Facebook marketing tips every insurance agency should know

Key quotes:

• "Marketing is a critical issue for any business and your insurance agency is no different."
• "The hard part is that marketing can be expensive and time consuming whether you have a large or small agency."
• "Here are some tips to get the most out of your marketing resources: Insurance is a very competitive industry."
• "There are tons of companies offering very similar products, so the question is: how do you stand out? Before you start creating marketing campaigns, you need to determine what you want your agency to be known for and who are the “dream customers” that you want to reach."
• "Don’t propose on the first date Don’t be too “salesy” Use marketing tools to make the most of your time There are all sorts of marketing tools out there for you to explore."
• "Here is a list of some of the tools we use here at Surety Solutions."

Key quotes:

• "Check out everything you need to know about setting up your ad campaign — and getting lead generation results in this highly competitive industry."
• "This step should be obvious, but you need to have a business page on Facebook to take advantage of lead ads! Facebook also requires the following before you start setting up: ● Privacy Policy: You’ll need to have a link to your company’s privacy policy — exactly how you’ll use any lead information you get through ads."
• "Here you can adjust all the major components of your lead campaign These include the following: ● Audience ● Ad Placement ● Monetary Budget ● Release Schedule From here, you’ll be prompted to configure all the specific information related to your leads."
• "Take your time to customise this form to ensure you’ll get all the information you want in your campaign."
• "Now that you understand how to set up your Facebook lead generation, how can you shape it to yield the best results in your insurance brokerage? This means you’ll get even better targeted results with an easy-to-use platform."
• "Want to learn more about the power of Facebook lead generation and other tools for your insurance brokerage business?."

Key quotes:

• "In the SEO process, work is done on the ranking factors, among which the prominent ones include: • Your website should be mobile-friendly.• Your website should be secured (HTTPS).• Your pages are required to be optimized with the title tags and Meta descriptions.• You are required to add the schema markup.• Web pages should have the quality content to solve the queries of the potential policyholders.• The speed of your website should be fast.• The content length of your website should be on par with your competitors.• Use the social signals on your websites.• The website should have the quality backlinks on the other websites.• The website should have the optimized images with alt text.• Your website’s text and titles have the appropriate keywords that are searched by the users on the internet."
• "A mistake done by a number of video marketers for insurance companies is that they only focus on themselves."
• "Some of the tips you can use for the social media campaigns include: • Give tips to the customer on purchasing the low-cost insurance.• Add infographics of the process.• Add small videos of 30 seconds or 1-minute telling how-to-process."

Key quotes:

• "US based digital agency offers complete digital solutions with impressive websites and beautiful Apps."

Key quotes:

• "Understanding your audience, in turn, results in more efficient advertisements that are only shown to people who would be interested in your services, decreasing the time and money spent on ads, and improving the outcome drastically."
• "Using AI for customer service not only increases the speed of the response but also allows your employees to invest more time into cultivating leads and generating new business."
• "There are a few ways in which you can utilize AI for customer service: · Automated chatbots that lead customer inquiries in the right direction on social media · It can direct inquiries to the right person automatically, reducing waiting time for your customers and improving their CX · Answer basic, redundant questions automatically, without having to take time away from busy employees · Analyze concerns and use these trends to set up available information in the form of an FAQ on your page, where customers can easily find it All of these options free up resources that generally would build up and result in serious marketing expenses for your company."