Facebook terminology to help social media engagement

Key quotes:

• "Social Media Today Think of an algorithm as a formula — a set of rules Google or Facebook uses to determine what content shows up where."
• "Expect other social media networks to adopt similar algorithms as time goes on — both Twitter, Instagram, and LinkedIn, though less advanced than Facebook already use their own algorithms."
• "Let an avocado explain Clickbait is something designed to make readers click on a hyperlink which takes the reader through to content often has nothing to do with the “bait.” The most common form is a headline with a variation on “You won’t believe what happened next.” This is a social media marketing practice you want to avoid at all costs! They’re also frequent, with some Gen-Zers checking their social media accounts as often as 100 times per day.” Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, often with the intention of targeting people conducting “near me” searches on their mobile device."

Key quotes:

• "Ready to know how to promote ads on social media like it’s no big deal? Facebook, YouTube, Twitter, Snapchat, Instagram, and Pinterest are just a few examples of social networks where you can advertise and grab a slice of that huge and super flavorful money pie! Pay attention because — if you really understand how to promote on each network — you’ll be ready to be the king of advertising using social media! With more than 320 million monthly users that send over 500 million tweets per day, this network really makes advertising on social media worth your time."
• "YouTube has obviously got an amazing audience which allows you to really maximize social media advertising like a pro! This feature allows you to expand, find users like the ones who already love you, and immediately get more clicks and conversions (keeping that CTR going through the social media roof!) You can also use Keyword Targeting to attract a huge number of buyers."

Key quotes:

• "Without social media measurement — proving the impact of your strategy — you won’t see if your campaigns are working."
• "Use social media as a digital marketing tool and you’ll reap the benefits."
• "No question, social media marketing will bring more traffic, conversions, Google love, customer loyalty and satisfaction."
• "Which social media channel is proving most effective for your brand."
• "What are you trying to achieve — increased brand awareness, improved customer support, new products and features, greater community engagement? Here are some social media goals you might consider measuring, along with consumer actions… Hey, we all get excited when we see our follower count going through the roof."
• "If you sell flash sports cars, beauty products, or fashion, social media channels that are visual-based will work best — Instagram, Pinterest, Snapchat."

Transcript: What Is the difference between Impressionsand Reach? And where can you find a Social Media Reachcalculator? I’m Chia and I’m going to explain allthis inside this video. Hey, it’s Chia again, and today I want tolook at Social Media Impressions and Reach - and I will also show you where to find anautomatic Social Media Reach calculator. Anyway, first things first, what are SocialMedia Impressions? Well, your Social Media Impressions are basicallythe number of times that your post is SHOWN to someone, like in their social media feed. So, then, what is Social Media REACH and howis it different? Well, to put it really simply, your SocialMedia Reach is the number of PEOPLE who will see that post - or, actually, it’s morelike a super close estimate. Now, there are a few factors that will affectyour Reach, like the number of followers you have, and what percentage of them actuallySEES the stuff that you share on any given day… but, it basically all comes down to how manypeople will see your post. And that is another thing to keep in mind:Social Media Impressions and Social Reach refer to individual POSTS or pieces of content- NOT people. And your number for... See more →

Key quotes:

• "The best example for the use of ephemeral data in social might be Snapchat, where content is automatically deleted after a certain time when was viewed."
• "For example, if someone sees a Page update in News Feed and then sees that same update when a friend shares it that would count as 2 impressions.” It is important to note the Impressions do not tell you the number of people that have seen your content."
• "When running a performance measurement of your social media channels, it makes sense to differentiate between organic and paid content."
• "Reach is defined by Facebook as following: “Reach is the number of people who received impressions of a Page post."

Key quotes:

• "And according to Gary Vaynerchuk, “Social media gives businesses the tools to [make people who aren’t your customers wish they were] for the first time in a scalable way.” Like most businesses, you have a social media strategy in place."
• "First, you’ll want to equip your social media marketing team with a few core skills of an effective customer service rep."
• "For more on this, here are some great guides from Help Scout on building your customer support dream team & 75 facts, quotes, and stats."
• "It has been found that when companies engage and respond to a customer’s service inquiry over Social Media, the customer ends up spending 20% to 40% more."
• "Even if you’re able to resolve customer support requests on Facebook or Twitter, the customer may leave a little stung by the experience."
• "When consumers reach out over public Tweets, your customer service reputation is open for all to see."