Find loyal customers by creating personas that resonate

Key quotes:

• "I think it’s the moment that someone opens the gift and their reaction that motivates me."
• "When I want to give a good gift, I start by brainstorming everything I know about what a person is interested in."
• "If all the gifts were opened without knowing the givers, then my gift would still be connected to me, because it’s an extension of my personality and style."
• "Marketers can achieve the positive reaction I’m going for with gift giving when they know their audiences well."
• "When you know more about your audience, you’re more likely to deliver the right message, at the right time, to the right people."
• "You’re more likely to create experiences that are memorable and shareable."

Key quotes:

• "The key thing with the segmentation at the beginning for an entrepreneur is — where are you going to hold the match and how long are you going to hold it in place until it lights."
• "Behavioural segmentation considers a few things such as the knowledge of your product."
• "You can also think about creating a segment based on what your customers will benefit from the product."
• "Behavioural segmentation is a great place to start when you think about segmenting your market."
• "Also it’s going to be affected by the different benefits that these customers seek."
• "We also need to think about the places, online or offline, where our customers may be."

Key quotes:

• "If you want to really please your audience, you have to get to know them on different levels and in different contexts: People are multidimensional, and personas should be, too."
• "Even if we know she’s 18 and loves cats, it’s not enough."
• "It’s similar to how you can’t really be a friend to someone without knowing more about him or her then this kind of surface-level information."
• "As marketers, we can’t really connect people to brands without knowing more about them."
• "There’s the basic persona with demographic content that doesn’t tell us enough to really connect on a deeper level that fails."
• "Then there are the personas that fail because they’re too out there theoretically, you want to have enough information so you know how an audience is on a deeper level, on the more emotional, less literal level, like an archetype."

Key quotes:

• "Here is an example of an audience persona from the viewpoint of a local coffee shop: Name: Busy Bill Age: 18–32 Gender: Male and Female Who They Are: Full-time workers who frequent coffee shops that meet their needs of getting coffee quickly in the morning so they can get to work on time How They Decide Where to Shop: Whatever option they perceive will get them their coffee the quickest Products They Buy: To-go coffees, black or with cream By creating thorough audience personas, you can write content that your audience wants to see."

Key quotes:

• "This article will specifically outline how to identify users’ pain points during product discovery so you can build a product that will resonate with your users."
• "It’s important to remember when developing a product or service to tailor it to meet the needs of a particular set of users, rather than a generic group."
• "Research will help identify pain points and frustrations the user is currently experiencing or will experience in the future."
• "Conduct research on your users’ attitudes prior to development to ensure that you build a product that is different from what your competition offers, addressing real pain points that exist in the market."
• "Both user personas and customer journey maps are good techniques to use in order to understand who you are building your product for, from understanding their demographic, to desires, pain points, expectations, and much more."
• "Google is known for masterfully identifying their users’ pain points and solving core issues that their users are experiencing."