Everything you need to know about WhatsApp marketing

Haven't tried WhatsApp for marketing yet? Here's how to get started using the messaging platform for your marketing efforts.

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Everything you need to know about WhatsApp marketing

Resources

Key quotes:

  • "The WhatsApp Business App is the perfect solution to respond to customer service and product messages quickly and efficiently."
  • "It allows companies to connect their CRM tools to WhatsApp in order to take actions programmatically."
  • "This can be anything as simple as providing shipping notifications through WhatsApp to having WhatsApp connected to their customer contact centre in order to provide real-time support."
  • "Business Profile The WhatsApp Business profile feature is useful because it creates a branded space on a trusted messaging service which allows customers to search for information about your business."
  • "For starting your customer relations off well the platform allows you to create a greeting message that users will receive when they start a dialogue with your company or after 14 days of inactivity."
  • "They send a custom message to people who are trying to connect the company after your working hours."
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Key quotes:

  • "In 2018 a WhatsApp Business API was announced — a product that enables open client communication, bulk mailings, CRM integrations, chatbot implementation, and many other nice utilities."
  • "The most important thing is that clients can respond to you, so you may want to create a few communication scenarios and integrate a chatbot."
  • "Now you choose implementation variation, get to the WhatsApp channel and start a dialog with your clients! If you’ve never had a chatbot before, but you are chatting with your customers via a widget on a website, mail, or contact center, then we suggest that you analyze the dialogs, pick up the most frequent queries and create a few scenarios for chatbots."
  • "After you’ve done all of the above, start to form the client’s base you are planning to add to the WhatsApp channel."
  • "Be aware that this is a relatively new solution and integration may run overtime due to the backend process in WhatsApp (e.g."
  • "last year, since mid-July and till the end of August the test access didn’t work, because API work was in hand)."
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Key quotes:

  • "At present, whatsapp has become a great and preferred way of advertising and marketing."
  • "More and more companies, brands have opted for this platform to reach more viewers."
  • "Even small businesses have started to use the whatsapp marketing tool for a better exposure."
  • "Since, whatsapp does not support advertisements and unsolicited messages you need to use different ethical methods to advertise."
  • "If you are a business owner then it is better if you use whatsapp business."
  • "This platform is specially designed for the business sector so that they can open a business oriented account with all the related information to contact to their viewers."
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Key quotes:

  • "There are plenty of Bulk WhatsApp Sending Software which makes use of WhatsApp Web automation, Phone automation like Picky Assist or even the recently launched WhatsApp Official Business API but none of them able to effectively send a large number of marketing messages to unknown contacts."
  • "Sending too many messages to unknown contacts leads to blockage of your number within few days sometimes in few hours, As per WhatsApp report, they are blocking approximate 2 million numbers every month who sends unsolicited messages either manually or using some automated software like Picky Assist phone automaton."
  • "Even though these are the facts still there are many ways to effectively use WhatsApp as a great marketing tool for your business, let’s dive more into how you can leverage WhatsApp for your marketing strategies Integrating WhatsApp into your webpage increase the chances for the visitors to interact via WhatsApp , include WhatsApp number along with Shorten URL so that users can simply click on the URL and start a conversation without manually saving your contact details into their phone book."
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Key quotes:

  • "More and more marketers are discovering how beneficial messaging apps are for providing customers with a more personalized experience and are choosing to embrace opportunities like WhatsApp Business to enhance their customer journey."
  • "While this is not to say that social media shouldn’t still be a part of your digital marketing strategy, businesses who want to make sure that their customers have more options available to communicate with them should definitely consider including messaging apps in their future strategies."
  • "By downloading the WhatsApp Business app, small businesses can easily interact with customers by sorting and responding to messages in a quick and efficient way."
  • "Small businesses will be able to create a business profile that will provide customers with the most important details about their business."
  • "The WhatsApp Business API allows you to create a detailed profile that will give customers more information on what you do and where they can find you."
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