Do you know your customers' pain points? Check out these resources to help you better understand things from their perspective so you can meet their needs.
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Transcript: Unless you're the 300-pound gorillaof your market, you can't offer to solve all the market's problems. If you do then more nimble chimps will eat your lunch. Your ability to meet a need and solve a problem for the market willbe tested and so case studies and references and testimonials will play avalid role, but that's very late in the journey and it's largely in the hands of sales people. Marketing's job should be to find the rightbuyers work out which of them is sufficientlytroubled about the problem and to earn the right for sales peopleto get in front of those same buyers. But not all problems will serve you well, some problems will actually be better solved by your competitors than by you. So marketing and sales together need to agree what problem to focus on and I'm gonna showyou how to choose the best problem between marketing andsales right now. The first thing we have toacknowledge is that it's a team game if sales and marketing have adifferent concept of what the problem should be, the problem that we must want tofocus on in the market, that's not such a good thing. Sales istalking about a different thing... See more →
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Transcript: Identify your customers pain point is good to require you to dig deep and really understand the needs of your customers hi my name is Jeremy and in this video we're going to talk about the value of identifying your customers pain points if you focus on the pains your customers are having you can then create an experience around solving these problems you can tell your story in a way that convinces them that they are in the right place and that you are the right choice you can also provide them with the right solutions and speak to them in the language that will connect with them these insights will also help you with your messaging your visuals your content what to put on your website on your newsletters and across your social media channels sounds great right it sounds amazing let me give you an example let's say you're a yoga studio and you know your customer is a mom in her late 30s with two kids and the only time she has to go to a yoga class is early in the morning with this insight you now know to put early morning classes front and... See more →
Transcript: 25 questions in 25 days hello a Luxor's this is a special series we're doing before the end of the year where we answer some of the questions you ladies and gents have sent our way if you're new here do yourself a favor and subscribe you're currently missing out here's today's question how to identify pain points as an entrepreneur asked by rápido official on Instagram we love this question because it's actionable as with everything we do in this series it's something you can immediately implement into your life it also feeds well into the starting a business narrative which you guys have been pushing us to do so how do you identify a problem to solve the good thing is there is an abundance of problems out there just waiting for you the bad side is you might not be the right person to fix some of these issues it's unlikely you alone could stop the ice caps from melting due to climate change so here's a scientific approach to figure out which problems to target 1 start by analyzing your environment look around you to start listening to all the problems that you encounter day to... See more →
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