective but much cheaper way to sell (see the picture below)."

Key quotes:

• "Emailing is an inherently more convenient way to contact people, but it’s by no means the perfect vehicle for cold contacting."
• "When it comes to email and phone calls, it’s not an either/or."
• "With cadence and sequencing tools, sales reps can scale and automate certain elements, increasing the volume of outgoing cold emails."
• "Emailing without cold calling is 98% less effective than following up an email with a call according to a study earlier this year."
• "As you can see, cold calling can be a very effective sales tactic in your sales planning if it’s done properly."
• "However, the frequency, method of contact (phone and email), and time of contact should always be structured and consistent."