Everything you need to know about purchase funnel marketing

Key quotes:

• "Generally people do business with companies and brands that they know, like, and trust, and a funnel is a mechanism that enables multiple interactions while fostering rapport and trust."
• "The goal in this stage is to educate, identify a problem that can be solved, show value, and begin building a relationship with people new to your brand."
• "“Click here for your free sample,” “Call now to take advantage of this great offer,” “Only twenty spots available,” and “Time is running out…” 2 — Lead Capture — (Often referred to as “Consideration”) When your traffic successfully interacts with your ad/pitch, by visiting your location, engaging and submitting info via your online sales page, downloading a coupon, or making a reservation for a product or service, they are getting to know you and your business."
• "By this time, the need, curiosity, or desire for your product or offer is such that the lead is taking steps to engage and acquire it."

Key quotes:

• "The metrics on how many visits an individual makes before buying something online varies considerably based on both the reputation of the website (are you well known) and the type of product you offer."
• "The funnel illustrates how people find your business/website and their journey to becoming a customer."
• "In order to grow sales, your marketing plan needs to perpetually add individuals at each stage, as well as engage them at each stage to reduce the number who self-select out."
• "It is important to business growth to drive traffic to all stages, but it is important to know that an immediate, measurable return on investment is typically faster at the bottom of the funnel."
• "This is the stage where the consumer is deciding whether or not they want or need the type of products you offer."
• "Tactical goals here include driving traffic for those seeking to make a purchase, to maximize the conversion rate of your website, increase average order value (AOV) and to get those who leave prior to purchase to come back and complete their purchase."

Transcript: So we we are doing some marketing campaigns so but now here we we are what we'll see is digital mechanic funnel so we do kind of lots of activities like you are running a Facebook ad your hello everyone so in this video I am going to talk about understanding the funnels so what are these cells fine and what are the lead generation funnels what are the marketing funnels so we'll talk about this deeply in this video so first let's understand what are the finance so basically for any business to run successfully you need to have customers who are willing to pay for your product or services but how do you get the right prospects or we can call it as a right people so you need to have leads who will convert into the prospects and those prospects will finally convert into customers so basically in this statement what is written over here that when we talk about the process of converting any leads into the customer it is called as a conversion so the process of that conversion from leads to the sale is called as a sales funnel okay so you have probably... See more →

Key quotes:

• "A marketing funnel is what takes a potential customer through the whole journey from discovering your business, all the way to purchasing your products on a regular basis."
• "For customers to purchase your products, they first need to be convinced that they are making a good investment."
• "What you want to do is to slowly build trust with your potential customers and then eventually to convert him or her to buying one of your products."
• "A good system will allow you to track such things and then get back to your potential customers later."
• "You will have to find subtle ways of reminding your potential customers on a regular basis that your book is still available for purchase."
• "Again, a good system keeps track of where your customers are in the life cycle and then adjusts your offering accordingly."

Key quotes:

• "Funnel marketing helps you reach customers on the channels they use the most."
• "That means your brand is more relevant to potential customers, bringing in more engagement and leads."
• "Brands are in an ongoing dance with leads and customers in a funnel marketing renaissance."
• "Done right, modern funnels give you more context and tools to personalize the brand experience, deepening customer ties and boosting sales."
• "Customers might be more unpredictable today, but that doesn’t mean it’s impossible to predict the buyer journey."
• "If a strategy or channel is working really well for your brand right now, don’t change it."

Key quotes:

• "Through this change many businesses are referring to two models — the marketing tunnel and the consumer decision journey."
• "I would like to dive into both models, how they are adapting to the digital world, the positives and negatives of both, if they will be relevant in coming years, and what I suggest as the marketing world continues to progress into an age where customer experiences and relations are prevalent."
• "The marketing funnel fails to capture all the touch points and key buying factors resulting from the eruption of product choices and digital channels, due to the emergence of well-informed customers."
• "The consumer decision journey provides a more sophisticated approach to help navigate this environment, which is more circular than the linear approach of the marketing funnel."
• "The proliferation of media and products requires marketers to find new, innovative ways to get their brands included in the initial-consideration set that consumers develop as they begin their decision journey."