Essential SEO secrets accounting firms need to know in 2021

Transcript: So hey everyone and welcome to so what the marketing analytics and insights live show from trust insights i'm katie robert joined by john wall and chris penn this week we are talking about some more advanced seo techniques that you probably want to use in whatever you're doing now or if you're starting your 2021 planning which i know a lot of marketers are um this is going to be some really good tips for you so today we're talking about core web vitals which when christopher said that i said i don't know what that is so this is gonna be a great episode uh so hopefully you guys will get something out of it uh so chris john i turn it over to you gentlemen all right folks a reminder if you are watching this on facebook you need to authenticate with streamyard.com facebook so we can see your comments otherwise we see nothing let's talk about core web vitals this is something that uh if you're unfamiliar was introduced by google in search console the piece of software that you everyone should be using to track how google sees your website if you're unfamiliar with search... See more →

Transcript: Let's go ahead and get started welcome to rank number one in 2021 one of the biggest initiatives of many marketers out there seo more important than ever before major major channel for driving traffic online and we are so excited to have you here with us today and to get into this amazing content that we have we've got content on content we've got content on vert we've got content on the perfect seo program we've got content on the most specific linking strategies that you can do so that you can have the right strategy and make sure that you get the most links and really kind of approach it the right way so there's there's a ton of stuff in here it gets it's technical it's content it's links it's all the really important stuff that we want to see inside of an seo program so we're very excited to have you here and let's go ahead and dive into it first thing i'd like to go ahead and introduce our speakers today alan busch would you like to say hello all right there we go thank you i'm alan bush i'm the vp of strategy here... See more →

Key quotes:

• "👉👉Just take a look here SEMrush works by giving you a lot of information, which you can use to either: For example, SEMrush can give you keyword suggestions (based on phrases you enter) that can be used as the basis for writing blog posts that are likely to perform well in search results."
• "Rank tracking is the process of monitoring how your website performs in search engines for a particular keyword over time."
• "You can also enter competitor website data into SEMrush’s position tracker tool, which allows you to compare (again, over time) how your site is performing for chosen keywords against those of your competitors."
• "As mentioned above, link building — the process of getting other sites linking to yours — is absolutely vital to the success of any SEO project, because search engines typically reward sites with more links pointing to them with higher positions in search results (so long as the links in question are located on high-quality, relevant websites)."

Key quotes:

• "There were modern trends in Digital Marketing all through the year that overwhelmed the industry."
• "Marketers can presently select from a bewildering cluster of alternatives to put through to modern audiences, promote their products, or construct brand loyalty."
• "The fundamental point of Conversational Marketing is to utilize client data and feedback to drive changes, increment engagement, and grow loyalty."
• "Businesses are getting to utilize AI more in their Digital Marketing Techniques 2020."
• "The recent overviews say that Chatbots are progressing to serve 85% of clients in 2020 Email marketing has been doing ponders for a long time, and it has, however, once more spared its put within the Digital Marketing Trends 2020."
• "Content marketing isn’t constrained to fair its shares on social media."

Transcript: Ever wondered which seo tool is best well in this video i'm going to share some of the free seo tools that we use here at exposure ninja and also do a bit of a shootout to see which of these seo tools has the best data enjoy seo tools let's be having you so seo tools are really useful whilst no seo tool is ever going to do your work for you there are some really important tools to have in your toolbox as a digital marketer which can help you get more data that you might not otherwise see and also do a lot of competitor snooping things like identifying which pages on your website are broken but also having a look at what your competitors are doing how they're building links what sort of content is performing best for them so whether you're analyzing your own website to see what sort of errors might be holding your ranking back or whether you're doing a little bit of competitor snooping and identifying what their link strategy is or how they're using content to generate traffic some of the tools that we're going to be looking at today can... See more →

Key quotes:

• "The existence of a stable consumer base in some countries means that buyers are prepared to do a great deal of shopping online and it’s also a great opportunity for e-commerce businesses."
• "Also, there are some other delivery options that couldn’t be ignored by online stores: Recommended For You: 13 FREE Domain Hosting Providers and Many More It is important to offer guarantees to the customers: how will you recover your money, who will take care of the recovery of the item, will e-commerce business compensate you in any way? Machine learning can improve e-commerce search results every time a customer shops on the website, taking into account personal preferences and purchase history."
• "Most e-commerce businesses start their stores with one sales channel, setting up an online shop through a website or marketplace."
• "Here is some noteworthy statistics to pay attention at: People still prefer reading a physical book than having it read on Kindle, iPod, or iPad."

Key quotes:

• "VidIQ and TubeBuddy are two of the most beneficial tools for boosting your YouTube SEO, enabling you to add data to your YouTube content that may ensure it is easier for you to take care of your SEO and help to grow your YouTube channel."
• "Nonetheless, I do think TubeBuddy wins when it comes to upload tools and checklist, plus bulk video editing tools, especially at the free level, but It’s worth looking at each platform’s features in more detail to help you understand how each one can work for you."
• "The VidIQ vision incorporates fabulously with YouTube, helping you in different capacities like planned video transfer, YouTube SEO, Twitter and Facebook commitment engagement analytics and insights, comment moderation or bulk description editing."
• "Like TubeBuddy a great deal of VidIQ highlights are free so you can step it for a test drive before committing financially to it’s premium features."
• "VidIQ premium channel management services show channel audit data, YouTube analytics, support and account strategies to ensure that your content strategy is fitting to your subscribers."

Key quotes:

• "The recent trends and statistics show that SEO(search engine optimization) and UX( user experience) is an effective method for increasing the lead and revenue of your business by driving organic traffic to your website."
• "To make your website appear in the top five results of the first page for a particular keyword, you really need to have a fully optimized website which offers a great user experience."
• "As the expectations of customers as well as search engines about a website increased a lot over time, user experience has become an integral part of SEO as well."
• "Help you gain search engine attention — Search engines prefer to rank websites that provide their customers with quality content and offer them an excellent user experience as well."
• "A few years back, the entire idea of SEO was to increase the keyword density of a page to make the search engine believe that the website has something to offer to its users."

Transcript: Okay welcome back seo pros today we are doing something kind of special we're doing the local seo guide that i made for 2021 every year i make a new complete guide for local going over kind of the new stuff that i found some of the uh things that you're going to want to do that i've been finding with clients and with my own sites uh as you know i started out or maybe some of you know some some of you don't i started out doing local and i've been able to rank for a bunch of different stuff and i'm going to show you actually what i've been able to rank for but before we get into this guide i want to mention that we do have classes starting you can check out the the classes in the link in the description basically the classes are live local classes zoom trainings that you can join enrollment will close in a few days so if you're watching this later i'm not sure if it's still going to be open but definitely go check it out anyways today you are going to learn how to become one with... See more →