Everything you need to know about creating pinned tweets

Key quotes:

• "For the most part, people reserve that spot for their most viral tweets or maybe a tweet that contains something important to them."
• "The problem with pinned tweets is that you can have only one at a time."
• "Pinned tweets can be important because it’s one of the first things people see when they visit your profile."
• "A common refrain on Twitter is, “How can I pin someone else’s tweet?” What if you could pin multiple tweets of your own and others’ that you find? That’s where another tool of twitter, Moments comes in."
• "Swiping from my timeline to my mentions on the Twitter app now took two! I won’t get into too much detail about creating a Moment, but Twitter has made it really slick now to find tweets and add them to a moment."
• "Here are the quick steps to accomplishing all this: Now, it will show up as a tweet on your timeline, but that’s what we want."

Key quotes:

• "Before we go into discussing tricks and tips that drive a higher reach and engagement for our tweets, let’s first understand how the Twitter algorithm works."
• "Now that you know how the Twitter algorithm works, let’s start playing by the rules to increase your reach and engagement! Regularly connect and engage with new accounts 👨‍👩‍👧‍👦 If your Tweet receives high interactions, it’ll be ranked at the top of your followers timeline and chances are it’ll be shown to the users who don’t follow you! I have put together my research over the years (& tweets) to bring you this 👇 As a marketer, here are some things you should definitely be doing if you’re on Twitter to increase your reach and better your engagement."
• "Grow your followers Why — If you tweet when your audience is most active on Twitter, you’re more likely to drive engagement on that tweet."

Key quotes:

• "There are three main strategies to use on Twitter — Black Hat, White Hat, and Grey Hat."
• "Imagine there are three witches (Black Hat, White Hat, and Grey Hat) and each of them uses Twitter in a different way."
• "Black Hat uses her powers for evil, White Hat uses her powers for good, and Grey Hat falls somewhere in between."
• "For example: White Hat is the good stuff that everybody should do."
• "For example: Grey Hat is the murkier strategic stuff that falls somewhere in between Black Hat and White Hat."
• "You might dislike these strategies but they’re essential if you’re serious about building a following and using Twitter as a platform."

Key quotes:

• "If you are a business owner, a marketer, or you simply want to use social media for promotional purposes such as building a brand, Twitter is one of your best options."
• "Anyone can use Twitter in order to gather followers and read yours or someone else’s tweets."
• "If you want to use the Twitter account for business purposes, then the most important thing is to use the original name of your company."
• "The Internet is now the fastest way to get information, so if you use Twitter for spreading the word about your business, be sure to emphasize your location."
• "Twitter is a social network that counts more than 300 million users, who are willing to share billions of tweets every day about different trends that rule the world."
• "In this way, you increase the chances of your content being shared by these people and reaching even more Twitter users."

Transcript: Hello everybody my name is Anne Lamont I am the author of Twitter in 30 minutes available from in 30 minutes calm today I'm going to be talking about your Twitter profile and how to pin a tweet to the top of the profile and here's what I'm talking about this is my business Twitter account for in 30 minutes guides and if you go to the profile and scroll down you'll see that there's all kinds of tweets here and retweets this I've retweeted somebody else's stuff but at the very top you'll see that there's a tweet it says pinned tweet in 30 minutes guys it's a promotion for a new book that we have out but this tweet will always show up at the top of my profile when other people visit it even if the tweet is very old and you meet and you may have seen this in the past like you'll come to somebody's profile and it will show a tweet that's like a year or two old and that's okay maybe you want to highlight that tweet because it's important to you or you're trying to promote something and this is how you... See more →

Transcript: Hello everyone this is Ian Lamont the author of Twitter in 30 minutes available from in 30 minutes calm today I'm gonna be talking about how to make a Twitter thread and this is what I'm talking about this is my own Twitter account and you can see a couple days ago I made this threaded list of tweets and these tweets are all connected together they have numbers in front of them and they appear as like kind of a unified whole and if actually if somebody clicked on one of the tweets they could they could they would be taken to this the thread view and actually see the other tweets that are part of the content that part of the discussion here and the reason why people do do threaded tweets like this is because basically it lets them tweet more than 280 characters at a time because as you may know there's a limit of 280 characters for a single tweet but if you do this threaded approach you could actually tell like a little story and I've seen some threaded threaded tweets that are like twenty or even thirty tweets long so it can be... See more →

Key quotes:

• "Well, I’ve had 5 years and thousands of hours of experience in analyzing social platforms, including Twitter, and here I’m going to share with you some of the knowledge I’ve obtained from that experience, along with some practical tips to make your efforts on the world’s noisiest social network a lot more fulfilling."
• "Consider supporting our work on Patreon: https://www.patreon.com/strategicsocialnetworking Your Content and Posting Strategy Matters: Someone recently asked me, “How come I don’t have the photos and videos box on my profile like others do?” The answer is simple, the photos and videos box will only show up if you’re posting images."
• "I not only make use of this platform to showcase my latest work, but also to find other relevant content to share with my Twitter followers."
• "Also, other users on Just Retweet like myself will flag junky and spammy posts, and as I stated before, if you have no audience, then you need to start engaging to build one so this platform can be more accessible to you."
• "Another great platform I often use to find relevant content to share with my Twitter audience is Klout."