Everything you need to know about Facebook gif ads

Key quotes:

• "Placements is the official nickname for the Facebook family of apps and services: Instagram, Messenger, and Audience Network."
• "For advertisers and businesses, they’re perfect for chatting with customers and retargeting them with offers they’ve seen on Facebook or any other placement but haven’t bought yet."
• "Here are Facebook ad best practices for Messenger: Chatbots are so awesome and effective that some people don’t even realize they’re talking to AI-powered software."
• "There are two ways you can show your Click to Messenger Ads: The advantage of custom templates is that you can save them and use them for your future ad campaigns."
• "If you take a look at the world’s top brands and their Facebook ad best practices, you’ll notice that pretty much all of them use video ads."
• "The IGTV app for iPhone and Android can also suggest how to create high-quality full-screen vertical video content that attracts the eyes of Instagram users."

Transcript: Hi my name is Paul and today we're going to create an animated video ad for Facebook here's how the ad will look in the Facebook feed once we finish building it we'll start by selecting the Facebook ad size then we'll add our content to the first slide a background image our logo and some social media trademarks next we'll open up the timeline and select an animation preset that we like as you can see banner snack offers you dozens of animation effects to choose from and all of them are fully customizable in our case we'll choose a zoom effect for the first slide which will apply to the background image and shorten the slide duration to one second next we'll create the second slide add a background image and some text for the rest of our slides we'll repeat the same steps adding images that were already uploaded to our image library you can add as many slides as you want and customize them separately as you wish for the last slide we'll make a custom animation add our text lines and customize them in our timeline just as we did on the first slide once... See more →

Key quotes:

• "In June 2014, Facebook transformed an existing slideshow format into Multi-Product Ads, which they later renamed Carousel Ads."
• "The trick with this format is that you can show up to ten videos and images plus text, links, and call-to-action buttons in one ad."
• "Why use Facebook Carousel Ads? Note: Carousel Ads support the following ad objectives: Brand Awareness, Reach, Traffic, App Installs, Lead Generation, Messages, Conversions, Catalog Sales, and Store Visits."
• "The second ad set should contain these same five ads but in the Carousel format."
• "Below are some of the best Facebook Carousel Ads launched both by world-famous companies and small projects."
• "This ad, made by one of the world’s most famous coffee brands, is one of the best examples of video Carousel Ads on Facebook."

Transcript: Tired of posting plain photos and videos on your Facebook profile why not switch things up by posting animated gifs we'll show you how it's done I'm Jessica from tech boomers comm in this video I'll be showing you how to post gifs on your Facebook Timeline in comments and in private Facebook messages I'll also show you how to upload existing gifts you found elsewhere online including from databases like giffy tenor and gifts comm now let's get started first I'll show you how to share gifts on your profile to begin open your web browser and go to facebook.com then sign into your account click in the text box labeled what's on your mind to begin creating a new post now click the gif option that appears below the text box you'll see a small window pop up allowing you to access Facebook's gif database you can scroll down to browse through featured animations or click in the search bar at the top and look for something more specific when you see a gif you like click on it to add it to your post if you'd like you can add other details like a caption tag friends... See more →

Key quotes:

• "To check the Audience Insights for your own Page head to: https://www.facebook.com/ads/audience-insights/ and choose the “People connected to your Page” option: And then you can drill down your data even further using the options on the left-hand panel: You can use these newfound learnings about your audience to create even more targeted ads and craft messages that you know will connect with your prospective customers."
• "For example, at Buffer, when we wanted to boost our podcast downloads, we created an audience of people we knew would be interested in our ads before spending a dollar."
• "Here’s a glimpse at how the ads looked: Campaign #1 (creative + call-to-action): Campaign #2 (with narrative): The results were fascinating: When you’re planning your Facebook campaigns, think about how you can create a narrative and tell stories within your ads in order to build a stronger connection with your target audience."

Key quotes:

• "The job of marketers and advertisers is to find a causal relationship between the ads they display and a variety of factors such as ad performance and delivery, campaign budget, return on investment (ROI), and touchpoints that lead customers to conversions."
• "All metrics in Facebook Ads Manager belong to one of six groups: To choose metrics, go to Ads Manager and click Campaigns, Ad Sets, or Ads depending on what you’d like to measure."
• "Still, there are Facebook ads key metrics that help you track results from any kind of ad campaign."
• "Attribution window is the number of days between the time a user views or clicks your ad and makes a conversion."
• "Facebook wants to replace the relevance score with ad relevance diagnostics that let advertisers see how relevant their ads are to their target audiences."
• "Once you know your customers’ needs and preferences, you’ll be able to segment your audience according to: Pay special attention to the Detailed Targeting option that allows you to find customers’ habits and interests."

Transcript: If you're running Facebook ads and driving people to your website a landing page or an Amazon product page and you're seeing poor results then you need to keep watching this video because I'm about to explain and teach you all about Facebook canvass ads or instant experiences they got like two names for these things it's very weird but basically it is a canvas page and it is this landing page that you can create inside Facebook which loads instantly you can auto play videos with sound you can use buttons images carousel images videos bullet point lists headline copy you can put a whole lot of multimedia in these Facebook landing pages I like to call them canvas pages or CPS there's a lot of different names for them instant experiences what Facebook calls them it's weird but they work really well and in this video I'm gonna be explaining everything you need to know about these canvas pages how to set them up how to link them with ads how to design them all that kind of stuff so keep watching this video Before we jump into it though I got to tell you about two things... See more →

Key quotes:

• "In this post, we’ll take a look at examples of cool GIFs that have become viral over the years and a list of practical tips on how to use them in your marketing campaigns."
• "The most memorable are those that include celebrities, such as this one which means: “I’m only here for the comments.” Reaction GIFs make up an entire section on the Giphy website."
• "When GIFs first appeared during the early years of the internet via Myspace and other social sharing sites, digital artists started playing with the .gif format to create cool GIFs of their own."
• "Cinemagraphs were first created as GIFs but later as HTML5 video for a higher quality image."
• "These are GIFs which are specifically created by a brand to use in their digital marketing campaigns."
• "There are plenty of ways in which your brand can make use of GIF marketing."