Find the best rebranding strategy for your services business

Key quotes:

• "There are many factors top branding agencies focus on when rebranding a company."
• "Here are the 5 things top branding agencies to consider when rebranding your company: How does your brand stack up to the competition? If your company’s goal is to reposition itself in the marketplace to win over a new consumer base, a brand refresh from a top branding agency may just be what your organization needs to reach its goals."
• "As companies evolve and increase the offerings of their goods and services in different sectors of the market, the original brand may no longer resonate with its diversified consumer base."
• "Such disconnect between the brand and its offerings may begin affecting the company’s marketing efforts of outlier products or services."
• "Are consumers unaware two of your products or services are offered by the same company? If so, rebranding may be a necessary strategy to help both the consumer and company connect the dots of a fragmented brand."
• "A company rebrand from a top branding agency is more than just aesthetics."

Key quotes:

• "If you’re struggling to find out which social networks your target audience is most active on, take a look at these social media demographics to get the perfect starting point."
• "Taco Bell is constantly in tune with what’s popular with its audience (a younger demographic) and crafts its social media posts to fit that voice."
• "Sites like Twitter, Facebook and Google+ are very good for curating content from around the Web."
• "Curating is a great way to help you build authority in your industry as well as provide a steady flow of social media posts that aren’t self-promotional."
• "One of the best ways to determine how often you should post is to use Sprout Social’s social media publishing and analytics tools."
• "A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers."

Key quotes:

• "The entire rebranding process for a brand needs an exhaustive work method: creating the perfect name for a corporation or business is critical to its success or failure as well as taking business objectives into account when defining it."
• "In some cases, their isotope could even replace the name but to get there; you would need continuous, coherent, relevant, and sizeable investment in branding."
• "In this post, we’re talking about names, but it’s critical that throughout the entire process you have your business objectives present."
• "Therefore, when it’s time to carry out a rebranding process it’s critical to have this all into consideration to create a brand capable of growing and evolving in lockstep with your business."
• "It’s also critical you classify it within the previously-defined product and service categories from the US Patent and Trademark Office as well those categories stipulated in the International Patent Classification."

Key quotes:

• "While some of the most common reasons for rebranding are mergers and acquisitions, other developments such as a change in staff, a new company vision or the need to repair a damaged image also play a role."
• "Both arrive to the mix with their own branding and logo so a new identity needs to be created."
• "This year, Yahoo was acquired by Oath, a Verizon company, but so far they have not changed the purple logo."
• "If this has happened to your brand, you might need to change more than just your logo."
• "The steps they took to completely change their image is an extensively documented success story and one of the most noteworthy examples of rebranding done right."
• "Some brands renew their image and logo constantly, while others change them every decade in a minimal but memorable way."

Key quotes:

• "Whatever the nature of the rebranding is — and however big or small — there are a lot of intricate details for businesses to consider to ensure it is a success."
• "Re-branding isn’t just about changing your name or your logo; there is a lot that goes into the process, so it’s important that you don’t rush into it."
• "Depending on the scale at which you are re-branding, you will have to consider your visual identity, messaging, online presence, legalities and copyright, customer database, marketing strategy and leads, content and product/service guides."
• "When you’re putting together a strategy for your re-branding, it’s smart to conduct in-depth market research."
• "This is crucial because you need to allow plenty of time to communicate with your clients and customers about the change."
• "However big or small your re-branding strategy is behind the scenes, it is a smart marketing move to shout as loud as you can about the change across your website, social media channels and more."