Email marketing vs. cold calling for investment firms

Key quotes:

• "For a more detailed search, you look for the following data: ● funds raised (how many and how recently) ● tools used ● increase in employees ● type of hired employees ● open vacancies ● code the product is based on ● LinkedIn Navigator."
• "Although the open rate of your emails will largely depend on your targeting and the quality of your database, with a good subject line you can count on 50–80% Open Rate."
• "Sure, these subject lines increase the chances of your emails being opened but don’t expect a positive response."
• "Here is a viable option: “We help small law firms in Oregon who had 3.0 Google Quality Scoring and below to boost their clientship by increasing rating and getting more local exposure."
• "In 90% of cases, your average prospects are not interested in reading paragraphs of texts that don’t include any information that is relevant to their business, right here, right now."
• "Yes, it may look a bit cheesy, but it gives plenty of space for adjustments as long as you use the word “interested” and don’t pressure your prospects with a specific date and time."

Key quotes:

• "However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment."
• "For more information about this, read the Information Commissioner published guidelines on cold B2B marketing outreach or for something shorter, my recent article: Why GDPR Doesn’t Mean We Are Going To Stop Contacting Businesses Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns."
• "Building the lists ourselves with target criteria in mind means we can ensure the adequacy and relevance of the data collected, and that we can keep detailed records of our lead generation process."
• "Read more about Taskeater’s preparations for the GDPR: How Taskeater is Preparing For GDPR With effective targeting your reasons for contacting a prospect should be self-evident, but always follow through in your email copy and explain exactly why your offering is relevant and why you are reaching out."

Key quotes:

• "Here’s an example: Subject: Goodbye from PurpleGecko I was really looking forward to explore an opportunity for PurpleGecko to help XYZ Cop increase the quality of inbound leads, but I haven’t heard a response to my emails and phone calls."
• "You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honouring an opt-out request."
• "Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list."

Key quotes:

• "In this blog post, I want to break it all down and give you the pros and cons of both cold calling and cold emailing so that you can decide which one is best for you and which one will help you scale your business."
• "I have started thinking that, perhaps, people who totally cast out the idea of cold calling are those marketing professionals who simply don’t know how to act upon people with their word of the mouth whereas they’re good at writing and know how to influence their customers with a skillful play of words."
• "In truth, a good thing about cold calling is that you can adjust things quickly without spending too much time on writing cold emails."
• "If you get an effective cold emailing strategy, it will you won’t need to spend more than an hour a week in order to get good."
• "Now, if you’re trying to grow your business and looking for the means of making it go, you’ll benefit from cold emailing less than cold calls."

Key quotes:

• "It does mean that if there’s a way that you can automate your voicemail messages, it’s to your advantage to do so."
• "This is because many people don’t know how to send an effective cold email."
• "On top of that, many people don’t know how to craft a convincing subject line, which could be considered the most important part of the email."
• "It’s important to note that email can also eat up a huge chunk of your time if you’re not doing it right."
• "Make the most out of the time you’re spending sending emails, by using templates and personalized messages."
• "Be sure to have an email address that’s professional and lets people know that they are safe to open the message."