Everything you need to know to make the most of eblasts

Key quotes:

• "But she’s loyal to brands who consistently provide value and create engaging email content."
• "If she thinks you’re sending out uninteresting content in her inbox more often than you should, she’s quick to click the unsubscribe button! How do you know if you’re not irritating Emma with your email marketing frequency? Prospects like Emma willingly subscribe to your email list because you’ve captured their attention through one of your marketing campaigns."
• "Based on the same set of data, they were also able to identify what they refer to as the email frequency sweet spot, where it’s possible to get the most people to see your emails without burning out your subscriber list."
• "To optimize your email campaigns, you need to test as you go to determine your own sending frequency sweet spot."
• "While you’re still testing and figuring out the right frequency for your brand and corresponding marketing objectives, consider the following guidelines."
• "In addition, marketing strategist Jeremy Reeves suggests that you track the following key metrics to help you identify the frequency that works for your brand: open rate, click-through rate, unsubscribe rate, and email conversion rate."

Key quotes:

• "While you are choosing the palette for your future email template, make sure that you have chosen the colours that could be easily combined with your logo and will improve the company identity and not break the design."
• "Don’t use grey colours because with the different contrast and brightness screen settings that actually your users have the font may become unreadable and you will never guess what settings the majority of your email audience has."
• "When you finished the email design ask yourself if there are any elements that don’t make sense in this letter and, of course, ask if the message topic is clear enough for understanding."
• "Here is the perfect email template which adopts icons in its design: It’s better to choose one style for the mailout series to make your messages more recognizable."

Key quotes:

• "Email on Acid offers a free template with a basic, fluid design that’s also responsive to mobile devices."
• "Image Credit: Email on Acid ZURB Studios has five responsive email templates available for free, including the newsletter one below."
• "It works with all major email clients, is responsive to mobile devices, and includes helpful documentation so you can make the most of the template."
• "Image Credit: ThemeForest This template is great for marketers who are going for something that looks like your classic, basic newsletter design."
• "Image Credit: Julie Ng TemplateMonster offers a variety of email newsletter templates, such as the cat-themed template pictured below, available for relatively low prices."
• "Additionally, the templates come with built-in responsive layouts for screen adaptability, such as on the mobile phone pictured below, and PSD sources for a litany of customization options."

Key quotes:

• "Timing is of huge importance when it comes to email marketing."
• "In fact, 69 percent users unsubscribe due to “too many emails.” Knowing the right number of emails can be very difficult, especially when experts suggest you to communicate more with your customers."
• "Take a closer look at customers, and you’ll realize the need to send more emails."
• "According to a MarketingSherpa survey, 61 percent of users prefer receiving a promotional email at least once a month."
• "Surprisingly, 15 percent of users say they wouldn’t mind receiving a promotional email every day."
• "The same study concluded that 91 percent of users have no issues with promotional emails."

Key quotes:

• "Over the last few months, we have been receiving requests for improvements to the Keela eblast template builder."
• "We built Keela to make your lives easier — not harder."
• "So we went back to the drawing board to improve the builder to make it work for you! For a full breakdown of everything related to our new eblast template builder, check out our Help Center."
• "The biggest focus for our redesign of the eblast template builder was to make it easy to use."
• "We know that you’re running around with a lot on your plate already — the last thing you need is for your tools to be complicated."
• "With that in mind, we introduced drag-and-drop functionality directly to the tool — making building emails quicker and simpler."