Email marketing vs. cold calling for architecture firms

Key quotes:

• "Whilst working with building product companies on a daily basis, we get to learn about and discuss the common challenges they face when it comes to marketing and selling to architects and into the specification market."
• "After doing some research, there seems to be two main issues at play: We surveyed almost 800 architects and specifiers and asked them: How regularly do you receive unsolicited calls or emails from building product companies? That’s almost two-thirds of architects and specifiers, getting numerous cold calls and emails from product sales reps, on at least a weekly basis."
• "The big cause of this, as we see it, is that building product companies generally all use the same approaches to reach the specification market — and alongside trade shows, direct, cold sales and marketing is one of the most overused."
• "We even see building product companies switch from one project data provider to another, after a year or two of frustration and poor results, in the hope that something will change."

Key quotes:

• "With a dozen other things that take precedent, like working on projects and trying to meet deadlines, talking with prospects, drafting proposals, pleasing clients, administration and invoicing, marketing often falls into the afterthought category."
• "When we talk about inbound and outbound marketing, we are talking about 2 different ways to get in contact with possible new clients, and hopefully, get them closer to working with you."
• "Examples include: And while for some companies, this can be effective, generally you need a large budget and lot of time for this method-which are both things most small to medium-sized contracting and architecture firms do not have in spades."
• "Read this: How content marketing can help you get new clients Spend more time on the kind of customer service that will turn your clients into return customers who will recommend you-both to their friends and colleagues and online."
• "They both use inbound marketing techniques to gain new leads, helping them become some of the top small to medium sized firms in Chicago and New York City."

Key quotes:

• "Every time a prospect replies to your outreach email, the smart sales tool will send out a notification to every team member who is involved in handling that particular prospect."
• "This sales tool enables users to automate their mailing process keeping the requirement of communicating with multiple potential prospects."
• "This smart sales tool automates manual tasks and provides you with more time for focusing your resources on making successful sales."
• "With greater voice quality with six global data centers and Global Low Latency architecture, Talkdesk enables your sales team to stay connected with the sales tools they use daily for their sales activities while maintaining global visibility of your business."
• "This sales tool allows B2B and B2C sales professionals to With a sales automation module, Base CRM offers options for integrated channel management and web self-service capabilities."
• "The key features that Salesmate CRM has to offer to the business communities are Salesmate’s contact management feature allows its users to import contacts from Google, mobile and Excel files with no duplication."

Key quotes:

• "Yet, it is a fact that cold calling remains one of the most effective ways of gaining customers for your business — which is why we have compiled this list of 20 cold calling tips that will help you deliver more value and connect better with your prospects in the first go."
• "A good idea is to use the best times in the day (which have higher prospect connect ratios) for cold calling, while reserving the remaining hours for peripheral activities."
• "Of course, there’s no guaranteed formula to calculate a golden hour when all your prospects will answer, but research indicates Tuesday, Wednesday, and Thursday to be the best days for cold calling."
• "Use Sales Dialer to Increase Your Productivity Sales personnel spend a significant amount of time in cold calling each day."
• "That’s precisely why it is imperative to prepare a compelling cold calling script, before picking up the phone, to objectively list your value-proposition and also prepare answers to common objections and questions that may come up during a call."

Key quotes:

• "In this blog post, I want to break it all down and give you the pros and cons of both cold calling and cold emailing so that you can decide which one is best for you and which one will help you scale your business."
• "I have started thinking that, perhaps, people who totally cast out the idea of cold calling are those marketing professionals who simply don’t know how to act upon people with their word of the mouth whereas they’re good at writing and know how to influence their customers with a skillful play of words."
• "In truth, a good thing about cold calling is that you can adjust things quickly without spending too much time on writing cold emails."
• "If you get an effective cold emailing strategy, it will you won’t need to spend more than an hour a week in order to get good."
• "Now, if you’re trying to grow your business and looking for the means of making it go, you’ll benefit from cold emailing less than cold calls."