Everything you need to know about local lead generation

Key quotes:

• "I’m often asked what the best type of content marketing to generate leads."
• "Successful lead generation through content marketing — the one that works — wins when it accomplishes three goals."
• "The next and most important part of this step requires you know the person you want to reach."
• "Maybe if it’s earlier in the sales process, you want them to download a free whitepaper."
• "In this step, you need to know what result you want to achieve."
• "Of course, free content like blogs do come with one challenge."

Key quotes:

• "The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine."
• "As marketers, we need to build a digital marketing strategy that provides value to the buyer through that research process, generating not just traffic but qualified leads."
• "Below we offer four tips that will help you build a well-oiled digital marketing, lead generation machine."
• "If you haven’t started producing content already, this should be one of the first steps in your lead generation strategy."
• "Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads."
• "Strategies for campaigns can include “Subscribe to Our Newsletter” or “Limited Time Offer — 20% Off Your First Purchase.” Lead Ads is also a great outlet for remarketing campaigns because most of the time your website visitors will see the ad and you can use this opportunity to provide an incentive to send them back to your sales funnel."

Key quotes:

• "In terms of local business (which is most business’ bread and butter) stats show: What all of this means is if you’re solely relying on paid search instead of SEO for lead generation, you might miss out on valuable sales."
• "Step Three: Identify Major Keywords for Content Optimization Look through your Google Analytics or another analytics platform, and review what keywords lead people to find your site."
• "Places to find out your major target keywords include: Step Four: Monitor Your Ranking You will need a starting point, and figuring out what your baseline is is important so that you can accurately measure your success in the organic lead generation."
• "Mobile-indexing has become more and more widespread on sites and Google, and with huge amounts of online traffic coming from mobile devices, it’s important to make sure your content is displaying online in the most advantageous way possible."
• "There are a few things you can do to improve your local SEO scores, which include more Google tools, but also content optimization."

Key quotes:

• "Our goal is to appear in the searches of local service businesses (example: “plumbers in San Diego”), and since we rank so high, customers will call our number, without knowing our phone is redirecting them to a real plumber, who happens to be our client."
• "The goal is pretty simple, once our GMB starts getting calls, we find a local business to partner with, who can take and fulfill those jobs."
• "Every phone call that we forward to our client is recorded, so we can even listen to the conversation, and this also means that we can know exactly how many calls we are bringing them, so they don’t try and be dishonest with us."
• "We can choose to say something like “Call from Rank Raptor” every time our client picks up a call that we forwarded, so that they know its from us."
• "The goal of this article was to give a brief summary of this awesome business model, in hopes that someone can take this info and run with it, then go build a local lead generation agency in their city! To learn more and really get a crash course on lead gen, download the free eBook HERE!."

Key quotes:

• "There is a ton of money to be made with rank and rent SEO websites and the local lead generation business model! Think about it this way: if the key phrase “water damage restoration Los Angeles” has a CPC (cost per click) of $100, imagine what those business owners would be willing to pay per qualified lead… Don’t worry about not being a local SEO expert, this article will go over how to start your own pay per call marketing business by picking the right niche, ranking a site, and selling leads or renting the website to local businesses."
• "For those reasons I recommend going with a new keyword match domain, but if you want to go this route, here’s how you can identify a good domain: Also, you can understand how much link juice is actually being passed to the auction domain by seeing how many outbound links the page and the general domain has."
• "To rank and be successful with the local SEO lead generation business model, you have to somehow prove to Google that each page’s content is both authoritative and is locally relevant."