Everything you need to know about customer relations

Customer relations go well beyond basic customer service. Here's what you need to know to make the most of your customer interactions.

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Everything you need to know about customer relations

Resources

Key quotes:

  • "Down the years, as the CEO of ProofHub, I’ve always tried and succeeded in keeping the right bond with all my clients because a good client relationship will win all the time."
  • "This holds the importance of building client relationship in all facets of a business."
  • "It is the way a business communicates with existing customers.” CRM or customer relationship management aims to address client relationship challenges."
  • "For example, if you’re running a design business, it is improbable to underrate the importance of client relationships."
  • "Apart from this, people from all over the industries need to build strong relationships that drive business success? Therefore, I’d like to offer ways to build customer relationships that have been effective for me to build my strong relationship with clients."
  • "“Ease your customers’ pain.” Hazel Edwards, Owner, Gillian Roberts Bridal Boutique Brands like Starbucks and Chipotle have a loyal following of customers that love them so much because they have managed to build a strong customer relationship."
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Key quotes:

  • "Customer satisfaction is key in creating a long-term relationship with your customers."
  • "So once you’ve decided to keep customers satisfied and build a long term relationship with them, you need to know where you’re going wrong."
  • "How do you make sure you’re delivering value and setting your business up for happy customer relationships? If Purrfect Prints customer satisfaction is at 90% this month, they have 90 happy customers who will likely continue to purchase from them."
  • "If you have more customers, who spend more each month, lower customer satisfaction has an even bigger impact on your business."
  • "You need to measure customer satisfaction in order to improve it."
  • "Measuring your customer satisfaction and continuing to seek feedback tells you where improvement is needed."
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Key quotes:

  • "It is important to make your customer satisfied when they do business with you and interact with your brand."
  • "In this article, I will provide some idea customer service etiquette, and I will provide some phrases that you should say and you should avoid."
  • "Many customers say that friendly customer service reps can keep them using the company’s product or service."
  • "Consequently, the customers would likely switch the brand because they have a bad experience with rude or unhelpful customer service agents."
  • "So, you need to understand some basic etiquette when interacting with your customer."
  • "The customers can get a very bad impression when the customer service agents use certain phrases."
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Key quotes:

  • "But many companies are struggling to improve customer experience and CRM."
  • "Says the report: “Most businesses said they collect mountains of information on their customers."
  • "As a result, respondents said the business doesn’t develop the right insights, get the information to the right people, or make the moves that could add real value,” says the report."
  • "The companies had recognized how measurement and analytics could improve the customer experience."
  • "It was found that top companies cited these as the barriers to customer experience improvement: But who is able to break down these silos and make these changes? The report points to a recent study by Gartner which found that improving customer experience is the number one expectation CEOs have of their marketing executives."
  • "To take charge of customer experience and steer an organization in the direction of value-adding activities, it’s important that marketers broaden their scope beyond just communications."
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Key quotes:

  • "Winning back lost customers can often be achieved by changing how employees interact with them."
  • "consumers stopped doing business with companies for three main reasons: 73% encountered rude staff members, 55% experienced an issue that wasn’t resolved quickly, and 51% were frustrated with uninformed staff members."
  • "Customers will never do business with you again unless you take responsibility for the situation, apologize, and relay what you’ve done to address the issue so that it doesn’t happen again."
  • "“Owning up to past mistakes is the only way to win customers back in a way that is genuine and effective,” says Seth Kravitz, CEO of PHLEARN, which provides photography-related tutorials."
  • "After you’ve convinced your customer that the company has changed and that they won’t experience the same problem again, you need to give them a reason to give you another try-an offer they can’t refuse."
  • "Even when you’re not sure if you’ve lost a customer, make an effort to stay in touch."
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What customers & experts say

Freddie
Freddie Customer / Suffolk Equity Partners

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Chuck
Chuck Customer / Crowdfluencer

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Sheila
Sheila Customer / Dr. Sheila Hughes Weight Loss & Wellness

“There's absolutely no comparison between our old website and the B12 one. Our B12 website gives us the call to actions we need and better communication tools with our patients. Since our B12 launch, we started seeing more online visitors scheduling a consultation through our website.”

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David
David Design expert at B12

“Designing a website in just a couple of hours is actually possible. Thanks to B12's simple-to-use website editor, I'm able to create professional designs that would normally cost thousands of dollars.”

Willie
Willie Customer / Urlife Now Fitness

“I like that someone is monitoring my website every month and making suggestions for how to improve it.”

Anne
Anne Customer / Grit and Grace

“The value of the B12 website was there from the very start. I noticed more traffic coming in immediately, which is hugely important for me. Knowing that B12’s tools are constantly optimizing my website for search engines offers me peace of mind. It helps me focus on running my business instead of trying to figure out how to run a website.”

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Annabel
Annabel Customer / Evolv Ventures

“My B12 experience has been great! What I appreciate most is that I can edit the site personally whenever I want to, but I can also ask for support when there are changes that I'm not able to make myself. B12 is great blend of a DIY service and a full-service website agency.”

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Rick
Rick Customer / Rick Finbow Enterprises, LLC

“I think it's great that B12 is watching out for me. I'm reminded to update my website and I get ideas. I like that I'm not in it alone.”

Dan
Dan Sales at B12

“Business owners are crazy busy. What's crazier is expecting a business owner to know how to design, maintain, direct traffic to, and update their own website. Thanks to our AI, they really don't have to. B12's AI-powered websites are powerful and we can't wait to get what we've built in front of people.”

Andrew
Andrew Customer / Heroes Homestead

“I was always intimidated by my perceived difficulty of building a website but my experience with B12 was pretty smooth. I especially appreciate the quick response time to any requests I’ve sent the B12 team, and I also like the flexibility and ability to design the website ourselves. Since building my website, I’ve received a significant increase in the number of page views and email requests from the page.”

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Dan
Dan Customer / Dan Garcia Photography

“B12 bookings is truly one of the best features of my web page. My customers can always get in touch with me with this awesome tool.”

Mandie
Mandie Design expert at B12

“I have thoroughly enjoyed working with the B12 website editor. It allows me to make pixel-perfect websites in a fraction of the time.”

Natalie
Natalie Customer / Natalie Elisha Gold

“The entire \[B12] process felt really quick and efficient. I was able to work with them and highlight certain areas that I wanted on my website. Everything that I didn’t like was changed in a matter of seconds and minutes. It was vastly different compared to the previous team that I had hired to do my website.”

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Megan
Megan Customer success at B12

“The website editor rocks! It makes it easy to add new items while keeping the same theme and structure I set when I created the site, no reformatting needed. It's fool proof and provides everything needed to create a seamless, gorgeous website. I actually use B12 for my own website!”

Kelly
Kelly Customer success at B12

“We pride ourselves on excellent customer service. I love how customer-centric we are, and the technology we use to speed up the website creation process has helped us to deliver professional sites in a shorter span of time.”

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