Everything you need to know about Tumblr advertising

Transcript: Hi guys this is Alisha from workers onboard calm today I wanted to show you guys a couple of ways in which you can make money from your tumblr blogs if you guys have a tumblr blog and you've been sharing content to your followers and to others virtually online then you can make money from your tumblr blogs I'm on the home page in order to get a tumblr account it's free you can share recipes different kinds of posts content all different kinds of information on your tumblr blog it's similar to having your own blog or website it's just hosted on tumblr so ever name you pick it's going to say the name tumblr com so kind of like a blogger blog without having your own domain or website but it's a way for you guys to be able to share content and I'm going to show you guys how you can make money with it so I'm on the home page and as you can see scroll down there's a lot people have shared posts on tumblr already and so if you have a tumblr blog on the right-hand side it'll kind of show your information... See more →

Key quotes:

• "Tumblr allows companies to advertise on the platform –and running ads on Tumblr can be a great part of your social media marketing campaign."
• "One of the unique aspects of Tumblr, is that it uses native advertising, which means that your ads will look pretty much like regular posts when they appear in users’ feeds."
• "Advertising on Tumblr is a good opportunity, and your posts can get a decent amount of exposure."
• "Tumblr estimates that 60 percent of engagement with their Sponsored Posts comes from non-followers who see the ads in someone else’s feed."
• "Here’s a look at what you should know about advertising opportunities on Tumblr."
• "Sponsored video posts are another good form of advertising –they’re great at grabbing attention! Tip: Be sure to use videos that your audience will find engaging."

Transcript: This is Tumblr. It's a streaming scrapbook of texts, photos, videos and audio clips. You could say it's a cross betweena blog and a Twitter feed. Okay, so Tumblr can be a great outlet forcreative teams who want to share cool things they discover and follow otherswith similar interests. Posts are often shared or reblogged from one Tumblr blog to another. Many teens like and in fact want their posts reblogged. Users also don't have to use their real names so you can stay fairlyanonymous on Tumblr. But, and this is a big but, Tumblr posts are public bydefault and there's only one privacy option and it's only available on theirwebsite. There you can turn off the option that allows people to find yourblogs through your email address. While this is a small step towards protecting your teen's privacy it's not so great if you want to follow their posts.Plus ascool as Tumblr is, mature content is easy to find and impossible to restrict. For more advice on the latest social media apps visit us at commonsense.org... See more →

Key quotes:

• "TL;DR: Tumblr’s growth stalled post-acquisition and someone should carve it out because it still has a lot of potential."
• "While those numbers might seem impressive, Tumblr was also bought when it had very little revenue, so the success of its acquisition hinged on Yahoo’s plan for successfully integrating and monetizing it."
• "Many users feared that an integration with Yahoo would result in Tumblr becoming inundated with ads and thus ruin the user experience, therefore a poorly handled monetization strategy would have stalled user growth and engagement."
• "With Tumblr’s founder David Karp staying on post-acquisition to continue to run it (and his well-known detest of banner ads), all fears subsided temporarily."
• "After implementing ads 3 years after Tumblr and with 80% of its active user base, Instagram’s revenue is multiples higher."
• "And even though Tumblr’s user base consists primarily of young millennials whose favored medium for media consumption is mobile, this problem persists, which doesn’t bode well for Tumblr as it continues to seek growth and ad revenue (yet continues to get written down by Yahoo)."

Key quotes:

• "This is not to say that podcasts aren’t a really great content marketing channel for some people and some goals — but they’re not right for all people or all goals."
• "From the Pricenomics Content Marketing Handbook: If you’re going to spend time and effort blogging, there is no point in writing things that aren’t good."
• "I don’t care if you’re a real estate agent, or a dentist, or an accountant — I don’t care how “traditional” or “bricks and mortar” your business is: you need to be paying attention to what’s going on with Internet marketing."
• "That does NOT mean that you should run out and start an Instagram feed or get a SnapChat account for your business if you don’t have a plan for what to do with it or how it will help you reach your goals."

Transcript: Hi there if you're due to tumblr then this video is just for you I'm gonna go through a couple things that you need to know as a new member of tumblr starting with the number one rule never ever speak of tumblr the whole purpose of tumblr is to get away from the people that are on Facebook so as you join tumblr and the awesomeness unfolds do not go to your friends and say to you guys I have found the coolest website ever yes we know that tumblr is very cool that is going to be an action that I guarantee you're gonna regret later secondly your ask box this is not a social network so if you feel like responding to every single ask that you ever get by all means that's totally your choice but don't be surprised when you lose followers because believe it or not no one wants to scroll through their feed and see hundreds of asks every single day kittens Harry Potter and Mean Girls are examples of things you can never blog too much of in the beginning you may be a little confused because you're gonna notice that there... See more →

Key quotes:

• "See how the Google Adsense advertisements are missing from one of the two pages we’re showing, and also on the page you get to when you click the picture? While I believe that Microsoft crosses a line with their terms of service regarding certain content, I also see the wisdom of protecting your servers and other assets, especially when the nature of the Internet is that unless you take steps to limit your markets — steps which can be easily circumnavigated, by the way — it’s very easy to break laws without intending to."
• "Yahoo!’s acquisition of Tumblr underscores this in ways that are becoming more and more clear as time passes."
• "Oddly, this page, which dares you to find the embedded pornography behind it, suffers no such fate: Actually, it probably isn’t all that odd; H1 Tags and Titles Matter, and it looks like some parts of Google still see them as more important than others (note that there are no Adsense Ads on this page, either)."