Grow your audience with a powerful webinar landing page

Key quotes:

• "For solopreneurs, the great news is you don’t need an email list of thousands of people to start converting."
• "Landing pages are great for solopreneurs because they’re: But before you create any landing pages, ask yourself a few questions: Once you have your answers, you’ll have a clearer idea of how to set up your landing page, starting with the offer you’re focusing on."
• "You’re in luck: landing pages are great for testing ideas, so if you want to create multiple pages with different offers, that’s a great step in the right direction."
• "As a solopreneur, you’ll want to start with a landing page that’s focused on capturing emails, so you can build your list of potential customers."
• "Once you’ve customized and filled out your page with your information and offer, it’s time to send it out into the world to start collecting emails and gathering important customer data."
• "Up to this point, you’ve created one or several landing pages, which have allowed you to capture a nice list of emails."

Key quotes:

• "Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like."
• "And because there’s no one “right” way of doing a landing page, you’ll want to check out examples from lots of different industries for different stages of the buying process."
• "This page is clearly designed for three different types of visitors: those who want to learn something, those who want to teach, and parents who are interested in using Khan Academy for their kids."
• "There’s also a recurring CTA: “Start learning now.” As soon as viewers feel they have enough information, they can click the CTA to get taken back up to the form at the top of the page without having to scroll."
• "We love the playful little aside — “(Hint: It’s Wine)” — that Club W included below the header of their corporate gifting landing page."
• "Case in point: Taster’s Club, which immediately serves up those very two CTAs on its landing page — which also happens to be its homepage."

Key quotes:

• "While there are plenty of important parts to virtual presentations, if you don’t know how to drive webinar registrations and conversions, the actual session you host won’t do a whole lot."
• "Before we go jumping into the nuts and bolts of driving webinar registrations and conversions, let’s make sure everyone is on the same page about this topic."
• "Webinar registrations are important because they help you build a target market."
• "The first thing you need to understand about webinar registrations and conversions is how the two are related."
• "That’s an extreme example, but it illustrates how webinar registrations and conversions are related."
• "Truly understanding your audience helps you craft a message that resonates with readers and drives registrations."

Transcript: Winning landing pages follow a certain structure. Each element should be in harmony with theothers and serve one purpose only. Avoid anything that doesn’t contribute togetting people to take action. Remember, if it’s not motivation, it’sa distraction. Let’s take a look at the key elements ofa winning landing page. 1. Benefit-oriented headline Research shows that the largest percentageof visitors leave landing pages within 0-8 seconds. That’s what makes headlines the most importantelement for persuading your visitors. Make sure your headline stands out and grabsyour visitors’ attention as soon as they visit your page. Keep it simple and relevant to your campaign. Demonstrate the benefit of your service orproduct. 2. Relevant and short body copy Don’t make it about you. Your body copy should be clear, relevant,and concise. Use the language of your customers, keep itsimple, and avoid using jargon. Build your body copy on how your visitorscan benefit and use your offer to find a solution to their problem. Use bullet points to present the featuresand the benefits they provide. 3. Hero Image or video Around 90% of the information transmittedto the brain is visual, and the brain processes visuals 60,000 times faster than text. Use images to show an... See more →

Key quotes:

• "Use this information to gauge how many registrants you will need for future webinars to ensure you hit the number of webinar attendees you’re striving for."
• "Create a special hashtag and encourage participants to post on their pages leading up to your webinar for a prize drawn at the conclusion of your presentation; this both markets your webinar as well as offers an incentive to attendees for a win/win."
• "Of course, it’s not just the time of the day that can make an impact on the number of webinar attendees you get; the actual day itself matters."
• "Your social media accounts are an excellent method to consistently market to both existing and prospective webinar attendees, without fear of them feeling “spammed.” While social media pages provide a direct channel to consumers, it’s still important to carefully consider how you will promote your event using these resources."
• "No matter what online forum you use to market an event, always provide links to your website and registration page to drive attendance numbers."

Key quotes:

• "GetResponse is a B2B marketing tool that can help you generate more leads, maximize your ROI, and boost your sales."
• "The tool offers different features for lead generation, including email marketing, marketing automation, landing page creation, Autofunnel, and more."
• "For increased functionality, this lead generation platform also offers integrations with Etsy, WooCommerce, Salesforce, BigCommerce, Shopify, and other popular apps so you don’t need to shift between apps to keep track of your prospects and conversions."
• "This lead generation tool comes with a landing page editor, which is super easy to use."
• "This lead generation tool enables you to design customized forms that meet the specific needs of your business."
• "The lead generation tool has different question types: With GetResponse, you can add up to 50 pages in a survey."