Email marketing vs. cold calling for commercial real estate

Key quotes:

• "Identifying hot tenant leads in commercial real estate can be tricky."
• "To save you time and effort, here’s a foolproof step-by-step to be sure your tenant leads are actually looking for commercial real estate before you ever call them."
• "You might literally sit down and make a list as to what you’re looking for in a prospect, or you might keep a few key qualifications in the back of your mind whenever you’re dealing with a new lead."
• "At the end of the day, no matter what method you’ve used, you’ll be able to understand a qualified lead, and in turn, identify a hot tenant lead when you come across one."
• "While you’re sending emails and making phone calls, it is important to keep in mind that following up is key and sometimes a prospect might need a nudge to remember that you’re there."
• "If you’ve gone through all the steps and you’re still not making any headway or getting the results you’re looking for, it might be time to refine the process a little."

Transcript: Hello sales team who sales leaders Andrew Bermudez with big CJ I welcome to another great episode of cold calling techniques that really work today we're going to be talking about email open rates and this has to do with sales emails not your emails from a Constant Contact or an email marking that's for marketing to draw leads over time these are the types of emails that you send a specific prospect you want to do business with and you try to get them to respond to see if you can generate a sales opportunity so the one thing that most people are always concerned about is hey I want to need the tool to measure if someone's opening my email so I can call them etc etc etc seems to be a lot confusion as to if the open matters somebody opening my email mean that they're interested in email or what's just the subject line something that's bad interested in actually opening and reading the content maybe they don't even read the content what have you send an email with something that says you just want a million dollars for free and they open and they see... See more →

Transcript: Hi, everyone, it's Robert Newman and todayI'm gonna talk to you about real estate prospecting. Okay and I promise you ifyou followed my other videos I hope you're as excited as I am. It's thestart of the year I usually never fail to bring the goods to my video and Ihave every intention of doing 10 times the job that of anything that you canfind out there I've got some secret tips coming up. I've got some I'm gonna focusmostly on digital but I'm going to talk about traditional real estateprospecting as well. Before we get into all of that, beforeyou forget do yourself a favor, do me a favor andmash that subscribe button. Now if you like for this video I don't earn unless Igive you some kind of valuable information that you didn't havepreviously that you think it's going to help your real estate business and if Ido do that what I'm asking from you is please leaveme a comment, like the video. These take a lot of time to produce and most of thetime I'm truly doing it just to try to be of service to residential real estateagents and brokers. And so if I hit that... See more →

Key quotes:

• "We’ve distilled the top sales techniques into a single list with the goal of making 2018 more successful for your business."
• "With sales techniques covering commercial real estate efficiency and strategy, this short list can guide you to prosperity in your business."
• "Quantifying your commercial real estate goals is an extremely powerful sales technique for achieving success because it allows you to reverse engineer your path to reaching your goals."
• "Or you can follow this top sales technique to get more people on the phone to find your next deal."
• "A study by Lead Response Management found that Wednesday and Thursday are the best days to cold call a prospect."
• "So, be sure to call your commercial real estate prospects on Wednesday and Thursday."

Key quotes:

• "Try it for FREE: http://bit.ly/OneBookIn2Hours Big Idea #1: Your Pipeline is Your Lifeline."
• "Jeb talks about filling your pipeline with good, quality prospects, and your follow up calls should be focused on gathering more information on your prospect and moving them through your sales pipeline."
• "Making phone calls gives you an edge because most people reach out via email."
• "This is pretty basic and all sales people know this, but sometimes I think we need to be reminded and it’s good to have something like the “Three B’s” to remind us what to focus on before a sales call."
• "Big Idea #4: Using a “Bridge” and the Word “Because” People are more likely to comply with your requests if you give them a reason."
• "Jeb is a really great old school sales guy with a lot of good advice, but he doesn’t understand social selling at all."

Key quotes:

• "Here’s an example: Subject: Goodbye from PurpleGecko I was really looking forward to explore an opportunity for PurpleGecko to help XYZ Cop increase the quality of inbound leads, but I haven’t heard a response to my emails and phone calls."
• "You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honouring an opt-out request."
• "Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list."

Key quotes:

• "Finding hot sales leads looking for commercial real estate can be a hard task for any salesperson."
• "Another way to find hot sales leads looking for commercial real estate is by looking in your own email list."
• "You may already be emailing your list or commercial real estate tenants and building owners regularly with useful information and content."
• "But you can’t be sure who is actively looking to use your commercial real estate services because they don’t email you back."
• "With this information, you will be able to narrow down your subscribers who are actively seeking the information about your commercial real estate services, which then translates to hot sales leads for CRE."
• "Step 1: Select the list of subscribers you’d like to work with, then click Create A Segment."