Great local marketing ideas to promote your business

Key quotes:

• "Adding a listing to these online directories is easy, but if you only list in a few, you’re really missing a huge opportunity to get found by online searchers.– via blog.hubspot.com There are some compelling reasons why businesses should team up and work together; they can reduce costs by sharing resources, improve the service they offer to their customers, and boost their promotional power by entering into a joint marketing arrangement."
• "You can also offer rewards to new customers through listings and geo-targeting.– via SEO Software | Inbound Marketing Software | UpCity Even if you are trying to market locally, most people look for local businesses online, using Google or other search engines."
• "The survey suggested that companies invest more of their marketing dollars in sponsorships and events to build up their brand presence.– via Business News Daily Most local businesses don’t realize how crucial social media is and the impact it has from a marketing standpoint."
• "This gives rise to marketing and outreach ideas that organically make sense for the people in those communities.– via Retail Marketing Blog — Retail News, Trends, Store Tips, and More by Shopify Do you know what traits are shared by your three best customers?."

Key quotes:

• "If you’re afraid that big online stores with rock-bottom prices are going to wipe out your small business, consider the fact that 86 percent of consumers are willing to pay more for a better customer experience."
• "To help give you a leg up on the competition, here are some promotion ideas for retail stores to try out at your business."
• "Everybody loves to get something for less and some people will actually wait until an item goes on sale before buying it, so our first promotional idea for retail stores is an obvious one: markdowns."
• "Loyalty programs are a great promotional idea for retail stores to show their appreciation of repeat customers."
• "If the event is successful, you can count on more people coming to the next one, making this a powerful promotional idea for retail stores."
• "As far as promotion ideas for retail stores go, being able to connect with your local community and have real-life connections with potential customers is a great way to start building your brand."

Key quotes:

• "This guide will demystify small business marketing, help you create a successful marketing strategy, and provide practical marketing ideas that you can implement on a modest budget."
• "Some examples of specific goals include: In addition to setting goals, you’ll need to set your small business marketing budget."
• "However, you’ll also want to consider what social media platforms they use the most, and their email marketing preferences."
• "That said, here are some simple practices to help you engage your audience, and boost open rates and conversions: All businesses need to have a presence on at least a couple of social media platforms."
• "Having a social media presence can be a powerful way to promote your business, and is an extremely low-cost marketing strategy."
• "But social media marketing means more than setting up business pages and hoping they will reach your target audience."

Key quotes:

• "Here are some examples of local promotion strategies that tell your customers that you are here to help, you are a part of the community, and that you are open for business."
• "Another excellent idea for a local promotion would be to figure out a way to support the community and the people most negatively impacted by the current situation."
• "In the video from CBS below, local volunteers pool together donations in order to “feed the frontline.” Businesses can follow suit by offering a discount for anyone who purchases extra meals for people in need."
• "If you are still open for business and you want to make sure that people know, reach out to local directories and media outlets."
• "Making sure that the resources in your local community — the newspaper, Chamber of Commerce ( here’s an example from Oakland), and other online websites geared towards helping consumers find this information — know that you are still open for business and offering take-out from a special menu is crucial if you want people to order from you."

Key quotes:

• "Fortunately, the Internet offers local and small businesses a cheap yet effective solution for their marketing needs — often costing them nothing but their time and effort."
• "It’s also important to ensure consistency in your aesthetics, brand messaging, offerings, and perspective; brand consistency is key in establishing a good and lasting online presence."
• "A key takeaway here is to ensure that all your business information is consistent across each directory: your company name, address, and phone number (NAP) at the very least, as well as your business website."
• "Blogging can help your business in a number of ways: driving traffic to your website and therefore boosting SEO, connecting with your audiences, and establishing your brand as a thought leader."
• "Aside from using your business blog, there are a number of websites that offer free distribution of press releases such as PR.com, PR Log, and Press Release Point."
• "Participate in online communities Networking is also an essential skill for successful business owners, and the Internet offers a wealth of options to network and connect with other entrepreneurs and potential clients."