Everything you need to know about customer pain points

Do you know your customers' pain points? Check out these resources to help you better understand things from their perspective so you can meet their needs.

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Everything you need to know about customer pain points

Resources

Key quotes:

  • "Identifying customer pain points is the first thing startups and small businesses need when determining what to include in their sales pitch."
  • "Many startups and small businesses assume they know their customers’ pain points."
  • "Without researching common pain points further and surveying prospects, startups really don’t know what it is that’s causing their customers problems."
  • "Only by identifying customer pain points, startups have the proof that they are the best solution on the market."
  • "The startup understands the customer pain points much better than their competitors."
  • "Below is the step-by-step plan we use at Sozial Monster to identify our ideal client’s pain points."
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Key quotes:

  • "When it comes to creating and developing products that customers will one day buy and love — products that will drive your business to success — the best way to start is by identifying those customers’ pain points."
  • "And that’s why your first step when starting a new business should be identifying what your core customers’ pain points are."
  • "This is more invention than innovation, and it represents a much riskier way to start a business, as these kind of inwardly-inspired products often don’t scale."
  • "It’s better instead to form your business around problems that you know the world at large is craving solutions for."
  • "It’s here where many entrepreneurs run into trouble, because in addition to asking customers about their pain points, they extend that logic too far and ask them for solutions, too."
  • "It’s worth mentioning that your initial inspiration for starting a company does not necessarily need to come from your customers."
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Key quotes:

  • "Your customer pain points can be your biggest key to getting the business deal."
  • "I created the following content to give your startup a better picture of what your customers are going through, understanding the value of your customer’s pain points, and how you can identify them."
  • "Understanding what your customer’s pain points are and what they really want can help them overcome them and, in return, helps your startup."
  • "A customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they have resolved."
  • "Defining your customer’s pain points gives your startup the opportunity to create solutions through your products that will take away their specific pain; creates trust and credibility for your company."
  • "In reality, the niches and keywords are created from the pain points your customer’s experience."
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Key quotes:

  • "An customer’s pain point is the emotion they feel when they think of a specific need, problem, weakness, struggle, or an unfulfilled desire they didn’t find a solution for yet."
  • "Defining your customer’s pain points gives you the opportunity to create product and/or service solutions that will take away their specific pain; creates trust and credibility for your startup."
  • "The successful startups have three things in common: If you experience that your customer is dealing with mental pain points, help them to structure themselves better to feel less stressed out and accomplish more."
  • "Help your customers with service or product solutions on how to overcome their emotional pain."
  • "What I do when I first start working with clients is to identify not only the target market they want to serve to make money but also making sure that this target market fits their ethics, beliefs, and aligns with their WHY (why they are in business)."
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Transcript: Unless you're the 300-pound gorillaof your market, you can't offer to solve all the market's problems. If you do then more nimble chimps will eat your lunch. Your ability to meet a need and solve a problem for the market willbe tested and so case studies and references and testimonials will play avalid role, but that's very late in the journey and it's largely in the hands of sales people. Marketing's job should be to find the rightbuyers work out which of them is sufficientlytroubled about the problem and to earn the right for sales peopleto get in front of those same buyers. But not all problems will serve you well, some problems will actually be better solved by your competitors than by you. So marketing and sales together need to agree what problem to focus on and I'm gonna showyou how to choose the best problem between marketing andsales right now. The first thing we have toacknowledge is that it's a team game if sales and marketing have adifferent concept of what the problem should be, the problem that we must want tofocus on in the market, that's not such a good thing. Sales istalking about a different thing... See more →

Key quotes:

  • "Thus, all you need to make your product sell is to identify from your customer feedback surveys the customer pain points you resolve."
  • "As a business owner/marketer, you need to sit with the sales team and ask them the following questions:- Why is it important to collect customer pain points from your sales team? Which takes you forward to understanding and solving customer pain points."
  • "Have a look at what Kristin Smaby says about the importance of collecting customer pain points: A start-up company won’t have many existing customers."
  • "Turns out, Google can help you a lot in finding out customer pain points."
  • "If you list down what the ad copy reads, you will easily be able to find out what customer pain points they’re trying to solve."
  • "Now, to understand the customer pain points of the prospects, you need to look at similar companies that are much bigger than you."
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Transcript: Identify your customers pain point is good to require you to dig deep and really understand the needs of your customers hi my name is Jeremy and in this video we're going to talk about the value of identifying your customers pain points if you focus on the pains your customers are having you can then create an experience around solving these problems you can tell your story in a way that convinces them that they are in the right place and that you are the right choice you can also provide them with the right solutions and speak to them in the language that will connect with them these insights will also help you with your messaging your visuals your content what to put on your website on your newsletters and across your social media channels sounds great right it sounds amazing let me give you an example let's say you're a yoga studio and you know your customer is a mom in her late 30s with two kids and the only time she has to go to a yoga class is early in the morning with this insight you now know to put early morning classes front and... See more →

Transcript: 25 questions in 25 days hello a Luxor's this is a special series we're doing before the end of the year where we answer some of the questions you ladies and gents have sent our way if you're new here do yourself a favor and subscribe you're currently missing out here's today's question how to identify pain points as an entrepreneur asked by rápido official on Instagram we love this question because it's actionable as with everything we do in this series it's something you can immediately implement into your life it also feeds well into the starting a business narrative which you guys have been pushing us to do so how do you identify a problem to solve the good thing is there is an abundance of problems out there just waiting for you the bad side is you might not be the right person to fix some of these issues it's unlikely you alone could stop the ice caps from melting due to climate change so here's a scientific approach to figure out which problems to target 1 start by analyzing your environment look around you to start listening to all the problems that you encounter day to... See more →

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